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The Points Rewards Plus program, previously known as Powerup Rewards, allows you to earn points purchasing participating products in-store or online at Kroger brand stores. Points can then be redeemed for gamer-favorite rewards, grocery savings, gift cards, and experiences.
How does Points Rewards Plus work?
For every $40 that you spend on purchases of qualifying products during a qualifying period, you will receive a unique one-time unique Points Rewards Plus pin code redeemable for 1,000 points.
Qualifying purchases can be made in-store or online at Kroger brand stores and you must spend a full $40 on qualifying products to receive the 1,000 points. Spend amounts less than $40 prior to the end of a qualifying period will not carry over to the next qualifying period.
As a member, you must log into your Points Rewards Plus account and redeem the code. You can earn multiple pin codes in any one transaction over the course of any Qualifying Period, but you are limited to depositing four pin codes per week and redeeming two rewards per week.
Qualifying Periods
The Points Rewards Plus program has eight separate and independent qualifying periods to purchase qualifying products and earn points.
| Period | Dates |
|---|---|
| 1 | Beginning at 12:00:00 AM ET on February 15, 2023 and ending on at 11:59:59 PM ET on April 30, 2023 |
| 2 | Beginning at 12:00:00 AM ET on May 1, 2023 and ending at 11:59:59 PM ET on July 4, 2023 |
| 3 | Beginning at 12:00:00 AM ET on August 16, 2023 and ending at 11:59:59 PM ET on September 30, 2023 |
| 4 | Beginning at 12:00:00 AM ET on October 1, 2023 and ending at 11:59:59 PM ET on October 31, 2023 |
| 5 | Beginning at 12:00:00 AM ET on November 1, 2023 and ending at 11:59:59 PM ET on November 30, 2023 |
| 6 | Beginning at 12:00:00 AM ET on December 1, 2023 and ending at 11:59:59 PM ET on January 2, 2024 |
Points Rewards Plus members can redeem points anytime between February 15, 2023 and 11:59:59 PM ET on February 2, 2024. So be sure to keep that end date in mind!
What products are eligible for points?
Qualifying products participating in the Points Rewards Plus program may change frequently during the program. You can find the full list of eligible products at pointsrewardsplus.com/products.
Calculate points earned
Use the Points Rewards Plus Earning Calculator to find out how many points you can earn based on how much you spend on participating products.
Enter how much you plan on spending on participating products during a qualifying period.
$
| Points Earned: | 5,000 points |
|---|
Redeeming Points Rewards Plus points
Points Rewards Plus points can be redeemed for fuel points, games, downloadable content, gift cards, grocery savings, and more.
Fuel points
Points earned in the Points Rewards Plus program can be redeemed for Kroger fuel points. Redemptions start at 2,000 points for 500 bonus fuel points which is equal to 50 cents off per gallon at participating locations.
| Points redeemed | Fuel points earned |
|---|---|
| 2,000 points | 500 bonus fuel points |
| 3,850 points | 1,000 bonus fuel points |
| 7,500 points | 2,000 bonus fuel points |
Every 100 fuel points is equal to 10 cents off per gallon and you can redeem up to 1,000 fuel points at participating fuel centers for a total of $1 off per gallon.
In terms of value, the larger the fill up, the more value you'll get out of this redemption. Here are the estimated values you'll receive based on how many gallons you pump:
- 10 gallons: 0.25 cents per point.
- 15 gallons: 0.38 cents per point.
- 20 gallons: 0.51 cents per point.
- 25 gallons: 0.64 cents per point.
- 30 gallons: 0.77 cents per point.
- 40 gallons: 1.03 cents per point.
- 50 gallons: 1.12 cents per point.
If you're going for this redemption, make sure that you're near empty so that you can get the most value.
Games and downloadable content
Points Rewards Plus points can be redeemed for a small handful of downloadable games and content. There's not a large amount of stuff to pick from and the few options that are available will give your points a value of 0.33 t0 0.44 cents per point.
Gift cards
Points Rewards Plus points can be redeemed for digital gift cards starting at 6,650 points for a $20 gift card. Options include:
- Apple Gift Cards
- Google Play Gift Cards
- Roblox Gift Cards
- Nintendo eShop Gift Cards
- PlayStation Gift Cards
- Xbox Gift Cards
You'll get the best value out of your points for redemptions that feature $100 gift cards for 28,350 points.
| Denomination | Cost | Value per point (in cents) |
|---|---|---|
| $20 Gift Card | 6,650 points | 0.30 |
| $25 Gift Card | 8,350 points | 0.29 |
| $50 Gift Card | 15,000 points | 0.33 |
| $100 Gift Card | 28,350 points | 0.35 |
Charity
Points Rewards Plus points can be redeemed for Charity starting at 1,000 points. The value you get out of these redemptions will vary based on what's available. At the time of this article, the value for charity redemptions range from 0.37 to 0.5 cents per point.
Using points for grocery savings
Points Rewards Plus points can be used towards grocery which will give your points a value of between 0.25 and 0.3 cents each. You can redeem points for free items or for money off specific categories of items such as seafood or bakery items.
