Investing in Africa is sound business and a sustainable corporate strategy (2024)

The best time to invest in Africa is now. However, foreign investors have not moved into the continent as quickly as expected because foreign investment decisions are often methodically overstructured. One of the major factors cited is too much risk. But risks and profits are inseparable twins: high-risk ventures are frequently associated with higher profits.

Africa is the most profitable region in the world. A report by the UN Conference on Trade and Development states that between 2006 and 2011, Africa had the highest rate of return on inflows of Foreign Direct Investment: 11.4%. This is compared to 9.1% in Asia, 8.9% in Latin America and the Caribbean. The global figure is 7.1%.

Examples of companies benefiting from bountiful profits in Africa abound: Sonatrach’s turnover from oil and gas alone was $33.2 billion; MTN Group’s turnover was about $10 billion; and Dangote Group’s turnover was $4.1 billion—all in 2017. A variety of factors drive up Africa’s profit prospects, making it imperative for European, North American, Asian, and Latin American businesses to invest, helping to foster the continent’s economic progress.

Africa’s economic growth prospects are among the world’s brightest. Six of the world’s 12 fastest-growing countries are in Africa (Ethiopia, Democratic Republic of the Congo, Côte d’Ivoire, Mozambique, Tanzania, and Rwanda). Further, between 2018 and 2023, Africa’s growth prospects will be among the highest in the world, according to the IMF. Good news: sectors where foreign companies could have a comparative advantage, such as banking, telecommunications and infrastructure, are among the drivers of current economic growth in Africa—creating clear investment opportunities for foreign businesses.

Africa’s growing, youthful population, amidst an aging population in most other regions, constitutes a formidable market. The continent’s population is predicted to quadruple from 1.19 billion in 2015 to 4.39 billion by 2100. In 2015 alone, 200 million Africans entered the consumer goods market. Maximizing this bourgeoning market size calls for actively engaging Africa’s structural economic transformation.

Africa’s youthful population contributes to an abundancy of labour, which is one of the region’s highest potentials for labor-intensive industrialization, and lowers production costs, leading to benefits that far outweigh the cost of doing business on the continent. The hourly wage in Africa is less than 50 cents (for example, it’s $0.27 in Mozambique, $0.34 in Nigeria and $1.62 in Morocco) compared to $10.49 in UK, $7.25 in the USA and $6.57 in Japan. Engaging more foreign companies may help raise wage rates in Africa, improve labour market efficiency and generate additional resources for those left behind on the age ladder.

Africa’s large deposits of natural resources promise a bright future for developing value chains. Agriculture and the extractive sectors are linchpins of national, regional and global value chains. Africa hosts 60% of the world’s uncultivated arable land. In 2015, the continent produced 13% of global oil, up from 9% in 1998. The growth trend of oil and natural gas production between 1980 and 2012 was amazing: from 53.4 billion barrels to 130.3 billion barrels for oil; for natural gas, from six trillion cubic meters in 1980 to 14.5 trillion cubic meters in 2012. As of 2012, Africa also controlled 53.9% of the world’s diamond resources.

In 2017, the Democratic Republic of the Congo alone accounted for 58% of the world’s cobalt (used in electronics production) while South Africa accounted for 69.6 % of the world’s platinum production in 2016 (used for catalytic converters and in other goods). Actively investing in adding value to these commodities, among other extractive activities, will shape global economic activities over the next five decades.

Finally, emerging domestic developments lend credence to actively engaging Africa’s economic transformation agenda. Some of these developments include improvements in macroeconomic prudence and overall governance. For instance, evidence from the 2017 Ibrahim Index of African Governance shows that Africa’s overall governance index improved at an annual rate of 1.4% since 2007, an improvement of more than 5% in at least 12 countries, including Côte d’Ivoire, Tunisia, Rwanda and Ethiopia. This improvement helps to mitigate perceived risks for many investors on the continent.

African governments should build on this positive trend to maximize foreign investments. This includes eliminating corruption; improving safety and security; strengthening macroeconomic environment, investing in quality education and skill development in science, technology and innovation; and avoiding a ‘race to the bottom’ syndrome, that gives unnecessary tax holidays and waivers to foreign companies.

Investing in Africa is good business and a sustainable corporate strategy for foreign investors. Advanced and emerging countries’ governments and the private sector should leverage these profitable, emerging investment opportunities. Using official development assistance to leverage and de-risk the investment climate in Africa is a key component in attracting FDI. Japan’s Nippon Export and Investment Insurance (NEXI) initiative, to insure a facility in Ghana, is a laudable effort that should be scaled-up and supported by other actors.

Implementing the Sustainable Development Goals (SDGs) in Africa offers investment opportunities to foreign companies. Good examples abound: the Sumitomo Chemical’s insect-proofing mosquito nets technology is helping to fight malaria; the Sonatrach, JGC, and Hitachi’s desalinating seawater technology is accelerating access to clean water; and the Commodity Risk Management Group and the Sompo Japan Niponkoa’s weather index insurance is helping to mitigate climate change. In Africa, each SDG offers business solutions and investment opportunities to foreign companies.

