Jason⬜ Beck on LinkedIn: Ford pushes back EV target, warns of wider losses due to… (2024)

Tractor Supply Company is among the top 40 retailers in America regardless of focus and sources volume from a wide array of retailers such as Petco and Dollar General . This is topic to watch, especially in an election year. I’ve never seen such wide array of headlines on this pullback OR shift in priorities depending on who you ask…. I’m sure there is more behind the scenes but its a question of are you driven by your purpose or the circ*mstances esp when the majority of your core consumers lean strongly one way. However we know humans can justify anything with words, esp press releases.“In addition, it will no longer sponsor “nonbusiness” activities such as pride festivals and voting campaigns and return its focus to “rural America priorities,” such as education, animal welfare, veteran causes and “being a good neighbor.” And land and water conservation efforts are now a priority, as it withdraws previous carbon emission goals. The company’s DEI and ESG goals were codified in September 2021.Tractor Supply reacted post-haste after Robby Starbuck, with some 500,000 followers on Twitter/X, launched a campaign on June 6 calling for a boycott of Tractor Supply. He and his team determined the company’s existing DEI and ESG policies didn’t align with the priorities of the company’s more conservative customer base.”#retail #DEI #ESG

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Thoughts? I especially love it when a brand just changes one tiny element then writes a 100 page essay to glorify the vital need to make that tiny tweak. This one is a bit more than that though."Verizon is a strong, trusted brand that plays a critical role in people's lives, but most of what we do is often invisible and behind the scenes. We want to make the invisible, visible," Verizon Chief Marketing Officer Leslie Berland said in a press release. "The new logo, design system and creative approach pulls inspiration from the company's heritage while infusing the energy, vibrancy, and experience of life powered by everything Verizon offers." #logos #branding

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Bandit Running : Fantastic commentary by my close friend Jordan Rogers on the brand you haven't heard of but possibly spoke the loudest recently at Olympic Trials.... He posts lots of great content and I will reduce my fee of introducing you to him if interested. He works with many college and pro brands but even better human imo. (I only pick the best)

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Why the inventor of the most popular toy in China last summer hardly made any money. (via Fortune <2mins)

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Dell Technologies this surprised me to be honest. #returntooffice

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DATE NIGHT: Netflix co founder Mark Randolph wrote the below as his definition of success and it has to deal with his wife not earnings report. He also founded 6 other companies. #datenight #worklifebalance

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Many consider USA's win over Pakistan bigger than the "Miracle on Ice" upset of USA Hockey over the Soviets. Yet OUR captain has a full-time job at Oracle ... Sunday they play the world's number 1 team, India.

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Costco Wholesale ... was a matter of when, not if. For context, Walmart made a little under $3B off of their network last year which is less than 1% of their total revenue.

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