Today, the word influencer has become common. Everyone wants to be an Instagram model, a YouTube star, or a Twitch streamer. Everyone wants to make money, get famous, and have a big audience by being a social media thing. This has turned ordinary people into marketing assets of sponsors, products, and brands. Many of these don’t even seem to care what it is that their influence is selling to the audience.
Who doesn’t want to be rich and famous? Certainly plenty of people have dreamt of getting rich and obtaining fame as a singer, actor, or athlete. In the case of younger Americans — those in Gen Z — currently over 50% now want to become an influencer.
The explosion of TikTok makes it all seem more possible. No-frills, direct-to-cam and low-editing content does well on TikTok, so it broadens the amount of people who feel influencing is accessible to them.
Social media has become the top cultural influence on society. More people, especially Gen Z and Millennial generations, depend on social media platforms for their information, advice, and counsel, especially as regards lifestyle and fashion choices. This reality has placed social media influencers on a pedestal as some of the most relevant figures in modern culture.
The biggest question that influencers and aspiring influencers have to answer consistently is, “Can we still grow a healthy following organically in the age of changing algorithms?”
According to Instagram, the main rule about Instagram algorithms is that not one but many algorithms influence a user’s Instagram experience. Different AI algorithms analyze user behavior on the different parts of the app; reels, feeds, and explore. All these algorithms work together to determine what we see or not see on Instagram.
The Instagram model is more or less the same on Facebook, Titok, and youtube, where various AI algorithms are used to achieve these exact results.
Doesn’t it seem like everybody is an influencer these days? You may be wondering if it’s even worth it to put in the work it takes to wield influence on your favorite platform. You’re smart to consider before hopping into action because becoming an influencer isn’t easy. It’s a lot of work. But it’s not too late to become an influencer. If that’s the path you choose, there’s room for you to share your knowledge — or your weird, geeky thing — with the masses.
But maybe the answer isn’t Instagram or TikTok.
These algorithms have altered what we see on social media, it’s hard enough for friends and family to see your content through all the ads, let alone your growing audience.
In these crazy saturated places, it’s hard to stand out.
So the answer is daylyy. The newest social media platform to grow your following and actually make an impact and be INFLUENTIAL. On TikTok and Instagram, you feel like a mino in the ocean — where on daylyy, you feel like a big fish in a small pond. The growth is unlimited, the competition is lower, and your ability to reach the masses is easy. You’re not fighting algorithms, ads, and influencers with millions of followers, you’re connecting with real people, authentically.
Download daylyy today to start your influence today.