Insurance Agent vs. Insurance Broker: What’s the Difference? - Experian (2024)

In this article:

  • What Is an Insurance Agent?
  • What Is an Insurance Broker?
  • What Are the Key Differences Between an Insurance Agent and Broker?
  • Should You Choose an Insurance Agent or Broker?

Insurance agents and brokers each aim to connect consumers with insurance policies, but they primarily work for different parties. An insurance agent works for an insurance company, while an insurance broker works for a client.

Both agents and brokers can help with multiple types of insurance, including auto insurance, health insurance and more. Choosing between an agent and a broker will depend on your individual needs.

What Is an Insurance Agent?

An insurance agent works for a particular insurance provider—or possibly a few providers—and can help you choose a plan usually at no cost. They are experts on the offerings from that particular company. They can help you find the right policy offered by their provider.

Agents may work on salary and/or commission from the provider. Agents may be either captive or independent:

  • Captive agents work for just one insurance company. They may be directly employed by the company or work as independent contractors.
  • Independent agents can represent multiple insurance providers and compare policies. They work as independent contractors but are representatives of the insurance company.

Insurance agents can help choose and enroll you in a binding policy, meaning they are a one-stop shop.

What Is an Insurance Broker?

An insurance broker can help you shop for insurance policies from multiple insurance providers at no cost.

Brokers are skilled at comparing policies across providers. They can help you decide what kind of coverage you need and can afford within a budget. Guiding you through the enrollment process, brokers can help you maximize savings.

Brokers represent you, the consumer. They tend to work on commission or earn fees from insurance providers, making money when they help sell a policy. Their commission comes out of your premiums and may include an additional amount when you renew your policy.

Therefore, brokers are motivated to find a plan you'll be happy with long term. They typically work with many providers and are not required to sell you any particular policy, so you may feel more confident in their pick.

Though brokers cannot enroll you in binding coverage, they can help secure your policy through an agent.

What Are the Key Differences Between an Insurance Agent and Broker?

Knowing the key differences between an insurance agent and an insurance broker can help you choose the right assistance in your insurance policy search. Some of these differences are:

Insurance Agent Insurance Broker
Represents the insurance company Represents their clients
Sells insurance Does not sell insurance
Is employed or contracted by an insurance provider Works for consumers, not an insurer
Can help you shop for plans from a single or a few providers Can help you shop for and compare plans from multiple providers
Can enroll you in coverage Secures coverage through an agent
Works on salary and/or commission Works on commission from the insurer
Is generally free to consumers Is generally free to consumers, but may charge broker fees

Should You Choose an Insurance Agent or Broker?

When you are next shopping for insurance, there may be certain situations when an agent or broker is more appropriate. Consider the following scenarios:

  • You're too busy to shop around for a plan: Use a broker. If your main goal is to shop around through many providers' policies to find the right kind of policy and the right amount of coverage, opt for a broker. A broker can help you compare different types of coverage across different companies.
  • You already know which policy you want: Use an agent. If you already know exactly which policy you want, pick an agent. They can easily sign you up with no need to compare policies. Agents can enroll you in binding coverage themselves.
  • You want to see plans and quotes from multiple companies: Use a broker. If you want plan information and quotes from several different companies, a broker can help. They will collect, compare and assess which policies may work best for your needs and budget, and are not required to work with any one provider.
  • You know which company you want to purchase a plan from: Use an agent. If you have already picked a particular company you want to purchase a plan from, opt for an agent. They can expertly walk you through their provider's options.

Get Insured With the Right Help

Having an expert on your side to help you pick the right insurance plan and find the best price can be a big help. Both agents and brokers can save you time, headaches and money.

You can benefit from a similar service when you use Experian's auto insurance comparison tool. With this tool you can get quotes from over 40 top auto insurance providers in minutes. When you upload your current policy details, you'll get apples-to-apples coverage comparisons which can help you find the best savings on auto insurance. See what you can save when you try Experian's auto insurance comparison tool.

