India Coffee Market Size, Trends, Share, Forecast 2032 - CMI (2024)

Reports Description

India Coffee Market was valued at USD 478 Million in 2022 and is expected to reach USD 1,227.47 Million by 2032 at a CAGR of 9.87% during the forecast period 2024-2033.

Coffee is an important plantation crop in India and has high export potential. The Western Ghats in India is the major hub of coffee cultivation. The major coffee producing states in India are Karnataka, Kerala and Tamil Nadu, which together contribute about 97% of India’s coffee production.

The two main varieties of coffee manufactured in India are Arabica and Robusta are grown in India. Arabica has more market value and demand than robusta coffee due to its mild aromatic flavour. Robusta is mainly used in making various blends due to its strong flavour. According to Food and Agriculture Organization of India, about 70% of the total coffee produced in India is exported. India ranks fifth in total coffee exports in the world.

India’s domestic coffee consumption has increased substantially in the last five years owing to the growing middle class and increasing awareness of coffee culture.

Various other factors such as to increasingly busy lifestyle of Indian people, and the convenience and accessibility of coffee have made it a popular choice for many working professionals, The growing demand for organically cultivated coffee beans due to their antioxidant properties is mainly driving the India Coffee Market during the forecast period.

For instance, according to the Coffee Board of India, Coffee consumption amounted to 1230 thousand 60-kilogram bags across India during 2022- 2023. This was an increase as compared to the last year.

Coffee Consumption in India 2020-2022

A major Key trend in the Indian coffee market observed is increasing demand for speciality coffee. With consumers becoming more discerning about the quality and origin of coffee, speciality coffees are expected to create significant opportunities for Indian coffee manufacturers.

An increasing number of speciality coffee shops that focus on high-quality beans and various brewing methods are increasing the overall coffee consumption in India. For instance, In April 2022, emerging coffee chain Third Wave Coffee opened its coffee shop in Mumbai. With this new cafe, the brand currently clocks a total of 43 cafes in India. The company have plans to expand to over 150 cafes in over 20 cities by March 2023.

On average 30 cups of coffee per annum are consumed in India. In comparison, the average global consumption is about 200 cups. So there is a huge potential for market growth and it is being driven by a couple of factors such as growing preference for coffee over other beverages among Gen Z and millennials, the increasing number of coffee shops and the increasing trend of visiting such places is expected to surge the consumption of coffee and thus creating lucrative opportunities for the market.

However, changing climatic conditions for coffee plantations, the growing popularity of tea as a healthier alternative drink, and less adaptation of coffee in rural areas and Northern India are restraining the market growth during the forecast period.

The coffee industry has observed various technological innovations that promise convenience without compromising quality. Many coffee vending machines can be controlled with phones and machines, just like a skilled barista, these technological innovations are going to make coffee even better, thereby boosting coffee consumption in India.

The government of India is assisting coffee producing farmers through subsidies between US$ 2500- US$ 3000 per hectare for developing coffee in international areas.

Furthermore, Through, the Export Promotion Scheme Government of India aims to maximize export earnings by enhancing the market share of value added in important high-value international markets such as the USA, Canada, Japan, Australia, New Zealand, South Korea, and Finland. The government provides an export incentive of Rs. 2/- per kg. for exporting high-value green coffees to above mentioned high-value markets.

Thus, such supportive policies are expected to boost the overall market for Coffee in India.

Import- Export Trends in India Coffee Market (HS CODE- 210111 AND HS CODE 0901)

India Majorly exports two types of coffee beans Arabica and Robusta. Robusta beans are usually cheaper than Arabica beans. They sell at one-third the price of Arabica. Robusta has higher caffeine content than Arabica and is mainly used in instant coffee, espresso, and as a filler in blended coffees.

Apart from green coffee beans, Coffee preparations such as instant coffee, roasted coffee and other types of coffee also have a significant share of 35% in India’s export basket. Italy, Germany, Russia, Belgium, United States, Poland Turkey, and Jordan are the main importers of Indian Coffee.

