iPad Statistics By Sales, Revenue, Shipment, Model, Usage and Demographics (2024)

Introduction

iPad Statistics: The iPad, first introduced by Apple in 2010, revolutionized the modern tablet market, sitting between smartphones and PCs as a versatile mobile device. In 2023, the tablet industry saw impressive growth, with global revenues reaching nearly 55 billion USD. Apple’s iPad lineup, including the iPad, iPad Mini, iPad Air, and iPad Pro, brought in over 28 billion USD in revenue, accounting for more than 7% of Apple’s total global revenue that year.

While the iPad remains highly popular worldwide, leading the U.S. market with a 45% usage share in 2023, Apple’s global market share in tablets has decreased from 60% in 2011 to under 40% a decade later, as competitors like Samsung and Amazon gained ground. Despite this, the iPad continues to be a top choice for users across the globe.

Editor’s Choice

• A study by Statista predicts that in the 1st quarter of 2024, revenue for iPads is expected to reach $7.02 billion.
• iPads contribute about 5.87% to 6% of the company’s total revenue.
• In January 2024, Apple’s iPad holds the largest market share in the global tablet market, at 55.03%.
• Over 93,000 companies worldwide rely on iPads, with 56% of them in the United States.
• iPads dominate the tablet market in Oceania, with a 78.1% share.
• The most popular paid iPad app as of July 2023 was Procreate.
• Apple sold over 14.9 million iPads globally in the 4th quarter of 2023.
• More than 50% of iPads are running the latest iPadOS 16.
• The most popular iPad models by 2024 are the 11.2-inch and 12.9-inch versions (44%), followed by the 10.2-inch iPad (26%), iPad Air (19%), and iPad Mini (7%).
• Apple’s iOS is the most popular operating system for tablets, with a 54.8% market share in the 3rd quarter of 2023.
• In December 2023, 56.2% of iPad users in the United States were aged between 18 and 29.

Facts About iPads

• Around 550 million iPads have been shipped worldwide from 2010 to 2023.
• The first iPads were thinner and lighter than other tablets, featuring powerful A4 processors and 9.7-inch displays.
• Nearly 300,000 iPads were sold on their launch day.
• In 2024, iPads will be mainly used in Oceania, Asia, North America, and Europe.
• The most popular paid iPad game is Minecraft, while the most popular free game is MONOPOLY GO!
• The highest-grossing iPad app in the U.S. is Robolox.
• Apple has recently released various iPad versions, including iPad, iPad Mini, iPad Air, and iPad Pro, all running on iPadOS 17.

General iPad Statistics

• In 2022, Apple shipped 61.8 million iPads worldwide, showing a 7% growth from the previous year.
• In the last quarter of 2022, Apple shipped 22.5 million iPads, but shipments dropped by almost half in the first quarter of 2023.
• In the U.S., Apple shipped 10.8 million iPads in the first quarter of 2023, which made up 50% of all tablet sales. This was a 7% drop compared to the same period in 2022.
• iPads have surpassed other devices like desktops, notebooks, and workstations in terms of shipments.
• Since 2010, Apple has shipped over 550 million iPads globally, making it the most successful tablet brand in the world.
• In 2022, Apple made USD 26 billion from iPad sales.
• In the first quarter of 2023, Apple earned USD 9.4 billion from iPad sales, up from USD 7.25 billion in the same period in 2022.
  2022 was Apple’s third-best year for iPad revenue, following 2021 and 2013, when revenue reached USD 31 billion and USD 32 billion, respectively.
• In 2022, iPad sales represented 7.4% of Apple’s total revenue, making it the least profitable compared to other products like the iPhone, which made up 52.1% of revenue.
• As of June 2023, iPads had a 53.55% share of the global tablet market, making them the top-selling tablet worldwide.
• In 2023, Samsung was the main competitor to iPads, holding 29.55% of the market, an increase from 28.88% in 2022.
• iPads are more popular in regions like Oceania, Asia, North America, and Europe, while Samsung leads in Africa and South America.
• In North Korea, iPads dominate with almost 100% of the tablet market, and in Japan, they hold 75.64% of the market.
• When the iPad launched in 2010, it was more popular than the iPhone, selling over 300,000 units on the first day.
• In the U.K., most iPad owners (61%) are aged 18-19, while in the U.S., 55% of iPad owners are aged 30-49.
• 73% of Apple customers own an iPad, making it the second most popular Apple device after the iPhone.
• Half of all iPads are running the latest iPadOS 16, while 72% of iPhones have the latest iOS 16.
• The iPad Pro, including the 11-inch and 12.9-inch models, is the most used, making up 44% of all iPad usage.
• Cellular-enabled iPads are preferred over Wi-Fi-only models.
• Samsung and other companies like BOE and LG manufacture some of the display technology for iPads, but
• Medium-sized businesses are the most frequent users of iPads, with 44% usage, while small businesses earning less than USD 50 million account for 69% of iPad usage.
• Over half of the businesses that use iPads are based in the U.S., followed by the U.K. with 8%.
• HBO Max was the most popular free iPad app as of July 2023, followed by YouTube, Netflix, Temu, and Disney+.

