I’m a Top Real Estate Agent: Here Are the 4 Most Unexpected Housing Market Trends for 2024 (2024)

I’m a Top Real Estate Agent: Here Are the 4 Most Unexpected Housing Market Trends for 2024 (1)

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High inflation and the Federal Reserve’s action to tame it slammed the brakes on one of the hottest housing markets in history, and 2023 will go down as a year where too many buyers had too few houses to choose from. Cautious owners are unwilling to sell, expensive mortgages are pricing out overleveraged buyers, builders haven’t produced enough new construction and everyone involved is playing the waiting game.

But what will await them when 2024 finally closes the door on this strange and stressful year?

GOBankingRates asked some of the country’s most accomplished real estate agents that same question — and their predictions might surprise you.

Tight Supply and High Demand Will Still Define the Market — More So If Rates Fall

Bret Weinstein, CEO of Guide Real Estate in Denver, has ranked among the top 1% of Colorado agents for the last 10 consecutive years and has been featured in over 40 national and local publications.

He predicts the supply shortage that has come to define 2023 will carry over into the new year.

“Inventory is going to remain extremely tight,” he said, citing “the golden handcuffs of low interest rates.”

The term refers to the historically cheap pandemic-era mortgages that have been shackling potential sellers to their homes and depriving the market of sorely needed inventory.

“People are locked in and not incentivized to sell their homes,” Weinstein said.

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Plenty of others share that view, but Weinstein deviates in thinking that if the Fed offers relief in 2024, which many expect it will, cheaper loans will make the situation worse before it gets better.

“If we see interest rates go down even a little bit, there’s a ton of suppressed buyer demand, so over the next year expect more buyers but still less inventory and equity,” he said. “It’s going to take a little bit until sellers are willing to sell based on having a substantial amount of equity that can help them offset the higher interest rates. So next year, if interest rates go down, expect an explosion of buyers while we still have the problem of low inventory.”

Reluctant Sellers Will Get Creative

Bruce Ailion is an attorney and realtor with RE/MAX Greater Atlanta. A member of the RE/MAX Hall of Fame, RPAC Hall of Fame and the REALTOR Crystal Phoenix Award recipient, he’s been serving clients since 1979.

He’s well aware that many owners are bound to their current homes by golden handcuffs and can’t afford to sell and qualify for a new mortgage. He’s seen this situation before — and he expects sellers to get creative with solutions like wrap-around mortgages.

“For example, a homeowner has a house worth $400,000 and a loan at 3.25%,” Ailion said. “They want to buy a home for $900,000 with an $800,000 loan. The seller could sell their home to a buyer where the buyer puts 5%, 10%, and 20% down, and they offer seller financing at 7% to the buyer. They keep the 3.25% original loan and earn the spread between 3.25% and 7% on the original loan balance. This spread would be used to pay a portion of the new loan they take out at 7% when purchasing $15,000 a year in interest or $1,250 lower monthly payments.”

Another solution is what Ailion calls “the unintended landlord.”

“Here the owner of a home with a 3.25% loan leases the property out to a tenant,” he said. “The rent earned while maintaining the 3.25% loan is used to pay the interest on the higher mortgage interest rate taken out on the new loan they obtain at 7% when purchasing a new property. Financially this is a better option, but it requires more work and comes with a higher risk.”

Expensive Loans and Inflated Seller Expectations Will Increase Days on Market

Debbie Boggs is an award-winning real estate agent in San Antonio and Austin, Texas, the author of “Marketing for the Staging + Design Industry” and the co-founder of Staging Studio, a RESA-accredited certification training provider, and By Design, a multimillion-dollar home staging company.

Her most surprising prediction for 2024 is a higher average days on market — an interesting bet with buyers primed to snap up houses in a market defined by low supply and high demand.

“We are likely to see an increase in DOM before we see large-scale drops in housing prices,” Boggs said.

High interest rates account for some of her reasoning.

“Today’s buyers simply cannot afford the same home they would have purchased in 2020,” Boggs said.

But seller psychology plays a role, too.

“At the same time, the real estate market has a big recency bias,” Boggs said. “If a seller knows their next-door neighbor sold their home for $800,000 six months ago, that is their benchmark for what they expect to sell their own home for. This duality is likely to increase days on market.”

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You’ll See Fewer Agents as a Tough Market Weeds Out the Pretenders

When the good times were rolling, there was no shortage of people looking to get into real estate in pursuit of a quick buck.

