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- MANUFACTURING
Drive Intelligent Manufacturing Digital Transformation (Learn More)
- Strategy Development Manager – Craft strategic blueprints with precision, guiding your organization toward its vision and goals.
- KPI Designer/Manager – Visualize key performance indicators and objectives for strategic alignment and informed decision-making.
- Balanced Scorecard – Achieve alignment between Six Sigma initiatives and overall business objectives, driving focused improvements.
- Catchball Cascading – Exchange ideas, feedback, and strategies between different stakeholders to refine concepts and build consensus.
- Huddle Board Manager – Keep your team aligned and empowered with visual displays that track Safety, Quality, Delivery, and Cost performance.
- Innovation Manager – A strategic framework and toolset designed to identify, cultivate, and scale new areas of business potential within an organization
- Project/Actions Manager – Oversee the planning, execution, and completion of projects related to the production process
- OGSM – Facilitate a structured approach to set clear objectives, define quantifiable goals, establish actionable strategies, and identify precise measures to gauge performance
- Lean Continuous Improvement
- 5S Audit – A systematic approach to optimizing transactional and operational processes
- Kaizen – Implement and manage Kaizen projects for a culture of consistent, incremental improvements.
- Gemba Walk – Conduct insightful process walks to uncover opportunities for improvement through direct observation and interviews.
- A3 Problem Solving – Harness the power of visual thinking with our A3 software, guiding your teams through streamlined problem-solving.
- 5 Whys – Dive deep into problem origins with this iterative questioning technique, uncovering root causes and enabling effective solutions.
- Kata Continuous Improvement – A systematic approach to problem-solving and continuous improvement
- Poka-yoke – A fundamental process aimed at preventing errors before they occur
- xMatrix – Align strategy, objectives, and execution with the X Matrix, fostering cross-functional collaboration and results.
- VSM Value Stream Mapping – Visualize end-to-end processes to identify bottlenecks and waste, guiding targeted improvements.
- 8 Disciplines – Utilize this problem-solving framework to navigate challenges methodically and drive sustainable improvements.
- Root Cause Analysis – Uncover the root causes of problems using systematic analysis, enabling effective corrective actions.
- Procurement/Engineering
- Inventory Management – Manage inventory for reduce costs and more efficient processes
- RFP & Vendor Evaluation – Streamline the process of soliciting and evaluating vendor proposals for optimal supplier selection.
- SIPOC – Gain a holistic view of processes by analyzing Suppliers, Inputs, Processes, Outputs, and Customers, aiding process improvement.
- Engineering Change Order (ECO) – Manage and streamline changes to product designs or manufacturing processes
- DFM/A – Elevate product design by optimizing manufacturability and assembly processes for efficiency.
- DFMEA – Streamlines the process of analyzing possible failure modes, evaluating their effects, and prioritizing corrective actions
- PPAP – Streamline the approval of production parts through a standardized and efficient process.
- DFSS – Infuse Six Sigma principles into your product development process, resulting in robust and high-quality designs.
- Reliability Engineering – Optimize product and system reliability through structured engineering practices, ensuring consistent performance.
- Human Factors Engineering – Enhance product and process design by incorporating human factors to optimize usability, safety, and efficiency.
- Supply Chain Control Tower – Centralizes data from various points in the supply chain, providing a comprehensive, real-time overview of all activities
- Pull System Replenishment – Effectively manage inventory by aligning replenishment with actual customer demand
- FMEA – Anticipate and mitigate potential failure points with this Failure Modes and Effects Analysis tool for robust risk management.
- Production
- OEE/Production Monitoring – Monitor production processes in real-time, optimizing efficiency and minimizing disruptions.
- Work Order Scheduler – Optimize work order sequencing and resource allocation for efficient production scheduling.
- Production Scheduling – Effectively align resources, machinery, and workforce with market demand
- SMED – Reduce equipment setup and changeover times to under ten minutes
- Methods Line Trial Manager – Set up, monitor, and assess trial runs for new or modified production lines
- Trial Parts Manager – Streamline the management of trial and prototype parts, ensuring efficient handling from inception to final testing
- Escalation Manager – Facilitates the rapid identification and escalation of critical issues that can impact production efficiency and safety
- MPC Work Order Manager – Facilitates the entire lifecycle of a work order, from initial scheduling and resource allocation to progress tracking and final reporting
- FIFO Process – This app prioritizes the oldest stock for use first, reducing waste and minimizing the risk of obsolescence
- Heijunka – Implement the Japanese philosophy of production leveling
- Line Leveling – Helps identify bottlenecks and smooth out production imbalances
- Quality/6 Sigma/Maintenance
- Effective Quality Check – Use this tool to establish customizable inspection workflows, monitor production, and automate reporting
- Quality Function Deployment (QFD) – Translate customer needs into product features, guiding product development for superior customer satisfaction.
- Product Quality System (PQS) – Set up customizable inspection workflows, identify non-conformances, and ensure products meet stringent industry standards
- Gage – Assess measurement system accuracy and reliability using GR&R analysis for precise data collection.
