Important Financial Ratios in Business: What They Mean and How to Use Them (2024)

Important Financial Ratios in Business: What They Mean and How to Use Them (1)

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Rizwan K. Important Financial Ratios in Business: What They Mean and How to Use Them (2)

Rizwan K.

Managing Director of RMK Associates | Governance | Management Consulting | Strategic Planning | Investments | M&A | Corporate Finance

Published Oct 4, 2022

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Important Financial Ratios in Business: What They Mean and How to Use Them

Financial ratios are a type of performance measurement used by businesses and investors to measure the health of a company’s finances. These measurable indicators show you how well your business is operating from a financial standpoint, alerting you to potential risks or opportunities before they become serious issues. Having a good understanding of these ratios and how they work can help you spot red flags early, so you know when something needs your attention. If you have a small business or plan to launch one soon, it’s important to know which performance indicators will help you track its progress. Read on to learn more about the most important financial ratios in business, what they mean and how to use them.

What is a financial ratio?

A financial ratio is a comparison between two financial metrics. They are expressed as a percentage or a number, and they help you make sense of your company’s financial health by quickly measuring critical metrics. Financial ratios can be applied to businesses of any size, and they can help you understand financial performance, as well as identify areas where you need to make improvements. The most important financial ratios in business include liquidity, debt, capital, and risk ratios. These ratios measure the strength of a company’s financial position, enabling you to make strategic decisions based on their outcome.

Profitability Ratios

Profitability ratios show the ability of a business to earn profit from sales revenue. The ratios look at the left over profit after paying for all expenses as a percentage of total revenue. The higher the profitability the better. This examines the sustainability and efficiency of the business. These ratios can be looked at with emphasis on gross profit to examine the costs and efficiency of cost of sales. It can also be looked at with focus on operating profit to study the operating costs and processes. However, net profit always remains a priority as businesses exist to make profit after all costs are incurred! For new, growing or troubles businesses these ratios can show a path to profitability as times passes. It is essential to look at the profitability ratio trends of the past and the estimated future.

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Liquidity Ratios

Liquidity ratios measure the ability of a company to meet its short-term financial obligations, such as paying its current bills, as well as making any necessary short-term investments. Liquidity ratios are often used as a preliminary assessment of the financial strength of a company. The two most important liquidity ratios are the current ratio and the quick ratio. The current ratio measures the company’s ability to pay its short-term liabilities with its short-term assets. It’s calculated by dividing current assets by current liabilities. Current assets are things like cash and other assets that can be converted to cash within a year. Current liabilities include bills that must be paid within the next year. The quick ratio takes current assets that can be quickly turned into cash and also includes any assets that will be converted to cash in the next year, such as inventory or accounts receivable.

Debt Ratios

Debt ratios measure a company’s ability to repay its long-term debt obligations. They are used to determine whether a company’s debt load is sustainable, or if it needs to take on more debt to grow. The two most common debt ratios are the debt-to-equity ratio and the interest coverage ratio. The debt-to-equity ratio is a measurement of how much debt is being used to fund the business. It’s calculated by dividing long-term debt by equity. Long-term debt is money borrowed that must be paid back over a period longer than one year. Equity, on the other hand, is the amount your company has invested in itself. The interest coverage ratio shows how much profit a company generates every year to cover the interest payments on its outstanding debt. It’s calculated by dividing annual operating income by annual interest expense.

Capital Ratios

Capital ratios measure the amount of equity a company has versus the amount of debt it uses. These ratios can tell you whether your company is growing too quickly, which can lead to excessive debt. The common capital ratios used in business include the equity ratio, the debt-to-equity ratio, and the debt-to-capital ratio. The equity ratio calculates the amount of equity your company has as a percentage of its total assets. The debt-to-equity ratio determines the amount of debt being used to fund the business as a percentage of equity. And the debt-to-capital ratio calculates the amount of debt versus the amount of equity plus debt.

Risk Ratios

Risk ratios help you identify potential issues within your business by analyzing areas that may be putting your financial health at risk. They are calculated by comparing the amount of money at risk with the amount of money being made. The two most important risk ratios are the liquidity risk and the solvency risk ratios. The liquidity risk ratio measures the amount of cash needed to cover potential losses. It’s calculated by dividing potential loss by current cash. Potential loss is the amount of money that could be lost if everything goes wrong. Current cash is the amount of cash you have on hand. The solvency risk ratio shows how many of your assets are tied up in illiquid investments. It’s calculated by dividing illiquid assets by current assets.

Benchmarking

Once the ratios are looked at, we end up with numbers. To give them context and see if these are improving or worsening, the numbers need to be benchmarked. The ratios can be benchmarked against historical performance of the business or of that of the competition. Market comparable provide a good understanding of where the business stands in each area compared to the market norms. A business with lower ratios may seem bad but in the future could be on a path to improve. This depends on further analysis of estimations of the future.

Conclusion

Ratios are an important part of keeping your business financially healthy. They allow you to track the progress of your business and identify areas for improvement. The most important financial ratios in business include profitability, liquidity, debt, capital, and risk ratios. These ratios measure the strength of your company’s financial position and can help you make strategic decisions. Keep these ratios in mind as you monitor the health of your business and track its progress over time.

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Strategic Finance Important Financial Ratios in Business: What They Mean and How to Use Them (6)

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Sophie Major

Finance Coordinator at MD of Greenview

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Great information! I am just starting my Corporate Finance course so this was a great read.