iPad Statistics by Sales Revenue

(Reference: statista.com)

• According to a report published by Statista, it is expected that in 2024, by 1^st quarter, revenue is expected to be $7.02 billion.
• iPad’s quarterly revenue earned in 2023 are Q1 ($9.39 billion), Q2 ($6.67 billion), Q3 ($5.79 billion), and Q4 ($6.44 billion).

(Reference: statcounter.com)

• As of January 2024, Apple’s iPad accounted for the highest market share in the global tablet vendor market with 55.03% share.
• Other tablets market shares are Samsung (26.56%), Unknown (8.27%), Amazon (3.41%), Huawei (2.29%), and Xiaomi (1.62%).
• The monthly market share of Apple iPad in 2023 are January (51.48%), February (51.26%), March (52.33%), April (54.59%), May (55.75%), June (53.59%), July (54.84%), August (54.68%), September (54.85%), October (54.35%), November (54.37%), and December (54.42%).

iPad Statistics by Geography

• According to a report by M.S. Power User, the iPad holds the highest market in Oceania, with a 78.1% share.

(Reference: marketsplash.com)

• Furthermore, in other regions, the iPad market share is followed by Asia (78.1%), North America (55.8%), and Europe (49.32%).
• Country-wise, iPad market shares are followed by North Korea (100%), Japan (75.64%), Denmark (76.07%), Canada (67.45%), and Norway (66.65%).

iPad Statistics by Companies

• Recently, 93,000+ companies have become dependent on iPads.
• Around 13% of the Information Technology and Services industry and 8% of the computer software industry use iPads.
• In the United States, 56% of businesses and 8% of the United Kingdom’s businesses use iPads.
• IPads are more prevalent in 44% of medium-sized businesses; others are 38% the small size and 19% of large-size businesses.

iPad Statistics by Shipment

• In the 4^th quarter of 2023, Apple shipped more than 14.9 million iPads globally, with a market share of 39.2%.
• Overall, Apple iPad shipment by the end of 2023 was 54.03 million.
• In the 1^st quarter of 2023, 50% of Apple’s iPads were shipped in the United States, accounting for 10.8 million units, a 7% reduction from last year’s quarter.
• The total number of iPads shipped globally from 2010 to 2023 is approximately 550 million.
• In 2023, the purchasing volume of Apple’s iPad panel will drop by 36% from last year, resulting in 45.5 million units.
• The iPad Pro (12.9-inch) panel supply has decreased by 60%, the iPad (11-inch) panel supply has dropped by 70%, and the iPad Pro (11-inch) shipment has fallen by 80% by YoY.

iPad Statistics by Lifespan

(Source: techjury.com)

• In the United States of America, the lifespan of tablets has dropped from 7 years to 5 years.
• In the case of Apple iPads, the average lifespan of the software updates is approximately ten years, and hardware capacity lasts up to 4 to 5 years.
• Meanwhile, the lifespan of other tablets is followed by Android (2 to 4.5 years), Windows (5 years), Chrome Books (4.5 years), and OS-Agnostic (5 years).

iPad Statistics by Model

(Reference: 9to5mac.com)

• As of 2023, the most popular iPad was the 11-inch iPad Pro, with a sales share of 26%, which has increased from last year.
• Other model’s sales share are followed by 12.9-inch iPad Pro (25%), 10.9-inch iPad Air (19%), iPad mini (16%), and 10.2-inch iPad (15%).
• The sales of iPad Pro from 2022 to 2023 remained unchanged, with a share of 51%.

