Finding a picture online without paying a cent seems like an easy task. However, there are instances when you would face a major fine. Let’s see how to use stock images for free without going bankrupt.
What Do You Need Free Images For?
This might seem like a rhetorical question, but many advertising and media professionals would object to that because each and every project should be unique, they would say. And they would be right. But there are instances when you would need to find free images even while working on a unique commercial project.
Some of the most common free photo usage cases are:
As a template – you’ve come up with a concept, and you’re looking for examples that would illustrate the template of the project to your client. You’re looking for free images that would represent the idea of your future photoshoot. So the free images serve your own internal purpose.
Something went astray. Things might not always work out the way you want them to: the photos from your shoot are a little off, you’re going over the budget. Free photos with commercial use license save the day.
All the photos have already been shot. Sometimes you need the kind of pictures that have already been taken a thousand times. There’s no point in arranging a special session with professional lights and background if a simple picture of a green apple is everything you need, and that snapshot will only take up 1% of your layout.
Your personal situation matters. Some small, intimate projects, like housewarming invitations, might not be worth it to spend a lot of money creating a special image when a free one would suffice
What Is a Copyright?
Each and every image has its author and an owner.
Copyright attaches as soon as the original work is created, and applies to both published and unpublished works. As soon as you click the shutter on your camera, you’ve got copyright.
Copyright, as defined by the US Constitution, gives every author the exclusive right to use their work. This is a federal law in the US, uniform across all states, and a variety of international copyright agreements have been signed, making this protection functional essentially worldwide. This makes photo copyright laws very broadly applicable to online content creators.
So you’ve found an image on the internet, resolution and quality seem just fine, and there are no apparent watermarks or copyright signs. Don’t just assume that it’s available for your own personal or commercial use. You should check the source of an image first and contact the rights holder.
A word of warning – it is easy to track the copyrighted image posting. Many photographers are using Google Images search, uploading their photos, and tracking the websites it has been used at. So if you’re taking and using any photo off the internet, this may result in monetary damages and lawsuits.
Some people might think that cropping the watermark or erasing identifying information in Photoshop would be a good idea. Still not – many photographers are embedding their copyright info into the source code of an image.
Also, you cannot just go ahead and use photos found on social networks, you will always need to ask for permission first, otherwise, this may be qualified as copyright infringement.
Copyright Infringement – How Much Being Careless Can Cost?
With copyright infringement, you cannot claim you didn’t know what you were doing. Infringement of copyright may result in monetary damages, lawsuits, legal fees, and under some circ*mstances, even criminal charges.
However, most authors are happy to settle out of court with a nice payout. Imagine that a random, seemingly free picture of the internet could cost you more than $5,000.
Cropping the copyrighted image is another potentially costly idea – the penalty for doing so is very stiff, up to $25,000, plus attorney fees and damages.
Pro tip: never remove the watermarks from the copyrighted images. To do so, never copy the layer, set its blending mode to Darken, and apply Dust and Scratches filter.
Free pictures do exist. This does not necessarily imply they’re illegitimate or donated by a volunteering photographer. Actually, the fact that there are pictures available for free is quite rational:
Stock image resources use their free photo collections to attract more customers. After using several free photos, you might consider paying for them later.
Photographers use free photos to promote their portfolios. If the free photos appeal to potential customers, they will likely view the whole portfolio.
Sometimes, stock photo websites compensate the photographers for old, unpopular photos that have previously been for sale and transfer those pictures to the free segment.
Again, remember that free photos still have copyright. Make sure that the author declares the image free to use.
Important Rules
This is what you need to keep in mind before publishing a free photo of the web in your materials.
Stock images have different rights and limitations. You get nearly unlimited use for some and restricted for others, as established by the specific license agreement.
In most cases, you get nearly unlimited use, and can utilize the photo in virtually any application, personal and commercial, without paying anything.
Make sure you’ve read the License agreement first. Most stock photo resources comply with the Creative Commons license. There are various types of Creative Commons licenses that range from allowing any type of use with no attribution to allowing only certain uses and no changes.
Royalty-free images can come with different types of license. Read the specific terms and conditions and make sure you comply with the rules. Sometimes you will have to pay for the license itself, or, the right to use the image might be restricted.
Look for the specific license guidelines for each and every photo–even within a single website. For instance, certain images are not cleared for commercial use, but are instead created for the use of media and will be marked “editorial use only”.
Using images for your website
In case a third party has created your website, you are still responsible for ensuring that the images are licensed correctly. If no valid license applies, the liability of any infringement still falls on the end client who used the content for their website.
When royalty-free images are used, the license has no expiration date. However, when using rights-managed images, it is best to keep all licenses organized so that you can keep track of the expiration dates.
All of the images on your website must be properly licensed, regardless of the nature of the content, be it a commercial site or a personal blog.
The best way is to source your image from a licensed supplier. If you do that you should be covered against any legal dispute. Model releases and property releases are the first lines of protection concerning photos that include people and objects that are not public property.
Pro tip: If an outsourcing designer steals the photo, you will pay. If you are caught, you may use it as a lame excuse, remove the photos and just stop responding the messages.
What Stock Photo Sites Are There?
