Open vs. limited edition prints
Why sell prints instead of digital photos?
How to sell photography prints online in nine steps
What to consider before selling photography prints online
Before you start selling photography prints online, you must take into account three crucial aspects in order to set your focus and boost your revenue potential:
1. Your niche based on your photography type
While being versatile is commendable, specializing in a certain niche, such as portrait, street, landscape, architectural, travel, or aerial photography, can enhance your professional appeal and cultivate coherence for your website.
You can also explore cross-niche opportunities and diversify your portfolio. For instance, combining landscape or street photography with travel photography can help create a coherent and diverse portfolio.
2. Open-edition prints vs. limited-edition prints
It is often presumed that selling unlimited prints maximizes sales. That may be true, but it also compromises the exclusivity factor. Although it can be a good practice for emerging photographers, making prints exclusive over time will increase their value. In fact, restricting the number of prints not only enhances their value but also generates a sense of rarity, which your buyers will appreciate. As your brand grows with time, consider making select prints ‘limited edition’ to make more money out of fewer exclusive prints.
3. Printed product selection
You don't just have to rely on selling prints of your photos. A variety of products exist that you can use to showcase your prints. These include posters, framed canvases, home decor items like wall art, apparel like t-shirts and hoodies, accessories like phone cases and mouse pads, and home & living products like mugs and blankets.
Whether you want to showcase your photo prints as traditional prints or have them printed on apparel and accessories, it is up to you. Regardless of your choice, make sure to align it with your brand identity and target audience.
Pro tip: Strike a balance between offering exclusive prints and standard prints to create a curated selection of products, and it will surely position your brand for success in the competitive world of photography prints.
