Investing through recessions and recoveries: Lessons from history (2024)

The bear market decline earlier this year was unique in its catalyst (global pandemic) and speed (fastest 30% drop on record), but bear markets themselves are not abnormal. And the good news for investors is that every prior bear market in history has been followed by a recovery and new bull market – a streak we do not expect to be broken this time.

Market downturns are never pleasant, and while it’s nearly impossible to avoid them, past experiences show they don’t have to derail your journey toward your financial goals. Here are three lessons from history that can serve as a valuable guide:*

1. Market declines have been temporary. Staying invested can help you keep them that way

  • While it would be ideal to avoid market declines altogether, the reality is they can’t be predicted or timed with exact precision. Trying to do so means you’ll inevitably miss the upside in hopes of avoiding the downside. Moreover, trying to time the market means you must consistently predict both the top and the bottom, increasing your chances of mistiming.
  • By selling your investments after they’ve declined, in hopes of avoiding further downside, you’re raising the possibility of turning short-term declines into real losses in your portfolio. Even the best investments won’t be immune to declines, but staying invested gives you a better opportunity to participate in their rebound, helping keep temporary declines just that – temporary.
  • Bear markets often include strong rallies that emerge without warning. Looking back to 1970, bear markets have, on average, contained more than two separate 10% rallies, with the largest averaging a gain of 17%. And, importantly, bear markets often turn into bull markets quickly, with sizable gains occurring early in the recovery. In the last five bear market recoveries, the S&P 500 rose by an average of 25% in the first three months of the new bull market.* This year, in the three months following the March 23 low, the stock market delivered a return of more than 30%.

2. The stock market’s lows don’t have to be your lows

  • We believe diversification is a critical element of a long-term investment strategy. In particular, a proper allocation to fixed-income investments can serve as a ballast for your portfolio when stocks decline.**
  • From February 19 to March 23 of this year, the S&P 500 declined 35% as the spreading pandemic sent the U.S. and global economies into recession. Portfolios that were diversified with fixed-income investments benefitted as bonds were up 3% on the year through March. This is consistent with history, as bonds typically perform much better during stock market selloffs. During the bear markets over the past 40 years, the average stock market decline was -42%. Bonds averaged a return of +8% during those periods.*
  • While the stock market was down 35% during the February through March selloff, a portfolio of 65% equity/35% bonds was down noticeably less (25%). Building and maintaining a mix between equity and fixed income that is aligned with both your desired long-term return as well as your comfort with risk can, in our view, help your portfolio travel a smoother path toward your goals over the long term.**

3. Bull markets last longer than bears, meaning time is on your side

  • Recessions and accompanying bear markets are painful, but history shows they are shorter than you may think, and, importantly, they have been outweighed in duration and magnitude by their bull market counterparts. Thus, even sharp declines such as those this year and in 2008-09 don’t have to derail your strategy.
  • Since 1950, average bear market declines in stocks lasted 18 months, while the average bull market expansion lasted an average of 54 months, with an average total return of 152%. This shows that bulls have lasted three times as long as bears. Moreover, following the bear markets ending in ’82, ’87, ’02 and ’09, the stock market returned to a new high in an average of 32 months. A 65% equity/35% bond portfolio recovered in 11 months,* reinforcing the value of diversification and a long-term approach.**
  • There is no “all clear” signal that announces the end of a bear market and the beginning of a new expansion. In fact, bull markets often begin when conditions appear most challenging. This highlights the importance of staying invested and making disciplined, appropriate adjustments throughout the downturns to help put you in a position to best participate in the upside as the transition to a new bull market occurs.
Investing through recessions and recoveries: Lessons from history (2024)

FAQs

Where is the safest place to put your money during a recession? ›

Where to put money during a recession. Putting money in savings accounts, money market accounts, and CDs keeps your money safe in an FDIC-insured bank account (or NCUA-insured credit union account). Alternatively, invest in the stock market with a broker.

What is the best asset to hold during a recession? ›

Here's a look at some investments that may hold up better than others during a recession:
  • Traditional defensive sectors.
  • Dividend-paying large-cap stocks.
  • Government and top-rated corporate bonds.
  • Treasury bonds.
  • Gold.
  • Real estate.
  • Cash and cash equivalents.
Sep 12, 2024

What are the best stocks to buy during a recession? ›

The best recession stocks include consumer staples, utilities and healthcare stocks. Consumers can't do without these companies, no matter how bad the economy gets.

What typically happens to investment during recessions? ›

During a recession, stock prices typically plummet. The markets can be volatile with share prices experiencing wild swings. Investors react quickly to any hint of news—either good or bad—and the flight to safety can cause some investors to pull their money out of the stock market entirely.

What do people buy most in a recession? ›

Toothpaste, deodorant, shampoo, toilet paper, and other grooming and personal care items are always in demand. Offering these types of items can position your business as a vital resource for consumers during tough times.

Who benefits from a recession? ›

Lower prices — A recession often hits after a long period of sky-high consumer prices. At the onset of a recession, these prices suddenly drop, balancing out previous long inflationary costs. As a result, people on fixed incomes can benefit from new, lower prices, including real estate sales.

How do you profit from a recession? ›

How to Invest During a Recession
  1. Cash Is King During a Recession. ...
  2. Own Defensive Stocks in a Recession. ...
  3. Use Dollar-Cost Averaging. ...
  4. Buy Quality Assets During a Recession. ...
  5. Avoid Growth Stocks During a Recession. ...
  6. Invest in Dividend Stocks. ...
  7. Consider Actively Managed Funds. ...
  8. Bonds and Uncorrelated Assets.
Jul 30, 2024

What job is recession proof? ›

Here's a list of recession-proof industries you can choose to ensure you have a reliable income if the economy slows down:
  • Healthcare. ...
  • Utilities. ...
  • Federal government. ...
  • Education. ...
  • Law enforcement. ...
  • DIY and repairs. ...
  • Financial services. ...
  • Budget travel.
Aug 18, 2024

What industry is recession proof? ›

Historically, the industries considered to be the most defensive and better placed to fare reasonably during recessions are utilities, health care, and consumer staples.

Is it better to have cash or property in a recession? ›

Cash. Cash is an important asset during a recession. Having an emergency fund to tap if you need extra cash is helpful. This way, you can let your investments ride out market lows and capitalize on long-term growth.

Do things get cheaper in a recession? ›

If the U.S. is hit with a recession, higher unemployment rates could prompt people to stop spending money on things that aren't household necessities, driving the costs of certain goods and services down.

What happens to money in savings during a recession? ›

You can keep money in a bank account during a recession and it will be safe through FDIC and NCUA deposit insurance.

Should I leave my money in the bank during a recession? ›

Banks are generally considered the safest place to keep cash, since accounts insured by the FDIC (Federal Deposit Insurance Corporation) protect individual deposits up to $250,000,” he said. Michael Collins, CFA, founder and CEO of WinCap Financial, agreed.

How can we keep money safe during a recession? ›

Steps to prepare your portfolio for a recession
  1. Emergency fund. Create an emergency fund if you don't have one. ...
  2. Diversify your investments. Ensuring that your portfolio is diversified just means that you don't have all your money invested in one place. ...
  3. Don't get out of the market. ...
  4. “Buy the dip”
Jun 21, 2024

Where not to invest during a recession? ›

1. High-yield bonds. Your first instinct might be to let go of all your stocks and move into bonds, but high-yield bonds can be particularly risky during a recession. High-yield bonds, with credit ratings below investment grade, are riskier than government debt securities, and are highly susceptible to market downturns ...

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