There are hundreds of free stock photos resources out there, and you will find some excellent examples below.
Large free galleries at the large paid resources
iStock New free photos are added weekly; register to get full access.
Dreamstime Has a separate free imagery section that gets updated frequently. Registration required.
Large free photo stocks (with paid extended use options)
Pixabay Free image database with no copyright restrictions on a Creative Commons license.
Pexels Collection of pictures free for personal and commercial use with no copyright restrictions on a Creative Commons license.
Unsplash A community of photographers with a handy navigation. All photos can be used free even for commercial purposes.
Free Range Stock Free high-resolution image resource. Authorizing via the login required.
Free Photos Bank A nice free photo collection, images available to download without registration. Images are broken down into categories, you can browse specific topics and search using keywords.
Public Domain Pictures Quick registration required. A paid account is needed to download the high-resolution images.
Free Digital Photos Large resource is broken down into categories. All images are free for educational, personal, or commercial use.
Free Images Large gallery with more than 35 thousand images, broken down into categories and available for thematic search. To download, authorization required.
Pickupimage A large online free stock photo collection, mainly sceneries, available for editorial and commercial use. No registration is required.
Small-scale collections
IM Free Graphics and photos out of legitimate open sources available for commercial use. Supports keyword search.
Stockvault Stock photo resource designated for designers and photographers, images available for non-commercial and personal use. No registration required.
Morguefile Photography collection available for non-commercial editorial use. Registration and attribution required.
Rgbstock Free stock photo website for photographers and editors with required one-click registration, great stock available.
Free image search engines
Compfight Flickr mage search tool. Uses Flickr API together with the search parameters.
PhotoPin Flickr based search engine for the Creative Commons licensed images.
Foter Flickr search engine with image license options
Every Stock Photo Free photos search engine that uses multiple sources and allows license type search.
Ancestry Images Free stock images for genealogists and ancestry researchers offering scans of old and antique prints and maps for family history research.
New Old Stock Vintage photos from the public archives. Free of known copyright restrictions.
Startup Stock Photos Free business stock photography collection for young creative professionals, freelancers, and startup community.
Travel Coffee Book Travel moments photo stock. Anyone can upload their own photos and use everything free of copyright restrictions.
Art projects
Little Visuals 7 high-resolution images zipped up in your inbox every 7 days. Hand-picked photos, be it industrial landscapes or peaceful sceneries.
Superfamous The Los Angeles-based studio of Dutch interaction designer Folkert Gorter. Materials are published under the Creative Commons Attribution 3.0 License, attribution required.
Jay Mantri Free hi-res stock photos from Jay Mantri. All photos are free from copyright restrictions – no attribution required.
Moveast A gallery of a Portuguese photographer decided that every photo should be used for free.
Stock Photography Services
Icons8 Photo
Besides the unique images that cannot be found elsewhere, Icons8 Photo service provides you with an option to edit the images right there. For example, you can change the background color in the picture you choose. The service allows you to download the images in limited resolutions for free, attribution is required.
So… What Do We Do Now?
Let’s sum it up. Define your purpose (personal, editorial, or commercial image use) and look for the sources offering imagery and conditions that suit you best. Always do your own research when using an image to ensure that its license allows you to do what you plan to do with the photo.
Learn more about the history of stock photography, ways to earn money with stock photos, and check the tips how to choose photos for a landing page
So, when you ask how to use a free stock photo legally for commercial use, the answer is simple. You must obtain an image that is licensed. Additionally, you must attain signed copies of the model and property release, if relevant.
Unauthorised use: If the tracing is utilised without permission from the copyright holder, it could constitute copyright infringement, unless it falls under an exception provided by copyright law.
Is screenshotting pictures illegal? No, screenshotting images is not illegal. However, how you use that screenshot could be illegal. If you use, publish, or share copyrighted images without the rights or licenses to that content, you're infringing on the owner's copyright and could face legal repercussions.
How much do stock photos cost. Royalty-free stock photos cost from $0.20 to $20 per image, depending on the purchase method and stock photo site. Premium royalty-free photos go for $30 to $500 and up, while extended royalty-free licenses cost $50 to $150 per image.
Using content without permission constitutes copyright infringement and can lead to lawsuits and fines. It also robs artists and creators of fair compensation.
Image theft is deliberately tolerated and dismissed as a trivial offense in some cases. But far from it, the legal situation is quite clear. Using other people's photographs (and other works) without the copyright holder's permission is a clear violation of copyright.
Original artwork is protected by copyright, and there are a number of ways to address misuse or theft of original artwork, according to Elizabeth Schilken, an attorney specializing in trademark and copyright law.
Steps to take if someone steals your photos. It's important to note if someone steals your photos, the copyright owner is technically the victim of theft. So you'll have an easier time fighting the infringement if you can collaborate with your photographer on the case and let them know your plan.
If in doubt you should ask permission from the copyright holder. Where you are permitted to copy an image, you always need to reference the source, for example the website where the image is used. You also need to reference the copyright owner in order to avoid plagiarism and the related potential penalties.
Introduction: My name is Edwin Metz, I am a fair, energetic, helpful, brave, outstanding, nice, helpful person who loves writing and wants to share my knowledge and understanding with you.
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