Apple’s iPhone claims a 16% global share of the smartphone market, ranking as one of the leading smartphone brands worldwide.
Introduced in 2007 by Steve Jobs, the iPhone has seen at least 190 million annual shipments each year since 2014.
Continue reading to find the latest iPhone stats for 2024.
Here’s a quick summary of what we’ll cover:
- iPhone Key Stats
- iPhone Users Worldwide
- iPhone Users in the US
- iPhone Shipment Volumes
- iPhone Market Share Worldwide
- iPhone US Market Share
- iPhone China Market Share
- What Are the Top-Selling Smartphones?
- iOS Market Share
iPhone Key Stats
- More than 1.382 billion consumers currently use iPhones.
- Apple shipped 95.3 million iPhones in H1 2024.
- iPhones have a 52% share of smartphone sales in the US.
- 4 of the top 10 most sold smartphone models in Q2 2024 were designed by Apple.
iPhone Users Worldwide
According to the latest update, there are an estimated 1.382 billion active iPhone users worldwide. That’s an increase of 3.6% over the past year.
Apple hit a milestone of over 1 billion active iPhone units in 2020.
Here’s a table with the total number of iPhone users since 2008:
| Year | iPhone Users Worldwide |
|---|---|
| 2008 | 10 million |
| 2009 | 25 million |
| 2010 | 60 million |
| 2011 | 115 million |
| 2012 | 206 million |
| 2013 | 329 million |
| 2014 | 442 million |
| 2015 | 569 million |
| 2016 | 710 million |
| 2017 | 814 million |
| 2018 | 888 million |
| 2019 | 948 million |
| 2020 | 1.042 billion |
| 2021 | 1.231 billion |
| 2022 | 1.334 billion |
| 2023 | 1.382 billion |
Source: Statista
iPhone Users in the US
There are an estimated 130.1 million iPhone users in the US. The active iPhone user base grew by 4.33% over the past year.
Here’s a table with the total number of iPhone users in the US since 2012:
| Year | iPhone Users in the US |
|---|---|
| 2012 | 44.53 million |
| 2013 | 57.78 million |
| 2014 | 72.3 million |
| 2015 | 82.5 million |
| 2016 | 90.1 million |
| 2017 | 97.2 million |
| 2018 | 101.9 million |
| 2019 | 105.2 million |
| 2020 | 113.5 million |
| 2021 | 116.3 million |
| 2022 | 124.7 million |
| 2023 | 130.1 million |
iPhone Shipment Volumes
Apple delivered 95.3 million iPhones in H1 2024. That’s a year-over-year decline of 2.46% compared to 97.7 million iPhones in H1 2023.
To date, the annual all-time high volume of 233.9 million shipments was achieved in 2021.
We’ve charted annual iPhone shipments since 2010:
| Year | iPhone Shipments |
|---|---|
| 2010 | 47.4 million |
| 2011 | 93.1 million |
| 2012 | 135.8 million |
| 2013 | 153.4 million |
| 2014 | 192.7 million |
| 2015 | 231.5 million |
| 2016 | 215.4 million |
| 2017 | 213.3 million |
| 2018 | 208.8 million |
| 2019 | 191 million |
| 2020 | 206.1 million |
| 2021 | 233.9 million |
| 2022 | 225.3 million |
| 2023 | 231.8 million |
| Q1 2024 | 50.1 million |
| Q2 2024 | 45.2 million |
iPhones accounted for 16% of global smartphone shipments in Q2 2024. That’s a decline from 17% in the previous quarter.
We’ve charted the iPhone’s market share of worldwide smartphone shipments since Q1 2022:
| Date | iPhone Worldwide Market Share |
|---|---|
| Q1 2021 | 17% |
| Q2 2021 | 15% |
| Q3 2021 | 14% |
| Q4 2021 | 22% |
| Q1 2022 | 18% |
| Q2 2022 | 16% |
| Q3 2022 | 16% |
| Q4 2022 | 24% |
| Q1 2023 | 21% |
| Q2 2023 | 17% |
| Q3 2023 | 16% |
| Q4 2023 | 23% |
| Q1 2024 | 17% |
| Q2 2024 | 16% |
Source: Counterpoint Research
iPhones accounted for 52% of smartphone shipments in the United States in Q1 2024. That’s a decline from 62% in Q4 2023.
Market share fluctuates based on the releases of new models by Apple and its competitors.