Indian coffee market has seen an increase in coffee import in the last couple of years, with the nation becoming the 42nd largest coffee importer globally in 2022 with US$ 150 million worth of imports. India imports coffee from Vietnam, Uganda, Indonesia, Cote d’Ivoire, and Brazil Indonesia is the leading coffee exporter of India.

India coffee market is segmented by various segments such as by product type, by generation, by form, by distribution channel, and by region. By Product type market is further sub segmented into whole bean, ground coffee, roasted coffee, instant coffee and others. Among all of these products, the whole bean segment held the highest market share in 2022 and is expected to keep its dominance during the forecast period. Whole coffee beans prevent some forms of diabetes, skin cancer, and heart disease, as well as boost your immune system.

The instant coffee segment held the second largest market share in 2022. The easy availability of instant coffee, its growing popularity among younger generations, and the availability of a wide variety and flavours in instant coffee are some of the key factors contributing to the growth of this segment.

By Region, South India held the highest market share in 2022 and is expected to keep its dominance during the forecast period. South Indians have a strong tradition of coffee consumption due to historical and cultural factors. Coffee originated in South India and its cultivation became widespread in the region.

Another major driver of coffee in South India is that most coffee plantations are located in South India because the climate in South India is well-suited for growing coffee beans. From the blue mountains of Nilgiris to the ghats of Munnar, there are over 16 varieties of coffee produced in South India and this region also consumes 70% of the overall production in 2022.

Report Scope

India Coffee Market Competitive Landscape

Key players operating in India coffee market include;

• Araku
• Bloom Coffee Roasters
• Blue Tokai
• Bru
• Café Coffe Day
• Continental AG
• Country Bean Coffee
• DAVIDOFF
• KC Roasters
• Narasu’s
• Nescafe
• Rage Coffee
• Slay Coffee
• Sleepy Owl Coffee
• STARBUCKS
• Tata Coffee
• The Flying Squirrel
• Levista Coffee
• Others

Leading Players in India Coffee Market

• Nescafe by Nestle India dominates the Indian coffee market with a market share of 40.00% in 2022. The company have many manufacturing and roasting units across the globe. They have also installed numerous coffee machines in various public and commercial places. The company has a record of selling almost 700m cups of hot and cold coffee per day.

• HUL’s Bru coffee brand held the second largest market share in 2022. Bru is one of the most popular and consumed coffee brands in India after Nescafe. Bru was introduced in the year 1969 the brand became the pioneer of instant coffee in India. Positioned as a family coffee brand. Currently among the top coffee brands in India Bru accounts for 32.45% market share of the coffee industry in India.

• Tata Coffee is one of the leading integrated coffee producing companies in the world. Tata Coffee is involved in every step of the coffee production value chain right from the growing and curing, roasting and blending of coffee to the marketing and sales of the product. Tata Coffee offers whole coffee beans, instant coffee, roasted coffee, ground coffee and other type of coffee products.
• Speciality coffee chains such as Starbucks, Coffee Café Day, Blue Tokai, Sleepy Owl, and Rage Coffee are acting as emerging players in the India Coffee Market. These coffee chains are expanding rapidly in tier 1 and tier 2 cities across India and boosting the consumption of coffee.

India Coffee Market Segmentation:

By Product Type

• Whole Bean
• Ground Coffee
• Roasted Coffee
• Instant Coffee
• Others

By Form

• Coffee Pods
• Coffee Capsules
• Coffee Powder

By Generation

• Gen Alpha
• Gen Z
• Millennial
• Gen X
• Others

By Distribution Channel

• On trade
  • Hotel/Restaurants
  • Coffee Shops
  • Other Outlets
• Off Trade
• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online
• Others

By Region

• North India
• South India
• West India
• East India

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2032

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Market Analysis Matrix