nobody likes a used car salesman
Knowing and properly using the three fundamental rules to selling will make your advertising sound like it comes from a friend and not somebody trying to sell you a used car. This will increase customer engagement in your copy-writing.
Before we can use the three rules to selling, we need to know what they are -
- People do not like the idea of being sold.
- People buy things for emotional, not rational reasons.
- Once sold, people need to satisfy their emotional decisions with logic.
With this newfound knowledge, let us dive into each rule with a little background and some examples on how to implement them.
Picture the last time you bought a car. How did the salesman approach you? Was it something like this?
I can see you in that car already. It was made for you. Let us talk about the options and how you can own this magnificent piece of machinery with easy payments. Let us get you in this piece of art right now, and you will drive off in your dream car by the end of the day.