(Source: wikimedia.org)

iPad Statistics by Demographics

(Reference: start.io)

• As of 2023, 56.2% of iPad users in the United States are between 18 and 29 years old.
• Other users share of iPads are 19.1% (25 years to 34 years), 13.7% (35 years to 44 years), 6.1% (45 years to 54 years), and 55 years and above (5%).
• Based on gender, iPad user shares are female (57.2%) and female (42.8%).
• Household income share by iPad users is followed by less than $25,000 (35.9%),$25,000-$39,999 (15.7%), $40,000 to $59,999 (17.4%), $60,000 to $74,999 (7.2%), $75,000 to $99,999 (9.7%), and $100,000 to $$149,999 (14.1%).

iPad Statistics by Website Traffic

(Source: similarweb.com)

• As of January 2024, Italy had 22.16% of the total traffic on iPads. It recorded a decrease of 23.97% in total website visitors.
• Other countries that recorded total traffic and visitors share contribution are the United States (19.04%), Argentina (13.55%), Spain = 11.29% (-10.9%), and Canada = 9.61% (-6.69%).
• Meanwhile, the rest of the countries collectively made a total website traffic share of 24.35%

iPad Model Statistics

iPad Pro

(Source: apple.com)

Specifications: Storage capacity (128GB, 256GB, 512GB, 1 T.B., and 2 T.B.), Size and weight: iPad Pro 11 (466 and 468 grams) and iPad Pro 12.9 (682 and 684 grams).

• iPad 11: Liquid Retina display (27.96 cm), 288*1668 pixel resolution, fully laminated display, 1.8% reflective coating, SDR brightness (600 nits max), and proper tone display.
• iPad 12.9: Liquid Retina XDR display (32.77 cm), a 2D backlighting system with 2,596 full-array local dimming zones, 272*2048-pixel resolution at 264 pixels per inch, accurate tone display, 1.8% reflective coating, XDR brightness (1,000 nits max full screen, and 1,600 nits peak.
• Chip (Apple M2 chip), Camera (wide and ultra-wide 12MP), digital zoom up to 5x, etc.
• Video recording: 4K at (24 fps, 25 fps, 30 fps, or 60 fps); 1080p at (25 fps, 30 fps, or 60 fps); 720p at 0 fps; 2X optical zoom out.
• Battery: iPad Pro 11 (Built-in 28.65-watt-hour) and iPad 12.9 (Built-in 40.88-watt-hour) rechargeable lithium-polymer batteries.

iPad Air

(Source: apple.com)

Specifications: Capacity (64 G.B. and 256 GB), size and weight: Wi-Fi models (461 grams), and Wi-Fi + Cellular models (462 grams), USB-C charging Cable (1 meter), 20W USB-C power adapter, display (27.69 cm/10.9-inch LED-backlit Multi-Touch display with IPS technology), accurate tone display, fully laminated display, 1.8% reflective, 500 nits brightness, Chip (Apple M1 chip), 8 Core CPU, 8GB RAM, and operating system (iPad O.S. 17).

• Camera: 12 M.P. wide cameras, Digital Zoom up to 5X, autofocus with focus pixels, Smart HDR 3, auto image stabilization.
• Video recording: 4K at (24 fps, 25 fps, 30 fps, or 60 fps); 1080p (25 fps, 30 fps, or 60 fps) and 720p at 30 fps, time-lapse video stabilization, continuous autofocus video, cinematic video stabilization, and playback zoom.
• Front Camera: 12MP Ultra wide with 122 degrees f/2.4 apertures, smart HDR 3, Lens correction, Retina flash, auto image stabilization, and burst mode.
• Power and battery: All models (built-in 28.6-watt-hour rechargeable lithium-polymer battery for up to 10 hours of surfing) and Wi-Fi + cellular models (up to 9 hours).

iPad mini

(Source: apple.com)

Specifications: Capacity (64 G.B. and 256 GB), size and weight: Wi-Fi models (293 grams) and Wi-Fi + Cellular models (297 grams), USB-C Charge Cable (1 meter), 20W USB-C Power Adapter, display (8.3-inch LED-backlit Multi-Touch display with IPS technology), 2266*1488 resolution at 326 pixels per inch, wide color display, fully laminated display, 1.8% reflectivity, and 500 nits brightness.

• Chip: A15 Bionic chip, 6-core CPU with two performance and four efficiency cores, 5-core GPU, and 16-core Neural Engine.
• Camera: 12MP wide cameras, f/1.8 aperture, digital zoom up to 5X, quad-LED true tone flash, Panorama (up to 63MP), Smart HDR 3, and Auto image stabilization.
• Video recording: 4K at (24 fps, 25 fps, 30 fps, or 60 fps); 1080p (25 fps, 30 fps, or 60 fps) and 720p at 30 fps, continuous autofocus video, cinematic video stabilization, and playback zoom.

Conclusion

With growing technology, iPads have revolutionized with more innovative features, practical portability, and a seamless blend of functionality. IPads have become indispensable devices primarily used in entertainment, work, creativity, etc. Among all other tablets, the market share of Apple’s iPad has secured the highest position. Suppose you are linked to any professional field or are a student considering buying an iPad. In that case, this article will undoubtedly guide you to understand different segments of the global market better.

More Posts By Saisuman Revankar