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Francis Bus-Moses MBA, FCCA, ICAG

Accounting & Finance || Sustainable Strategy || Impact Investing

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Good share

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Important Financial Ratios in Business: What They Mean and How to Use Them (2024)

FAQs

Important Financial Ratios in Business: What They Mean and How to Use Them? ›

Financial ratios offer entrepreneurs a way to evaluate their company's performance and compare it other similar businesses in their industry. Ratios measure the relationship between two or more components of financial statements. They are used most effectively when results over several periods are compared.

What are key financial ratios and why are they important in managing a business? ›

Key ratios are the primary financial ratios used to illustrate and summarize the current financial condition of a company. They are produced by comparing different line items from the subject's financial statements. Analysts and investors use key ratios to see how companies stack up against their peers.

What are the 5 ratios in financial analysis? ›

5 Essential Financial Ratios for Every Business. The common financial ratios every business should track are 1) liquidity ratios 2) leverage ratios 3)efficiency ratio 4) profitability ratios and 5) market value ratios.

What are accounting ratios and their importance in business? ›

Accounting ratios are a group of metrics used to measure the efficiency and profitability of a company based on its financial reports. An accounting ratio compares two line items in a company's financial statements that are made up of its income statement, balance sheet, and cash flow statement.

What are the 6 financial ratios that analyze financial statements? ›

Most ratios are best used in combination with others rather than singly to accomplish a comprehensive picture of a company's financial health.
  • Working Capital Ratio. ...
  • Quick Ratio. ...
  • Earnings Per Share (EPS) ...
  • Price-to-Earnings (P/E) Ratio. ...
  • Debt-to-Equity (D/E) Ratio. ...
  • Return on Equity (ROE)

How to explain financial ratios? ›

In simple words, a financial ratio involves taking one number from a company's financial statements and dividing it by another. The resulting answer gives you a metric that you can use to compare companies to evaluate investment opportunities.

Which financial ratio is the most important and why? ›

Return on equity ratio

This is one of the most important financial ratios for calculating profit, looking at a company's net earnings minus dividends and dividing this figure by shareholders equity. The result tells you about a company's overall profitability, and can also be referred to as return on net worth.

What ratios should I use for financial analysis? ›

Financial ratio analysis is often broken into six different types: profitability, solvency, liquidity, turnover, coverage, and market prospects ratios. Other non-financial metrics may be scattered across various departments and industries.

What is something to watch out for when using financial ratios? ›

One of the most important things to be mindful of is that different sources calculate them differently. This can lead to confusion when comparing ratios from various sources, which can lead to incorrect conclusions. Another thing to keep in mind is that the time it takes to calculate financial ratios can be quite long.

What ratios to look for when investing in a company? ›

And that's what we'll explore here.
  • Five key financial ratios for analyzing stocks.
  • Price-to-earnings, or P/E, ratio.
  • Price/earnings-to-growth, or PEG, ratio.
  • Price-to-sales, or P/S, ratio.
  • Price-to-book, or P/B, ratio.
  • Debt-to-equity, or D/E, ratio.
  • Finding your way.
Jan 23, 2023

How are financial ratios used in decision making? ›

Financial ratios offer entrepreneurs a way to evaluate their company's performance and compare it other similar businesses in their industry. Ratios measure the relationship between two or more components of financial statements. They are used most effectively when results over several periods are compared.

How can financial ratios help assess business performance? ›

The ratios measure the amount of liquidity, namely cash and easily converted assets, for covering your debts, and provide a broad overview of your financial health. These are the ratios to use when you want to know if you can pay your bills.

How to tell if a company is doing well financially? ›

12 ways to tell if a company is doing well financially
  1. Growing revenue. Revenue is the amount of money a company receives in exchange for its goods and services. ...
  2. Expenses stay flat. ...
  3. Cash balance. ...
  4. Debt ratio. ...
  5. Profitability ratio. ...
  6. Activity ratio. ...
  7. New clients and repeat customers. ...
  8. Profit margins are high.

What is a good ratio for a business? ›

A 2 to 1 ratio is healthy for your business. This means you have twice as many assets as liabilities.

What is the best ratio to compare companies? ›

Price-to-Earnings Ratio (P/E)

The P/E ratio gives an investor an easy way to compare one company's earnings with those of other companies.

What is the importance of profitability ratios for a business? ›

Profitability ratios assess a company's ability to earn profits from its sales or operations, balance sheet assets, or shareholders' equity. They indicate how efficiently a company generates profit and value for shareholders. Profitability ratios include margin ratios and return ratios.

Why is ratio analysis important in financial management? ›

Ratio analysis helps people analyze financial factors like profitability, liquidity and efficiency. Ratio analysis helps financial professionals understand company trends and perform competitive analysis. Common ratio analysis includes liquidity, leverage, market value and efficiency ratios.

Why should businesses consider financial ratios in their decision making processes? ›

These ratios provide valuable insights into a company's financial performance, profitability, liquidity, solvency, and efficiency. By analyzing and interpreting these ratios, decision-makers understand their company's financial health and make informed choices to drive growth and success.

What are the 5 profitability ratios? ›

Profitability Ratios:
  • Return on Equity = Profit After tax / Net worth, = 3044/19802. ...
  • Earnings Per share = Net Profit / Total no of shares outstanding = 3044/2346. ...
  • Return on Capital Employed = ...
  • Return on Assets = Net Profit / Total Assets = 3044/30011. ...
  • Gross Profit = Gross Profit / sales * 100.
Jun 14, 2024

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