I have been thinking recently – is blogging the secret to employability?
Let’s think about it for a moment: Whether you're a student, recent graduate, or a young professional, creating and maintaining a blog must be a fantastic way to stand out in the competitive job market.
Especially because so many people don’t write one! Right?
That’s why I first started writing my blog! (It’s called Absurd Insights and you can read it for free by clicking here).
This post will guide you through the process of starting a blog and highlight some of the key reasons it can significantly benefit your career prospects.
How a blog boosts your career and employability
There are a bunch of reasons to start writing a blog and I don't think it necessarily needs to be on a subject relevant to your field.
For example, writing a blog about fishing might not necessarily showcase your marketing skills, but it tells employers a number of positive things about you.
Including the fact that you can read and write well, that you can stick to a schedule and that you have passions!
Here are some other reasons to start writing a blog in 2024:
Showcase your expertise:
One of the most significant benefits of maintaining a blog is the opportunity to showcase your knowledge and expertise in your chosen field.
Regardless of whether you're passionate about technology, fashion, finance, or any other niche, a blog provides you with a platform to share your insights, ideas, and opinions.
This ability to articulate your expertise is highly attractive to potential employers who seek candidates with a deep understanding of their industry.
Improve your writing and communication skills:
Effective written communication is a vital skill in many professions.
Maintaining a blog allows you to hone your writing skills, ensuring that you can express your thoughts and ideas clearly and concisely.
The ability to communicate effectively through writing is an asset in almost any career.
Furthermore, it can help you stand out when submitting job applications and writing professional emails.
Build an online portfolio:
Blogs serve as dynamic online portfolios that can be easily shared with potential employers.
When applying for jobs, you can direct employers to your blog to illustrate your capabilities and showcase your accomplishments.
This sets you apart from other candidates who may not have such a comprehensive online presence.
Your blog serves as tangible evidence of your skills, experience, and dedication.
Networking opportunities:
Blogging can also help you connect with professionals in your field – especially if you use LinkedIn to promote it.
Engaging with your readers and fellow bloggers can lead to valuable networking opportunities.
Building a strong online network can open doors to internships, job offers, and collaborations with like-minded individuals.
It's a chance to form meaningful connections with others who share your interests and goals.
Demonstrate dedication and commitment:
Consistently updating and maintaining a blog shows potential employers that you are dedicated and committed to your chosen field.
It demonstrates your ability to follow through on projects, meet deadlines, and manage your time effectively.
Employers often look for candidates who can demonstrate perseverance and a strong work ethic.
How to start your blog
Starting a blog may seem daunting, but it's a straightforward process.
Here's a step-by-step guide to help you kickstart your blogging journey:
How to promote your blog
Now that you've created your blog and published some content, it's time to promote it effectively. Here are some strategies to help your blog gain visibility:
Bonus strategies for blogging success
In addition to the fundamental steps mentioned above, there are several other strategies you can employ to make your blog a success in terms of career and employability:
Final thoughts
Starting a blog is a valuable endeavour that can significantly enhance your employability and career development.
By showcasing your expertise, improving your writing skills, and building an online portfolio, you become a more attractive candidate in the competitive job market.
Blogging also offers networking opportunities and demonstrates dedication and commitment to potential employers.
In addition to these steps, building a personal brand, content planning, engaging with your audience, data analysis, and continuous learning can further enhance your blog's success.
Starting a blog is not just a creative outlet (unless that’s all you want it to be) - it's an investment in your future.
Seize the opportunity, and begin your blogging journey today.
Your future self will thank you for the skills, connections, and opportunities that your blog will bring to your career.
For marketing and blogging tips, head to ABSURD INSIGHTS, the marketing library.