Insurance Agent vs. Insurance Broker: What’s the Difference? - Experian (2024)

FAQs

Is there a difference between an insurance broker and an insurance agent? ›

While both agents and brokers act as intermediaries between insurance buyers and the insurance market, and can offer insurance quotes on different policies, there are two key differences between the two: Agents represent insurers, while brokers represent the client.

Is it better to go through an insurance broker or direct? ›

There is no constant winner between buying insurance from a broker or direct for all situations. Some customers may decide that the best option for them is a combination of working with an agent and then making their final decision by purchasing a policy online.

What are the disadvantages of using an insurance broker? ›

For instance, brokers might not have access to every insurer on the market, potentially limiting your options. They may also charge a fee for their services, which might not be cost-effective if your insurance needs are relatively straightforward.

What is the main difference between an insurer and a broker? ›

Although brokers sell insurance, they don't work for one insurance company as an agent does. Instead, they work for you to find the most suitable policy that meets your specific needs. Brokers don't underwrite insurance policies.

Why would someone use an insurance broker? ›

Insurance brokers can help individuals and business owners make sense of their insurance choices. Unlike independent agents who represent the insurance companies they work for, brokers focus on your needs. They work with you to learn more about what kind of insurance you're looking for and then present solutions.

What is the difference between agent and broker? ›

To put it briefly: A real estate agent is licensed to help people buy and sell real estate and is paid a commission when a deal is completed. The agent may represent either the buyer or the seller. A real estate broker does the same job as an agent but is licensed to work independently and may employ agents.

Is it cheaper to buy insurance online or through an agent? ›

Online car insurance policies are generally cheaper than those offered by insurance agents as these don't include commissions and other fees. Most auto insurance companies also offer discounts if you purchase car insurance online. However, using an agent has its share of benefits.

Why is it better to go through a broker? ›

The first thing a broker will do is meet you and get a better understanding of what it is you want. Brokers are, after all, your finance professionals, so the better they get to know you, your financial circ*mstances and long-term goals, the better they can match you with a product that is right for you.

Is it better to use a local insurance agent? ›

A one-on-one meeting with a local agent can point out any gaps in your coverage, and help make sure you are covered for contingencies. Independent agents deal with multiple insurance carriers so you will be offered options. Agents also make sure you receive group discounts when applicable.

What makes a bad insurance agent? ›

Misrepresenting what's in your policy: Agents should be well-versed in the policies they sell. An agent makes a material misrepresentation when they lead you to believe you're covered for something not included in the policy.

How many insurance brokers fail? ›

A more accurate statement is that 93% of agents choose to leave within three years. Today, we're discussing the primary reason I believe agents are leaving this business. Before diving in, I want to share my inspiration for this article.

What does insurance broker mean? ›

An insurance broker is an intermediary who sells, solicits, or negotiates insurance on behalf of a client for compensation.

Is insurance more expensive if you use a broker? ›

So what's the catch? There is no catch for the consumer. By law, California health insurance agents and brokers are prohibited from charging a fee for their services to consumers. The price of your plan is the same whether you use an agent or not.

Is an insurance broker the same as an insurance agent? ›

Insurance agents and insurance brokers can both help you buy an insurance policy. But insurance agents represent the insurance provider that employs them and help sell policies from that single provider. Insurance brokers represent the consumers who use them and can help them shop for policies from multiple providers.

What is an insurance broker example? ›

For example, a broker offering personal lines of insurance can usually help their clients get home, car, life, and travel insurance. A commercial insurance broker would specialize in the insurance needs of businesses rather than individuals.

Which statement provides the most accurate distinction between an agent and a broker? ›

Agents represent final buyers while brokers represent marketing intermediaries.

What defines an insurance broker? ›

An insurance broker is an intermediary who sells, solicits, or negotiates insurance on behalf of a client for compensation.

What is the major difference between producers agents and brokers? ›

Insurance producers or agents represent insurance companies. By contrast, insurance brokers represent insurance buyers. In other words, producers look for clients who will buy insurance products, while brokers look for insurance products that will meet their clients' needs.

What is the difference between an insurance broker and an insurance agent quizlet? ›

A broker is an independent person who may place business with any number of insurers while an agent represents one company. Define a general agent. A general agent has authority from a company to manage all of the company's business within his or her territory.

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