Here’s a table showing the iPhone’s share of US smartphone sales since Q1 2016:
| Date | iPhone US Market Share |
|---|---|
| Q1 2016 | 33% |
| Q2 2016 | 30% |
| Q3 2016 | 34% |
| Q4 2016 | 39% |
| Q1 2017 | 33% |
| Q2 2017 | 29% |
| Q3 2017 | 34% |
| Q4 2017 | 45% |
| Q1 2018 | 37% |
| Q2 2018 | 40% |
| Q3 2018 | 39% |
| Q4 2018 | 47% |
| Q1 2019 | 39% |
| Q2 2019 | 41% |
| Q3 2019 | 42% |
| Q4 2019 | 49% |
| Q1 2020 | 46% |
| Q2 2020 | 46% |
| Q3 2020 | 40% |
| Q4 2020 | 65% |
| Q1 2021 | 55% |
| Q2 2021 | 53% |
| Q3 2021 | 47% |
| Q4 2021 | 56% |
| Q1 2022 | 50% |
| Q2 2022 | 48% |
| Q3 2022 | 50% |
| Q4 2022 | 57% |
| Q1 2023 | 52% |
| Q2 2023 | 55% |
| Q3 2023 | 53% |
| Q4 2023 | 62% |
| Q1 2024 | 52% |
Sources: Statista, Counterpoint Research
Apple’s iPhone held a 17.3% share of the Chinese smartphone market in 2023. That’s an increase from 16.8% in 2022.
In Q2 2024, iPhone accounted for a 15.5% share of the smartphone market in China.
Here’s a table showing the iPhone’s share of smartphone shipments in China since 2014:
| Date | iPhone China Market Share |
|---|---|
| 2014 | 8.8% |
| 2015 | 13.6% |
| 2016 | 9.6% |
| 2017 | 9.3% |
| 2018 | 9.1% |
| 2019 | 8.9% |
| 2020 | 11.1% |
| 2021 | 15.3% |
| 2022 | 16.8% |
| 2023 | 17.3% |
| Q1 2024 | 15.7% |
| Q2 2024 | 15.5% |
Source: Statista, Counterpoint Research 1, Counterpoint Research 2
What Are the Top-Selling Smartphones?
Per sales data from 2023, Apple accounted for 7 of the top 10 best-selling smartphones.
Here’s a list of the top 10 best-selling smartphone models in 2023:
| Smartphone Model | Market Share |
|---|---|
| iPhone 14 | 3.9% |
| iPhone 14 Pro Max | 2.8% |
| iPhone 14 Pro | 2.4% |
| iPhone 13 | 2.2% |
| iPhone 15 Pro Max | 1.7% |
| iPhone 15 Pro | 1.4% |
| iPhone 15 | 1.4% |
| Galaxy A14 5G | 1.4% |
| Galaxy A04e | 1.3% |
| Galaxy A14 4G | 1.3% |
In Q2 2024, Apple took 4 spots in the list of top 10 best-selling smartphones.
Here’s a complete ranking:
- iPhone 15
- iPhone 15 Pro Max
- iPhone 15 Pro
- Galaxy A15 5G
- Galaxy A15 4G
- iPhone 14
- Redmi 13C
- Galaxy A05
- Galaxy S24 Ultra
- Galaxy S24
Source: Counterpoint Research 1, Counterpoint Research 2
iOS holds a 28% worldwide share of the mobile operating system market. That’s down from 29.02% in 2023.
Android accounts for the vast majority of the remainder of the mobile OS market, holding a 71.3% share.
Here’s a table with the global iOS market share since 2010:
| Year | iOS Market Share |
|---|---|
| 2010 | 25.48% |
| 2011 | 22.29% |
| 2012 | 24.04% |
| 2013 | 24.03% |
| 2014 | 23.95% |
| 2015 | 20.2% |
| 2016 | 19.29% |
| 2017 | 19.65% |
| 2018 | 20.47% |
| 2019 | 22.71% |
| 2020 | 26.28% |
| 2021 | 27.34% |
| 2022 | 27.85% |
| 2023 | 29.02% |
| 2024 | 28.0% |
Source: Statcounter
Conclusion
That’s all for my collection of iPhone stats for 2024. Hopefully, you found the data interesting.
Apple continues to strengthen its standing in the smartphone market. The brand has risen to a position of particular dominance in the US.
