How to Sell Journals on Etsy With Print on Demand (2024) (2024)

Have you crafted beautiful, eye-catching journals and notebooks that you’re itching to share with the world?

Etsy could be the perfect platform to turn your passion into profit. But with so many talented creators, learning to sell journals on Etsy might seem daunting.

This guide will make it easy by walking you through each step, from setting up your shop to creating product listings that convert. Let’s explore the magic of Print on Demand (POD), where you can offer stunning journals without the burden of managing inventory.

POD is a game-changer for aspiring Etsy sellers. The business model lets you sell products without keeping them in stock, so you’ll be the product designer and middle-person between final customers and Print Providers.

The process is easy:

1. Create your Etsy store.
2. Find a trusted POD partner and integrate with Etsy.
3. Design and publish your journals.
4. Customers purchase your products from Etsy.
5. Etsy automatically sends the order to your POD partner, who applies your designs to the chosen journal and completes the fulfillment process – this includes shipping.
6. Enjoy your profits. As your POD partner does the hard work, the supplier’s costs are taken from the purchase amount, leaving you to profit from the rest.

Printify is the trusted POD partner you need. Here’s why:

• Wide range of journal options. Explore our Catalog’s Journals and Notebooks section and choose from various sizes, paper types, and binding styles.
• Easy-to-use design tool. Our Product Creator is beginner-friendly and packed with awesome features. Simply apply your designs to different journals and choose your favorites by viewing realistic mockups.
• Competitive pricing and high-quality printing. Rest assured that your customers will receive beautifully crafted journals.

A niche is a narrowed market segment within a wide category. Focusing on a niche allows you to cater to a specific audience with targeted designs and marketing strategies.

Why is this important?

• Targeted designs. Understanding your niche’s preferences allows you to create journals that resonate with them. For example, try gratitude journals for self-improvement enthusiasts or bullet journals for organization geeks.
• Standing out. In a crowded marketplace, a well-defined niche helps your journals stand out and attract a loyal following.

Here are some notebook niche examples:

• Travel journals.
• Food and recipe journals.
• Art sketchbooks.
• Journals for daily thoughts.
• Scrapbooks.
• Gratitude and mindfulness journals.
• Notebooks with religious quotes and verses.
• Bullet journals and planners – which can also be paired with digital planners.

Crafting sought-after journals requires understanding your target audience and creating designs that appeal to their preferences.

Here are some brainstorming tips:

• Identify your potential customers. What are the interests and pain points of your target customers? Design journals to cater to those specific needs.
• Explore trends. Look at popular journals and handmade notebooks on Etsy and social media to understand current design preferences.
• Brainstorm visually. Create mood boards and sketches to solidify your ideas.

If you already use Adobe Creative Cloud and paid tools, you can create stunning personalized covers out of pre-made graphic elements and premium images. You can also create high-quality designs without breaking the bank.

• Free resources and design programs include: Canva, GIMP, Printify’s Product Creator.
• Paid options: Adobe Photoshop, Illustrator.

Making journals with Printify is effortless, thanks to our beginner-friendly Product Creator design tool. Packed with features, here’s what makes it stand out:

• Intuitive text editor. Easily add custom text, titles, and quotes to your covers with a wide selection of fonts, languages, and emojis.
  
• AI-powered design tool. Experiment with different layouts and design elements using the AI Image Generator.
  
• Mockup tool. Preview your design on different journals before publishing your product.

If you’re new to Etsy, creating a seller account is the first step.

Here’s a quick guide:

• Sign up. Create an Etsy account with your email or existing login, and don’t forget to verify your email address.
• Start selling. Find the Sell on Etsy option in the top right corner – click on it to create a store. Agree to Etsy’s terms, choose why you’re selling, and select any learning topics that interest you.

• Confirm location. Select your shop’s language, country, and currency.
• Pick the perfect name. Choose a clear, catchy shop name between four and 20 characters. Make sure it reflects your products and includes keywords.
  Check its availability online, in case you decide to purchase a domain later. Also, look into trademarking it.
• Add your products. Create a mockup listing now and fill in the detailed descriptions later, or come back to this step when you’re ready.
• Set up shipping options. Select either fixed or calculated shipping costs – this step is mostly automated when you integrate with Printify. Consider offering upgrades and free shipping to attract customers.

• Adjust payment and billing options. Add a bank account, connect Etsy Payments, choose a payment method for your sales, verify your ID, and enable two-factor authentication to ensure a secure experience.
• Review your shop settings. Customize the look (optional), and launch your store.
• Integrate with Printify. Streamline the product design, listing creation, and fulfillment process.

Encourage customers to purchase with competitive pricing while also ensuring profitability. Consider these factors when setting your price:

• Production costs. Factor in the costs associated with printing and shipping.
• Market research. Analyze the prices of similar journals on Etsy.
• Profit margin. Determine a healthy profit margin to remain competitive and ensure long-term sustainability.
• Additional expenses. Like advertising and fees.

