Israeli gaming company Moon Active Ltd., which develops one of the world's most popular mobile games, is acquiring gaming company Melsoft. Melsoft also develops mobile games, including the successful Family Island and My Cafe. Melosoft has 240 employees, most of whom are based out of Minsk, Belarus and Nicosia, Cyprus, and has revenue estimated at $160 million a year. The price of the acquisition was not announced, but it is believed to be over $100 million. Moon Active's income in 2019 surpassed $500 million, and it ended the year boasting significant profits. Moon Active currently has only one active game, named Coin Master, which was released in 2016. According to Sensor Tower, which provides enterprise-grade market intelligence and performance metrics in the mobile app ecosystem, Coin Master is the fourth highest-grossing mobile game in the world in 2020, surpassing revenue of $1 billion. Coin Master is ranked in first place in revenue for mobile games in many countries, including the U.S., UK, France and Italy.
"The company plans to grow and expand its portfolio by developing new games and by making acquisitions," said Moon Active founder and CEO Samuel Albin. "Our goal is to become the most successful mobile gaming company in the world. Besides the significant purchase of leading games, Melsoft is an amazing company with top-level human capital and is undergoing massive growth." Moon Active was founded in 2011 and employs over 650 people, mostly in its Tel Aviv headquarters. The company also has a big R&D center in Kiev and offices in London. The company more than doubled its workforce since the start of the year, recruiting 350 new employees. Moon Active intends to hire several hundred additional staff in 2021 in order to support the growth of Coin Master and the development of new games. New York-based venture capital and private equity firm Insight Partners bought a 10% stake in the company in January 2020 according to a company valuation of $1.25 billion. Additional investors include Gigi Levy-Weiss, Guy Gamzu, David Alliance and Singulariteam Ltd.
As an expert in the gaming industry, I've closely followed the developments in the mobile gaming sector, and the recent acquisition of Melsoft by Moon Active is a noteworthy event that underscores the dynamic nature of this market. Moon Active Ltd., the Israeli gaming company behind the highly successful mobile game "Coin Master," has strategically expanded its portfolio by acquiring Melsoft, a gaming company known for its hit titles "Family Island" and "My Cafe."
First and foremost, Moon Active's move reflects a strategic decision to diversify its offerings beyond Coin Master, which has been a remarkable success since its release in 2016. The acquisition of Melsoft brings two popular mobile games, Family Island and My Cafe, into Moon Active's catalog. This expansion is in line with Moon Active's ambitious goal, as stated by its founder and CEO Samuel Albin, to become the most successful mobile gaming company globally.
Melsoft, the company being acquired, is no stranger to success. With 240 employees primarily located in Minsk, Belarus, and Nicosia, Cyprus, Melsoft has established itself as a prominent player in the mobile gaming industry. The reported annual revenue of $160 million attests to the financial success of Melsoft and its ability to create engaging games that resonate with players.
The undisclosed acquisition amount, rumored to be over $100 million, signifies the substantial investment Moon Active is willing to make to strengthen its position in the market. Moon Active's financial standing is robust, with an income surpassing $500 million in 2019 and significant profits at the year's end. Notably, Coin Master, Moon Active's flagship game, emerged as the fourth highest-grossing mobile game globally in 2020, generating revenue exceeding $1 billion.
The strategic vision of Moon Active involves not only acquiring successful games but also expanding its portfolio through the development of new titles. Samuel Albin expressed the company's commitment to growth, emphasizing the importance of Melsoft's human capital and its ongoing substantial expansion. Moon Active's proactive approach is evident in its recruitment efforts, having doubled its workforce in the past year and planning to hire several hundred additional staff in 2021 to support the growth of Coin Master and the development of new games.
Investors, including Insight Partners, have recognized Moon Active's potential, with the New York-based venture capital and private equity firm acquiring a 10% stake in the company in January 2020 at a valuation of $1.25 billion. This strategic investment further solidifies Moon Active's financial foundation and positions it well for future growth and innovation in the competitive mobile gaming landscape.
In conclusion, Moon Active's acquisition of Melsoft represents a strategic move to expand its portfolio, strengthen its market position, and achieve its ambitious goal of becoming the world's most successful mobile gaming company. The gaming industry can anticipate further developments as Moon Active continues to invest in new games and pursue growth opportunities in this dynamic and evolving sector.
The price of the acquisition was not announced, but it is believed to be over $100 million. Moon Active's income in 2019 surpassed $500 million, and it ended the year boasting significant profits. Moon Active currently has only one active game, named Coin Master, which was released in 2016.
Moon Active raised $300 million in a funding round composed completely of secondary transactions at a company valuation of $5 billion in November of last year. The round was led by Insight Partners, which invested $125 million in Moon Active at the beginning of 2020 at a valuation of $1.25 billion.
Coin Master is a phenomenon, consistently ranking among the top five highest-grossing games globally since the year 2020, with lifetime earnings exceeding $4.17B.
Coin Master is a casual mobile game that incorporates mechanics from village building, slot machines, and social interaction. The game was developed by Tel Aviv, Israel-based company Moon Active.
15.99 times 9,383,748,198 acres = $150,046,133,679. That is over $150 billion dollars - absolute minimum worst -case value. Of course, US government recognized land would be worth many times more per acre. For example, at $260 per acre it would be $2.4 trillion.
Coin Master creator Moon Active raises $300 million on $5 billion valuation. Coin Master developer Moon Active has completed a $300 million secondary funding round, at a valuation of $5 billion.
While United States astronauts were the first to visit the Moon, this does not mean that the United States owns it. In fact, under the 1967 Outer Space Treaty no country has a unique ownership in the Moon and all nations are accorded equal rights and access.
Thanks to in-app purchases and microtransactions, the app generated revenue of 55.64 million U.S. dollars through player spending worldwide in March 2024. The app has surpassed 4 billion U.S. dollars in lifetime player spending.
CoinMaster's monetization is brilliant in that they make their in-app purchase opportunities timely and relevant. Not only are they low cost but they're presented at the time when you need items the most within a small window of time.
Moon Active prides itself on producing high-quality games powered by advanced technology that engage, entertain and can be enjoyed by players across all cultures and demography.
The lawsuit says critics have slammed Coin Master for calculating the number of spins a player needs to obtain a prize and then “rigs the outcome so the player expends the maximum amount of money possible in pursuit of such prize.” Moreover, the suit mentions the existence of “constant stories” of players who come up ...
Coin Master has been most successful in the United States, where it has grossed $260 million, or 51 percent of total revenue to date. Great Britain ranked second in terms of gross revenue, accounting for nearly $79 million, or 14.5 percent.
Since then, he's sold more than 611 million acres of land on the moon. Individual, one-acre lots sell for $19.95 ($36.50 after a "lunar tax" and shipping and handling of the deed) and there are discounts for larger plots. He once sold a "country-sized" plot of land—2.66 million acres—for $250,000.
A UN agreement from 1967 says no nation can own the Moon. Instead, the fantastically named Outer Space Treaty says it belongs to everyone, and that any exploration has to be carried out for the benefit of all humankind and in the interests of all nations.
If you could manage to get the rocks accepted as jewelry and sold in stores around the world. Samples (end cuts, slices, chips, crumbs, dust) of the lunar meteorites sell on the internet (e.g., ebay) for between about $50 and $4,000 per gram, depending upon rarity (perceived or real!) and demand.
Introduction: My name is Tyson Zemlak, I am a excited, light, sparkling, super, open, fair, magnificent person who loves writing and wants to share my knowledge and understanding with you.
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Coin Master. Photo: Courtesy 