Convert points to dollars
Use the Points Rewards Plus points Value Calculator to determine the average cash value when used for gift cards, games, and grocery items.
Enter any amount of points to calculate the dollar value.
Points
| Redemption | Average Dollar Value |
|---|---|
| Gift cards | $0 - $0 |
| Grocery savings | $0 - $0 |
Is the Points Rewards Plus program worth it?
The best redemption option (or at least most consistent) for the Kroger Points Rewards Plus program is 28,350 points for a $100 gift card which will give your points a value of 0.35 cents each. Since you earn 1,000 points per $40 spent, you'll need to spend $1,160 on participating products in order to build enough points for a $100 gift card.
Crunching the numbers that comes out to be a 8.6% return on your spending which is a great return. Just be aware that there are caps on how many Pin Codes you can redeem and how often you can redeem... so even if you do spend a lot at Kroger, it may take awhile before you can actually redeem your points for what you want.
Even with that being the case, there's no cost to sign up for the program so I highly suggest doing so if you frequently shop at Kroger and their partner stores.
Credit cards for Kroger
There are no credit cards that will earn you points in the Points Rewards Plus program, but you can still easily double dip on rewards by using a rewards credit card to pay for your Kroger purchases. This way you'll earn both points in the Points Rewards Plus program and rewards from the credit card you use.
Kroger credit card
Kroger offers one co-branded credit card that earns cash back rewards. The earning rates are nothing to write home about as there are better credit cards for grocery purchases. The card offers the ability to save 25¢ per gallon on fuel every time you redeem at least 100 fuel points at Kroger Family of Companies Fuel Centers for the first year which is very nice, but you'll need to spend $6,000 on the card in order to earn that benefit the second year onward.
Kroger Rewards World Elite Mastercard®
- Earns 5% cash back on Mobile Wallet Purchases for the first $3,000 (then 1%), 2% cash back on purchases inside Kroger brand stores, and 1% cash back on everything else.
- Save an additional 25¢ per gallon each time you redeem at least 100 fuel points at Kroger Family of Companies Fuel Centers for the first year and thereafter when you spend $6,000 in a calendar year.
- No annual fee.
Calculate cash back and card value
Blue Cash Preferred® Card from American Express
The Blue Cash Preferred Card is one of the best credit cards in the market for supermarket purchases. It earns a whopping 6% cash back on U.S. supermarket purchases on up to $6,000 per year (then 1%). It also earns bonus cash back on several other categories.
Capital One SavorOne
The Capital One SavorOne Credit Card earns an unlimited 3% cash back at grocery stores. This is the perfect card for anyone that spends way beyond $500 per month at Kroger and other grocery stores. Along with having no annual fee, the card also has no foreign transaction fee which means you can use it to earn cash back worldwide without penalty!
Learn More: Best Credit Cards For Grocery (+ Rewards Calculator)
FAQs
What is the Kroger Points Rewards Plus program?
Points Rewards Plus is Kroger's customer loyalty program. It allows you to earn points on eligible purchases and redeem those points for grocery, gift cards, and more.
How do I enroll in the Kroger Points Rewards Plus program?
You can enroll into the Kroger Points Rewards Plus by going to www.pointsrewardsplus.com.
What are the benefits of the Kroger Points Rewards Plus program?
The Kroger Points Rewards Plus rewards frequent Kroger brand shoppers with the ability to earn rewards redeemable for grocery, fuel points, gift cards and more.
How do I earn points with the Kroger Points Rewards Plus program?
For every $40 you spend on qualifying products at Kroger brand stores, you will receive a Pin Code worth 1,000 points.
How can I redeem my points with the Kroger Points Rewards Plus program?
Points earned in the Kroger Points Rewards Plus program can be redeemed directly through the Points Rewards Plus website for grocery, fuel points, gift cards, and more.
Can I combine my Kroger Points Rewards Plus points with my fuel points?
Kroger Points Rewards Plus points cannot be combined with fuel points, but they can be redeemed for additional bonus fuel points starting at 2,000 points for 500 bonus fuel points.
Are there any restrictions on earning or redeeming points with the Kroger Points Rewards Plus program?
Individuals may earn multiple Pin Codes in any one (1) transaction or over the course of any Qualifying Period but are limited to redeeming four (4) Pin Codes per week in your Program account and redeeming your earned Points for two (2) Rewards per week
Is there a fee to join the Kroger Points Rewards Plus program?
The Kroger Points Rewards Plus program is free to join. I highly recommend signing up if you frequently spend with Kroger and their partner brands.
How long do my Kroger Points Rewards Plus points remain valid?
Points earned in the Kroger Points Rewards Plus program are good during the redemption period. For 2023, this period ends February 2, 2024.
How do I check my Kroger Points Rewards Plus points balance?
Your Kroger Points Rewards Plus points balance is displayed in the upper-right hand corner after logging into your account.
How much are Kroger Points Rewards Plus points worth?
Points have the best value of 0.35 cents apiece when you redeem 28,350 for a $100 gift card.