- DMAIC, DMADV, JDI Project Management – A structured framework to drive process improvements through a five-phase methodology: Define, Measure, Analyze, Improve, and Control
- APQP – Planning – Elevate product quality and project management using our APQP software for a competitive edge.
- Maintenance Work Order System – Create, assign, and manage work orders efficiently, ensuring that maintenance tasks are completed promptly and systematically
- Risk Management – Systematically identify, assess, and address operational risks
- TPM – Total Productive Maintenance – Emphasizes proactive and preventive maintenance to ensure that machines are always in working order
- Predictive Maintenance – Anticipate and prevent equipment failures
- SPC – Monitor process variation in real-time using statistical methods, ensuring consistent quality.
- PFMEA – A centralized platform for proactively identifying potential process failures and assessing their impact on production quality
- QMS – Implement and maintain a comprehensive system for managing quality throughout your organization.
- Quality Manager – Lead quality initiatives and drive continuous improvement efforts across your organization’s processes.
- Cost of Quality – Comprehensive framework that assesses the financial implications of maintaining or improving product quality
- People/Safety
- Work Instructions – Centralize, manage, and standardize work instructions for consistent and efficient process execution.
- Lean Process Training and Quizzes – A specialized platform aimed at training and empowering production teams, engineers, and management to implement and sustain lean methodologies
- Learning Management Training Matrix – Facilitate flexibility and skill diversification among your team members with this matrix for cross-training.
- SOP Standard Operating Proceedures – Centralize and manage Standard Operating Procedures to drive process consistency and employee adherence.
- Help Desk – A dedicated system designed to streamline the management of support requests, technical glitches, or machinery-related queries
- Employee Recognition Manager – Streamlines recognition programs through customizable awards, automated nomination workflows, and real-time recognition feeds
- Roles & Responsibilities Manager – Define, manage, and clarify job roles and responsibilities
- Safety Audit – Identify potential hazards, ensure compliance with safety regulations, and evaluate the effectiveness of existing safety protocols
- Incident Manager – A pivotal tool designed to document, analyze, and address safety-related incidents within the production environment
- Employee Engagement Report – Gathers employee feedback, analyzes, data, and provides insights to identify trends and pinpoint issues affecting morale
- STRATEGY
Drive Intelligent Business Strategy (Learn More)
- Cascading Strategies, Objectives, Key Results (OKRs) – Create cascading strategies & rollups in simple dashboards
- AI-Powered Competitive Analysis – Create an instant competitive analysis using artificial intelligence
- Strategy Development Process – Create a complete business strategy and plan
- AI-Powered SWOT Analysis – Create an instant SWOT using artificial intelligence
- OGSM: Objectives, Goals, Strategies & Measures – Create & manage Objectives, Goals, Strategies & Measures
- AI Powered Vision Statements – Create instant strategic focus for your business or project
- Balanced Scorecard – Create and track scorecards with simple dashboards
- Business Case Development – Build business cases for strategies, products & projects
- Key Performance Indicators (KPI) Dashboard – Manage the most important KPIs for your business
- Strategy Roadmaps – Build short-, mid-, and long-term roadmaps
- Portfolio Management – Build & manage your portfolio of projects & opportunities
- INNOVATION
Drive Intelligent Innovation Management (Learn More)
- Phases & Gates Process – Manage your full innovation process
- AI-Powered Brainstorming – Brainstorm bigger & better ideas with artificial intelligence
- AI-Powered Problem Solving – Create and manage digital software products
- Product & Service Concept Testing – Build & manage your product & service concepts
- Business Case Development – Build business cases for businesses, products & projects
- Product & Service Portfolios – Build & manage your product & service portfolios
- Innovation Culture – Define and drive your innovation culture strategy & projects
- Growth Platforms – Create and track growth platforms to drive innovation
- Innovation Roadmaps – Build short-, mid-, and long-term innovation roadmaps
- Open Innovation – Identify and manage external partner & acquisitions
- CHANGE MANAGEMENT
Drive Intelligent Change Management (Learn More)
- Change Management Process – Manage your full process from charters to stakeholders
- Stakeholder Change Impact Management – Make new page from change impact template page
- Multi Project Change Management – Assess and manage project & program dashboards
- Change Plans & Programs – Create, manage, and rollup change plans and programs
- Coaching Management Process – Build business cases for businesses, products & projects
- RACI Manager – Create, manage, and align stakeholders on RACIs
- Change Project Staffing – Scope, define, and manage change project teams and staffing
- Gap Analysis – Define “from” and “to” states including future-state gaps
- Standard Operating Procedures (SOP) – Build & manage your standard operating procedures
- Change Readiness Assessment – Assess and manage stakeholder readiness & resistance
- User Acceptance Testing – Create and manage user acceptance tests
- PLATFORM
- PARTNERS
- LEARN
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Kotler’s Five Product Levels Model Best Practices
The Five Product Levels model was developed by economist Philip Kotler in the 1960s. His book, Marketing Management, was voted one of the 50 best business books of all time in the mid-1990s by the Financial Times. Kotler changed the way marketing was viewed by contending that it was not a singular department, separated from all the others, but that marketing as an activity was an organization-wide responsibility. He asserts that the definition of a product goes far beyond being a physical object or a service. He defines a product as anything that can meet a need or a want, and his Five Product Levels Model provides a way to show the different levels of need customers have for a product, such as: Core benefit, Generic Product, Expected Product, Augmented Product and Potential Product.