Note: Get more expert tips for selling on Etsy on our blog.

Once you’ve crafted beautiful journals and established your Etsy store, it’s time to spread the word and attract potential customers. Let’s look at how to effectively market your journals.

• Use optimized product descriptions:
  • Highlight unique features. Focus on what sets your journals apart. Do they have unique layouts, premium paper quality, or inspirational quotes?
  • Target your audience. Use keywords relevant to your niche and target audience. Research popular search terms on Etsy using their search bar and tools like eRank.
  • Benefit-driven language. Don’t just describe the features – explain how your journals will benefit the user. Will they inspire creativity, boost productivity, or spark gratitude?
  • Clear and concise text. Keep your descriptions informative and easy to read. Use bullet points and strong verbs to grab attention.
  • High-quality images. Showcase your journals with professional-quality graphics that capture their beauty and functionality. Use simple backgrounds and different angles to showcase details.
• Promoting on Etsy:
  • SEO. Integrate relevant keywords throughout your shop title, bio, and individual product listings. Utilize Etsy’s listing tools to optimize your titles, tags, and categories and make them visible in search engines.
  • Email marketing. Build an email list of potential customers interested in your journals. Offer exclusive discounts, sneak peeks at new designs, and personalized recommendations through email marketing campaigns.

Email marketing tools like Mailchimp can be a game changer.

• Etsy Ads. Consider running targeted Etsy Ads to reach a wider audience. Define your target demographics and interests to ensure your ads appear for those actively searching for notebooks in your niche.
• Etsy Teams and social media. Join relevant Etsy Teams and participate in conversations. Promote your journals on social media platforms like Instagram, Pinterest, and Facebook.
  Create high-quality content and visually appealing posts that showcase your journals in use and highlight their benefits.
• Collaborations. Partner with influencers or bloggers who resonate with your potential buyers. Offer them a complimentary journal in exchange for a review or social media promotion. This can leverage their established audience to reach new customers.

Strategic use of discounts and promotions can attract new customers and increase customer loyalty.

Here are some ideas:

• New customer discount. Provide a discount code to encourage first-time customers to make their initial purchase.
• Seasonal sales. Run special promotions during holidays or back-to-school season to capitalize on peak shopping months.
• Bulk order discounts. Offer reduced prices for customers purchasing multiple journals.
• Flash sales or free shipping promotions. Create a sense of urgency and excitement with limited-time offers, attracting bargain hunters and boosting short-term sales.

A smooth and efficient order fulfillment process is crucial for customer satisfaction.

• Order fulfillment with Printify. Once a customer purchases your journal on Etsy, our Print Partners take care of printing, packaging, and shipping directly to your customer.
• Order approval types. Printify offers different order approval types. Automatic approves orders by default, while Manual allows you to review each order before it goes into production, offering more control over customization.
• Order routing. Printify automatically routes orders to the nearest production facility, ensuring faster delivery times for your customers.
• Shipping methods. Offer various shipping options through Etsy, such as standard, expedited, or international shipping. Ensure you’ve published clear communication about shipping costs and estimated delivery times.

Printify offers two special shipping options:

• Economy Shipping takes 4-8 business days within the United States, starting from $3.99.
• Printify Express Delivery takes 2-3 business days within the US.

Experiment with both and find the sweet spot for your niche.

Excellent customer service builds trust and encourages repeat business. Follow these tips to ensure customer satisfaction:

• Fast response times. Reply to customer inquiries promptly and professionally, ideally within 24 hours.
• Address concerns. Actively listen to customer feedback and address issues with empathy. Offer solutions and replacements if necessary.
• Positive reviews. Encourage satisfied customers to leave positive reviews on your Etsy store. This will help build trust and attract new customers.

Feedback is gold:

• Solicit feedback. Actively request feedback from customers through surveys or follow-up emails. Ask about their experience with your journals and identify areas for improvement.
• Product improvement. Use customer feedback to refine your designs, material choices, or even explore new product lines based on customer needs and preferences.

As your business grows, consider these strategies to maintain momentum and increase your shop’s performance:

• Expanding your product line. Add new journal designs to cater to a broader audience. You could offer themed designs for specific occasions or hobbies.
• Complementary products. Expand your product offerings with complementary items like stickers, bookmarks, or pen holders, and enhance the customer experience with bundle purchases.
• Sell printables and digital products. A digital download may also boost your reach. For example, consider selling high-quality images, like photography snaps, as printables.

• Explore new platforms. Consider selling on additional platforms like your own website or social media marketplaces. This can diversify your customer base and reach a wider audience.

You’re now ready to turn your passion for journals into a thriving Etsy business.

By implementing these key strategies – from leveraging POD and Printify tools to catering to niche markets, crafting SEO-rich descriptions, and extending your reach beyond Etsy – you’ll be well on your way to journal sales success.

Remember, prioritize exceptional customer service and embrace growth to solidify your brand and cultivate a loyal customer base. Happy selling!