How Twitter Makes Money [Complete Guide] (2024)

Through targeted advertising, Twitter facilitates a unique symbiosis between advertisers and its users. Promoted Tweets, Trends, and Accounts allow brands to amplify their presence across the platform, capturing the attention of millions and driving engagement. With innovative ad formats and advanced targeting capabilities, Twitter caters to the diverse needs of advertisers, ensuring their messages resonate with the right people at the right time.

Furthermore, Twitter has recognized the immense value of data in today's digital landscape. By analyzing user behavior, interests, and trends, Twitter curates valuable insights that are sought after by businesses, market researchers, and even governments. Through its data licensing programs, Twitter capitalizes on the treasure trove of information it possesses, offering valuable analytics and tools to empower decision-making and fuel innovation across industries.

How Twitter Makes Money

Twitter makes money primarily through advertising. In 2022, advertising revenue accounted for 90% of the company's total revenue. Twitter offers a variety of advertising products, including:

• Promoted tweets: These are tweets that advertisers pay to have appear at the top of users' timelines or in search results.
• Promoted accounts: These are accounts that advertisers pay to have appear in users' "Who to follow" suggestions or in search results.
• Promoted trends: These are hashtags that advertisers pay to have appear at the top of the Trending Topics list.

Twitter also generates revenue from data licensing and services for businesses and developers who use its platform. For example, Twitter offers a service called Twitter Data Labs that allows businesses to purchase access to Twitter data for research purposes.

Twitter has been exploring new ways to make money in recent years, including e-commerce and subscription services. However, these new revenue streams have not yet made a significant contribution to the company's bottom line.

Here is a breakdown of Twitter's revenue by source:

• Advertising: 90%
• Data licensing and services: 10%

Twitter has not yet released its financial results for 2023, so it is unclear how the company's revenue streams have changed over the past year. However, it is likely that advertising will continue to be the company's primary source of revenue in the foreseeable future.

How does Facebook make money

Facebook makes money primarily through advertising. In 2022, advertising revenue accounted for 98% of the company's total revenue. Facebook offers a variety of advertising products, including:

• Facebook ads: These are ads that businesses pay to have appear on Facebook users' News Feeds, in search results, and on other parts of the platform.
• Instagram ads: These are ads that businesses pay to have appear on Instagram users' feeds and in search results.
• Messenger ads: These are ads that businesses pay to have appear in Messenger conversations.
• WhatsApp ads: These are ads that businesses pay to have appear in WhatsApp groups and chats.

Facebook also generates revenue from data licensing and services for businesses and developers who use its platform. For example, Facebook offers a service called Facebook Audience Network that allows businesses to display ads on non-Facebook websites and apps.

Here is a breakdown of Facebook's revenue by source:

• Advertising: 98%
• Data licensing and services: 2%

Facebook has been exploring new ways to make money in recent years, including virtual reality and e-commerce. However, these new revenue streams have not yet made a significant contribution to the company's bottom line.

Overall, Facebook makes money by selling access to its large and engaged audience to businesses. The company offers a variety of advertising products that allow businesses to reach their target customers with targeted messages.

Twitter Monetization

• Twitter Blue: Twitter Blue is a subscription service that gives users access to exclusive features, such as ad-free browsing, Undo Tweet, and the ability to customize their Twitter experience. Twitter Blue subscribers can also earn money from their tweets through the Twitter Blue Amplify program, which shares ad revenue with creators.
• Super Follows: Super Follows is a feature that allows users to charge their followers for exclusive content, such as early access to tweets, behind-the-scenes content, and live streams.
• Ticketed Spaces: Ticketed Spaces is a feature that allows users to charge for access to their Twitter Spaces audio chat rooms.
• Twitter Monetization Program: The Twitter Monetization Program is a program that allows creators to earn money from their tweets by displaying ads in reply to their tweets.

To be eligible for the Twitter Monetization Program, you must meet the following requirements:

• Have at least 500 followers
• Have at least 10,000 impressions on your posts in the last 30 days
• Have at least 25 tweets in the last 30 days
• Be a Twitter Blue subscriber or be affiliated with a verified organization

Once you have met the eligibility requirements, you can apply for the Twitter Monetization Program. If you are approved, you will be able to display ads in reply to your tweets and earn a share of the ad revenue.

In addition to the above methods, there are a number of other ways to make money on Twitter, such as:

• Sponsored tweets: You can partner with brands and businesses to create and promote sponsored tweets.
• Affiliate marketing: You can promote affiliate products in your tweets and earn a commission on sales that you generate.
• Selling products and services: You can sell your own products and services through your Twitter account.

The best way to monetize your Twitter account will depend on your individual audience and interests. If you have a large and engaged following, you may be able to generate significant revenue through Twitter Blue, Super Follows, or the Twitter Monetization Program. If you have a smaller following, you may want to focus on sponsored tweets, affiliate marketing, or selling products and services.

• Build a large and engaged following. The more followers you have, the more people you will be able to reach with your monetization efforts.
• Create high-quality content that is relevant to your target audience. This will help you to attract and retain followers.
• Be consistent with your tweeting. Tweet regularly and engage with your followers.
• Experiment with different monetization strategies to see what works best for you and your audience.
• Track your results and make adjustments as needed.

With hard work and dedication, you can turn your Twitter account into a profitable business.

Conclusion

Twitter makes money primarily through advertising. The company offers a variety of advertising products that allow businesses to reach a large and engaged audience. Twitter also generates revenue from data licensing and services, but this is a smaller part of the company's business. Twitter is exploring new ways to make money, but advertising is likely to remain its primary source of revenue for the foreseeable future.