More about Kotler’s Five Product Levels Model
Description of Kotler’s Five Product Levels
The model considers that products are a means to an end to meet the various needs of customers, and asserts that there are three ways in which customers attach value to a product:
- Customer Need: the lack of a basic requirement.
- Customer Want:a specific requirement for a product or service to meet a need.
- Customer Demand:a set of wants plus the desire and ability to pay to have them satisfied.
Customers will choose a product based on their perceived value of it and are only satisfied if the product’s value to them meets or exceeds expectations. If the product’s actual value falls below expectations, they will be dissatisfied. An explanation of Kotler’s Five Levels follows below:
- Core benefit: The core benefit is the basic need or want that the customer satisfies when they buy the product. For example, a hotel provides a bed to sleep in when a person is away from home.
- Generic product: The generic product is a basic version of the product made up of only those features necessary for it to function. In this example, a hotel would provide not only a bed, but a few additional items such as sheets, towels and a bathroom.
- Expected Product: The expected product includes additional features that the customer might expect. In the hotel example, the sheets, towels and bathroom would be clean.
- Augmented Product: The augmented product refers to any product variations or extra features that might help differentiate the product from its competitors and make the brand a clearer choice amongst the competition. This could be additional amenities such as a helpful concierge service or tourist guides available to hotel guests.
- Potential Product: The potential product includes all augmentations and improvements the product might experience in the future. This means that to continue to surprise and delight customers the product must be constantly improved. In the hotel example, this could mean gifts, chocolates, or luxury bath products that will make the customer happy and choose that product over others in the future.
The greatest advantage of Kotler’s Five Product Levels Model is that it enables an organization to identify how to satisfy the needs and wants of the customer, in order to help differentiate itself from its competitors.
Praxie's Online Kotler’s Five Product Levels Tools & Templates
For strategy or product teams looking to bring their business or organization to the next level, the new online Kotler’s Five Product Levels Model template from Praxie is key to developing a strategic understanding of the different ways a product can be sold to a customer. Various types of market surveys and customer service interviews can be used to provide insights, data and additional support when using the Kotler’s Five Product Levels method. Most often, the model is presented in formats such as PowerPoint, Google Slides, or Keynote.
Get started with our Kotler’s Five Product Levels Model template.
How to use it:
- Begin at the bottom product level and list the Core Product Benefitsthat the product satisfies.
- Move up the levels and list specificattributes and strategies to create competitive differentiation.
- Create an action plan focused on creating and implementing your Five Product Levels Model.
Unlike most traditional Five Product Levels techniques, Praxie’s online Five Product Levels tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device. Many of our planning tools are part of our larger Business Strategy process since the first phases of strategy development include exploring emerging trends, the competitive landscape and customer needs. View video to learn more about the full strategy process:
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Business Strategy Best Practices Library includes::
2 X 2 Matrix, ADL Matrix, Baker's 4 Strategies of Influence, Balanced Scorecard, Benchmarking, Bowman Strategy Clock, Build-Measure-Learn Feedback Loop, CAGE Distance Framework, Competitive Analysis, Competitive Landscape Analysis, Contingency Planning, Core Competence Analysis, Critical Success Factors, Discovery Driven Planning, First Mover Advantage, Five Forces Model, Gap Analysis, GE McKinsey 9-Box Matrix, Go To Market Strategy, Hambrick & Frederickson's Strategy Diamond, Hedgehog Model, Hook Model of Behavioral Design, Hoshin Planning System, Kay's Distinctive Capabilities Framework, Key Outcome Indicators, Kotler's Five Product Levels Model, Kotler's Pricing Strategies, Lafley & Martin's Five Step Strategy Model, McKinsey 7S Model, McKinsey's Seven Degrees of Freedom for Growth, Mission Statements, Mullin's Seven Domains Model, Ohmae's 3 Cs Model, PEST Analysis, PESTLE Analysis, Porter's Diamond, Portfolio Management, Purpose Statements, Pyramid of Purpose, Scenario Planning, Simonson & Rosen's Influence Mix, SMART Performance Metrics, SMART(ER) Goals, SOAR, Strategic Goals, Strategy Map, Strategy Roadmap, Strategy Uncertainty Map, SWOT Analysis, TOWS Matrix, Triple Bottom Line, Unique Selling Proposition (USP), Value Disciplines Model, Value Net Model, Values Statement, Vision Statement, VRIO Analysis and Weisbord's Six-Box Model.