Improve Your Etsy SEO: 10 Easy Tips To Rank Higher - Nembol (2024)

8. Choose catchy and representative pictures

Did you ever heard “don’t judge a book by its cover?” Well, this metaphor doesn’t work on Etsy! Considering that you’re selling craft suppliers, handmade or vintage products, people need to see what they’re buying, trying to figure out the dimensions, quality, and specifics of the products.

Carefully choose high-quality photos, which can give your clients all the information at a glance.

For more: Listing Image Requirements

9. Become a top seller achieving a positive feedback score

As a seller, your main goal is to satisfy your customers, to loyalize those who have already bought your products, and attract new potential clients. Etsy algorithm prioritizes sellers with high ratings. Here are some tips to boost your rating:

  • Try to be clear on product specifications
  • Be accurate on shipping time
  • Reply to your customers’ questions
  • Privately ask your loyal customers some feedbacks and suggestions to improve their shopping experience at your e-stores

10. Consider launching an Ad campaign

Sometimes promoting your items could be a useful shortcut to let customers know about your store and your products. Ads are displayed in strategic page positions to maximize the chances of sales and clicks, helping you to climb up the Etsy page results.

Although the Etsy algorithm will optimize the reachability of your ads (and of your products accordingly), you need to evaluate strategic bidding for your listings, avoiding waste of money. Indeed, Ad promotion on Etsy follows the auction system, basically, the highest is your bid price, the most will be the chance to be displayed in a strategic spot.

Nevertheless, you should consider that the amount you invest in ads will reduce the value of your sales, thus don’t overspend, but choose a budget affordable for your business and decide in advance your max bid limit (at least $1).

Besides in app-adverting, you may consider running promotions on social media. For instance, by using a lookalike campaign to reach traffic similar to your buyer niche, you can reach more people interested in your products.

Improve Your Etsy SEO: 10 Easy Tips To Rank Higher - Nembol (2024)

FAQs

Improve Your Etsy SEO: 10 Easy Tips To Rank Higher - Nembol? ›

To rank high on Etsy, ensure your product listing page is optimized with relevant keywords in any titles, tags, or product descriptions. Make sure to keep customers satisfied by responding to any issues as soon as you're aware of them, and try to only use high-quality photos and videos.

How to rank high in Etsy SEO? ›

To rank high on Etsy, ensure your product listing page is optimized with relevant keywords in any titles, tags, or product descriptions. Make sure to keep customers satisfied by responding to any issues as soon as you're aware of them, and try to only use high-quality photos and videos.

How do I optimize my Etsy shop for SEO? ›

Surely, optimizing your Etsy shop for SEO is a process that takes time and effort. You should regularly update your listings with relevant keywords, keep your shop fresh and relevant, and build high-quality backlinks to improve your ranking. Moving on, Etsy SEO is about understanding your customers.

How do I increase my Etsy rating? ›

And this is exactly why things like great reviews, completing your Shop Policies, and filling out your About section are so important. These positively impact your Customer and Market Experience Score, and thus your search ranking, because these demonstrate to Etsy that you're a trustworthy shop.

How to maximize Etsy tags? ›

Tagging dos
  1. Do use all 13 tags. Each tag you add is an opportunity to be matched with a shopper's search.
  2. Do use multi-word phrases. Your tags can be up to 20 characters long. ...
  3. Do consult your Shop Stats. ...
  4. Do consider synonyms and regional phrases. ...
  5. Do target “long tail” keywords.

What are Etsy SEO keywords? ›

Well, keywords are simply the words a customer would use if they were searching for your item. It is very important that you use a strategy for identifying your keywords and don't just guess or pick them randomly. If you haven't researched why you are using a particular keyword, then you shouldn't be using it.

How do I know if my Etsy SEO is working? ›

You're either going to be saying “Hey COOL! I'm getting more views and sales of my listing!” Or . . . you may be saying “well shoot, my views and sales haven't improved- so that listing change didn't help me at all.” If you are getting more views and sales, then you know that your Etsy SEO is working – woo hoo!

How to improve Etsy algorithm? ›

Improve your Etsy SEO
  1. 10 tips to optimize your listings. ...
  2. Use short but fully descriptive product titles. ...
  3. Avoid using identical keywords. ...
  4. Write up a catchy and compelling description. ...
  5. Don't skip the Tag section. ...
  6. Backlink to your listings. ...
  7. Analyze the strategy of your direct competitors to improve yours.
Nov 10, 2023

How to increase Etsy visibility? ›

How to make your listings more visible in 3 steps
  1. Optimise your listings for Etsy's search engine. Getting the right set of keywords into your description is vital if sellers want to rank more highly in search results. ...
  2. Create compelling product descriptions. ...
  3. Update and diversify your Etsy store.

How long does it take for Etsy SEO to kick in? ›

How long does it take for SEO to work on Etsy? Once you've implemented changes and updates to your product listings, give your Etsy SEO strategy about a month to start performing and showing tangible results. Both Google SEO and Etsy SEO need time to adjust and push new traffic to your shop.

What affects Etsy ranking? ›

Here are some of the factors that go into Etsy search ranking:
  • Relevancy. ...
  • Shop quality. ...
  • Listing quality. ...
  • Customer service quality. ...
  • Translations and language. ...
  • Listing engagement rate. ...
  • Recency. ...
  • Shoppers' habits.
Aug 28, 2024

How to make your Etsy shop searchable? ›

How to optimize Etsy listings
  1. Your item title is used to create the page title for your listing page. ...
  2. Clearly describe your item at the beginning of the item title. ...
  3. Use keywords you think a shopper may search, but avoid repeating the same phrases over and over again.

How do I boost myself on Etsy? ›

With that in mind, we asked Etsy sellers to share their tips for doing just that.
  1. Add More Listings. The more listings you add to your shop, the better your chances of getting found by shoppers, which could eventually lead to more sales. ...
  2. Refine Your Product Photography. ...
  3. Go Global. ...
  4. Track Your Progress. ...
  5. Celebrate and Reflect.

How to boost SEO on Etsy? ›

8 Etsy SEO tips to help your customers find you
  1. Use keywords in your listings. Use keywords in your listings</b> How keywords work in Etsy search. ...
  2. Use all 13 tags in each listing. Front-load listings with keywords.
  3. Renew your listings regularly. Promote your shop to get inbound links. Provide a great customer experience.
May 30, 2022

How do I get a higher rank on Etsy? ›

Table of Contents
  1. Choose an Etsy Shop Name That Includes Keywords.
  2. Research and Choose Your Keywords.
  3. Use Keywords in Product Titles and Descriptions.
  4. Use All 13 Product Tags in Each Listing.
  5. Select Specific Categories.
  6. Add Relevant Attributes.
  7. Improve Etsy SEO With Competitive Shipping Costs.
  8. Renew Your Listings Regularly.

What is the best Optimizer for Etsy? ›

Marmalead

With a proven track record in optimizing Etsy stores, Marmalead is the go-to SEO tool for serious sellers. Leveraging real shopper data helps create listings that shoppers are actively seeking.

How do I get high traffic on Etsy? ›

Simply put, the more items you have listed, the better your chances of shoppers finding your store. It's vital for Etsy sellers like you to routinely refresh your product lines and set annual product listing goals to ensure you meet or surpass the previous year's number of product listings.

Does alt text help SEO on Etsy? ›

Adding a text alternative to your listing images also positively impacts your listings' SEO (Search Engine Optimization). To add a text alternative to your listing images: Sign in to Etsy.com and go to Shop Manager. Select Listings.

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