“The hot real estate market and soaring home prices of the last three years promised huge commissions for agents,” Boggs said. “It seemed like a golden opportunity for so many. Homes were selling so fast. Agents didn’t need to work that hard to hold deals together because there were always backup offers. Buyers were overlooking major inspection issues or waiving inspections altogether. Being a realtor seemed like fast, easy money, and more than 156,000 people got their real estate licenses in 2021 and 2020 — nearly 60% more than in pre-pandemic 2018 and 2019.”

Today, the money doesn’t come so easily, and the johnny-come-latelys are rethinking their career choices.

“A slower housing market means agents will need to work more hours for every home they sell — and for less money,” Boggs said. “More than 10% of agents quit in 2008 when the real estate market crashed. One big difference between now and 2008 is that there are fewer houses on the market. This means even fewer deals to go around, likely forcing more agents to give up their licenses.”

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I’m a Top Real Estate Agent: Here Are the 4 Most Unexpected Housing Market Trends for 2024 (2024)

FAQs

Will the US housing market crash in 2024? ›

Experts overwhelmingly say that the housing market isn't going to crash anytime soon. The last housing crash helped cause today's lack of supply, which is what's keeping prices from falling. Mortgage rates, however, are expected to fall this year. This will help make homeownership more affordable.

What is the biggest threat to real estate? ›

Economic uncertainty and market volatility are two of the most significant risks that real estate investors face.

What are the 4 elements of market demand? ›

The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, successful marketers and businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

What are 4 major factors that could affect demand? ›

Four factors that affect demand are price, buyers' income level, consumer taste, and competition. Price: It is the most important factor that affects demand. This is because increases in this factor can cause demand to fall fast. Buyer's income level: The higher this level, the more demand there is likely to be.

Why do so many realtors fail? ›

Three common mistakes that agents make are inadequate prospecting, failing to market properties in ways that lead to timely sales, and not following up with clients to maintain relationships. Real estate agents must be motivated because generating leads and properly marketing listings takes creativity and hard work.

Should I sell my house now or wait until 2025? ›

In a recent note, Chief US Economist Michael Gapen and his team revealed that they expect home prices to rise by 4.5% this year and 5% in 2025. Gapen doesn't foresee the market cooling down until 2026 at the earliest. With this in mind, current homeowners can sell for even higher prices down the road.

Should I buy a house now or wait for a recession? ›

Even if a recession doesn't affect you directly, if your area is hard-hit, that could have a serious effect on the local real estate market. Fewer people with the means to buy means a lower chance of homes selling, which could keep homeowners from listing and decrease your options as a buyer.

What's the best time to buy a house? ›

Spring is generally viewed as the best time of the year to buy a house if you want to choose from a large inventory. Homes also tend to present better in the warmer months – plants are in bloom, and lawns are green, so this is a popular time for sellers to put their houses on the market.

What is the number one killer of deals in the real estate industry? ›

Uncooperative buyer/seller

Changing a name, close of escrow date, or any other terms will require the use of an addendum. And if they don't sign the addendum, then it could hold up the closing of the property. So make nice with each other and try to be as civil and accommodating as possible.

What is the biggest fear in real estate? ›

1) Fear of rejection.

This is often the first thing to come to mind when realtors are asked to share their biggest fear, especially for those agents who are new to the industry. It's a scary thing to put yourself out there—to go door-knocking or cold-calling. What if someone gets mad? What if I'm bugging them?

What influences the demand for real estate? ›

Economic conditions are major indicators of market demand. If the economy is strong, morale is strong, employment rates are high, and consumer confidence increases. This confidence leads to a greater demand for property. Through a recession, the demand for new homes decreases.

What are the 4 shift factors of demand and how each affects demand? ›

Factors that can shift the demand curve for goods and services, causing a different quantity to be demanded at any given price, include changes in tastes, population, income, prices of substitute or complement goods, and expectations about future conditions and prices.

Which factor likely influences the demand for real estate? ›

Which factor is MOST likely to influence demand for real esate? Wage levels and employment opportunities. When wage levels and job expansion are increasing, workers are more likely to buy real estate; when job opportunities are scarce or wage levels are low, demand for real estate usually drops.

What are the four factors that influence value in real estate quizlet? ›

What are the four factors that influence value? Social, economic, construction costs, governmental.

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