The UN Development Programme (UNDP) is working with African governments and private sector actors to de-risk and improve the continent’s investment climate. Developing industrial strategies and clusters, promoting special economic zones, improving energy access, facilitating innovative funding, advocating for value chain development across countries and supporting investment promotion through the International Conference on the Emergence of Africa are some of UNDP’s efforts.

The best time to invest in Africa is now.

Dr. Ayodele Odusola is the Chief Economist, UNDP Regional Bureau for Africa

Investing in Africa is sound business and a sustainable corporate strategy (2024)

FAQs

Is it a good idea to invest in Africa? ›

The continent has extensive natural resources, a young and increasingly educated workforce, more stability in terms of governance, and more prospects for economic growth than in years past. For new investors looking to make a small investment, mutual funds or exchange-traded funds make the most sense.

What is the Africa strategy of business? ›

The Africa Strategy presents a unique value proposition for all business participants by emphasizing localization and regionalization across diverse delivery mechanisms. It aims to address Africa's unique challenges through global initiatives like Forward Faster, policy advocacy, Think Labs and more.

Why are companies investing in Africa? ›

An abundance of natural resources, a young population eager to work, and cross-border economic reforms have positioned Africa as a global player in trade and commerce in the 21st century.

What are the benefits of foreign investment in Africa? ›

Policy makers in Africa believe FDI can help to provide technology, marketing and management skills, make up for domestic capital shortfalls, generate both efficiency and technology transfer in local firms, and facilitate access to foreign markets.

What are the disadvantages of investing in Africa? ›

How investors ought to think about investing in Africa
  • High perceived corruption levels. ...
  • Poor public infrastructure. ...
  • Familiarity with local dynamics. ...
  • Political uncertainty. ...
  • Security challenges. ...
  • Commodity dependency. ...
  • Conclusion.

Why don't investors invest in Africa? ›

Start with political risk and conflict risk. News stories of African coups and conflicts foster the impression that the continent is dangerous and hostile to commercial activity. There are parts of the continent where this is true, and therefore, country and industry selection in Africa is key.

What is the most successful business in Africa? ›

Expert LinkedIn Article: The Most Profitable Business Opportunities in Africa in 2023
  • Renewable Energy. ...
  • Healthcare Services. ...
  • Mining and Minerals Export. ...
  • Agriculture and Agribusiness. ...
  • Retail and E-commerce. ...
  • Media and Entertainment. ...
  • Water Waste Recycling & Infrastructure. ...
  • Beauty and Fashion.
Feb 16, 2024

Is Africa a good place for business? ›

For the last decade, Africa has tempted businesses with the promise of immense opportunity. The continent's rapidly growing youthful population, vibrant cultural scenes and wealth of natural resources have drawn significant interest from businesses from around the world.

Which is the best country in Africa to do business? ›

Below are the Top 10 African countries excelling in business ease and what stands them out.
  • Mauritius: ...
  • Rwanda: ...
  • Morocco: ...
  • Kenya: ...
  • Tunisia: ...
  • Botswana: ...
  • Seychelles: ...
  • Djibouti:
Dec 3, 2023

What are the challenges of investing in Africa? ›

Some of the potential challenges that investors should consider, depending on which African country or region they are investing in, may include security concerns such as political unrest, civil conflict, terrorism, kidnapping, and crime.

Which is the best country to invest in Africa? ›

The Best Countries To Invest in Africa
  • South Africa. Topping our list is South Africa, one of the most developed economies on the continent. ...
  • Nigeria. Another top destination for investors in Africa is Nigeria, the continent's largest economy. ...
  • Kenya. ...
  • Ghana. ...
  • Rwanda.

Who invests most in Africa? ›

China. China is the world's largest investor in Africa in terms of total capital. They invested more than $72 billion in the continent from 2014 to 2018. That investment created more than 137,000 jobs across 259 projects.

Is it good to invest in Africa? ›

Africa is the most profitable region in the world.

A report by the UN Conference on Trade and Development states that between 2006 and 2011, Africa had the highest rate of return on inflows of Foreign Direct Investment: 11.4%. This is compared to 9.1% in Asia, 8.9% in Latin America and the Caribbean.

What are the opportunities to invest in Africa? ›

Investors Looking for Projects

Africa is a continent that is rich in natural resources and offers a wide range of investment opportunities. Some popular sectors for investment include mining, oil and gas, real estate, technology and infrastructure.

What is the return on investment in Africa? ›

In 2019, the rate of return on all inward foreign direct investment in developing African countries was 6.5 percent, higher than the rates in developing Latin America and the Caribbean at 6.2 percent, and also higher than the 6 percent return in developed economies.

Is real estate a good investment in Africa? ›

With the constant increase in the population rate, the demand for housing becomes too great and more supply is needed. As for the rental yields across markets, I've also seen Africa have a relatively high yield in rental properties, indicating a good opportunity for investors.

Does Africa have a good future? ›

While the continent's long-term outlook for growth remains positive, and some of its most dynamic economies are surging ahead at 8% a year, too often the expansion is inconsistent, fails to create jobs and delivers benefits that don't trickle down.

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