How to negotiate a real estate commission when selling your house (2024)

Selling your home is a large transaction that can involve a lot of negotiation. That doesn't only include talking the price and other terms with a potential buyer — you can also negotiate with your real estate agent.

If you're successful, you can close the deal with more money in your pocket. And considering home prices, the amount can be significant. Below, CNBC Select offers tips on how and when you can negotiate with your real estate agent.

What you need to know about real estate commissions

  • How does the real estate commission work?
  • Are real estate commissions negotiable?
  • How to negotiate with a real estate agent
  • Bottom line

How does the real estate commission work?

A real estate commission is a fee the home seller pays at closing to the buyer's and seller's agents. The typical commission rate is 5% to 6% and it's split evenly between the two agents (and the companies they work for). The seller pays out the money when the deal closes. Since it can be a considerable sum, sellers usually include the percentage they'll lose to the commission in the asking price. According to Julee Felsman, branch manager and SVP of mortgage lending at online marketplace Guaranteed Rate, even appraisers are required to consider seller's concessions when determining property values — and that includes agents' commissions.

"Ultimately, I think we can all agree that the only person bringing money to the table on the closing of a home purchase is in fact the buyer," she says. "The buyer is, has been and always will be paying for everything."

How real estate commissions work may soon change

A federal jury in Kansas City, Missouri, ruled in October 2023 that the National Association of Realtors (NAR) and other real estate organizations conspired to artificially . The results of this case might change the rates home sellers pay real estate agents.

In rare situations, such as with a bank-owned property, a listing will indicate that only a portion of the buyer's agent commission will be covered by the seller. However, even in these scenarios, the buyer's agent often opts out of additional payment from their client.

Are real estate commissions negotiable?

The property's price isn't the only negotiable thing in a real estate transaction. As a seller, you may be able to negotiate your agent's commission as well. However, not many people exercise this opportunity. According to the 2023 data from the NAR, only 22% of sellers brought up the topic of commission fees, and the real estate agent was willing to negotiate. Another 5% also initiated the discussion, but the agent wasn't able or willing to negotiate their rates.

"[Negotiation] doesn't happen that often," says Aja McClanahan, a licensed realtor in Florida. "Seems like the consumer isn't always aware of their ability to negotiate their commissions and some of the fees."

Indeed, 15% of recent home sellers didn't know commission rates could be negotiated. That said, if you do want to bring up the topic, it's best to do so as you're interviewing prospective agents. Learn about their marketing tactics, level of experience in your local market and what they can bring to the table. This way, you'll know what you'll be paying for — and you can begin the negotiation process.

How to negotiate with a real estate agent

You're aware of what a real estate agent is offering you. But to successfully bring their rates down, you need to have something to offer as well.

Here are some examples of what that might be:

Multiple properties

According to McClanahan, "volume helps" — meaning if you can help the agent close on more than one property, they may be willing to bring down their rate.

For example, if you're selling a home and buying another one, you can use the same agent for both transactions and negotiate their rates. Note that not all agents work as both a listing and buyer's agent, so make sure you ask before assuming they do.

The more properties are involved, the better. For instance, this tactic can work for sellers "if they have a deal where they're like, 'Hey, can you help me buy a home for myself and my son?'" McClanahan says. "[Or] maybe they can bring a referral." The same applies if you have multiple listing opportunities as a real estate investor.

High-value properties

Even if you only have one property to offer, you can still make the case to lower the commission. Specifically, the listing agent may be open to negotiation if your home is in a sought-after area or highly valued. For example, it could help if you're listing a house priced at $2 million or more, "because the commission will be so high, you will have a lot of wiggle room," McClanahan explains.

Willingness to work with a newer agent

Even if you can't help your agent close multiple deals, there's still a chance they will be willing to negotiate with you. This will more likely be the case if you're working with a less established agent. A popular professional who's been in the industry for many years might have a long list of home sellers they're helping. A less experienced agent, on the other hand, might be working to increase their client volume and jump at the opportunity to close more transactions — even at a lower commission rate.

Finally, remember that commission isn't the only thing you can negotiate. Real estate agents may also charge transaction fees.

"A lot of agents charge those," McChalanah says, "Sometimes, buyers and sellers are not necessarily aware of that. So it's a good idea to ask your realtor."

Transaction fees are administrative costs associated with closing a sale and can total a few hundred dollars. You can always try to ask about lowering or even waiving these fees if negotiating the commission doesn't prove fruitful.

Subscribe to the CNBC Select Newsletter!

Money matters —so make the most of it. Get expert tips, strategies, news and everything else you need to maximize your money, right to your inbox.Sign up here.

Bottom line

A home sale is a large transaction. Even though your agent's commission is a small part of it, it can amount to tens of thousands of dollars. Luckily, you can always try to negotiate. Remember that even if you aren't selling a high-value property or can't help the agent close on multiple properties, it never hurts to ask. The only time it's guaranteed you'll fail at negotiation is when you don't start it.

Meet our experts

At CNBC Select, we work with experts who have specialized knowledge and authority based on relevant training and/or experience. For this story, we interviewed Julee Felsman, branch manager and SVP of mortgage lending at Guaranteed Rate. Felsman has been in the industry for over 25 years, helping homebuyers navigate the mortgage process. We also spoke with Aja McClanahan, a realtor with Real Broker LLC in the state of Florida. She has also been active in real estate as an investor since 2009 and STR operator since 2017.

Why trust CNBC Select?

At CNBC Select, our mission is to provide our readers with high-quality service journalism and comprehensive consumer advice so they can make informed decisions with their money. Every mortgage guide is based on rigorous reporting by our team of expert writers and editors with extensive knowledge of mortgage products. While CNBC Select earns a commission from affiliate partners on many offers and links, we create all our content without input from our commercial team or any outside third parties, and we pride ourselves on our journalistic standards and ethics.

Catch up on CNBC Select's in-depth coverage ofcredit cards,bankingandmoney, and follow us onTikTok,Facebook,InstagramandTwitterto stay up to date.

Read more

This is how much it could cost to buy a house by 2030 — and tips on how to start saving now

Buying a fixer-upper house: how much money should you sink into it?

How to avoid being 'house-rich, cash-poor' by selecting the right mortgage for your budget

5 of the best mortgage lenders to consider if you're buying a home in January 2024

Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party.

How to negotiate a real estate commission when selling your house (2024)

FAQs

How to negotiate a real estate commission when selling your house? ›

Most traditional agents charge listing fees between 2.5–3%. The best low-commission real estate brokers offer the same service and support for as little as 1.5%.

How to negotiate real estate agent commissions? ›

6 pro tips for negotiating realtor commission
  1. Interview several real estate agents.
  2. Be the first to bring up commission rates.
  3. Lowball your initial commission rate ask.
  4. Recognize your agent's wins.
  5. Rely on real estate data to make your case.
  6. Practice your commission pitch.
Feb 21, 2023

What is the lowest commission a realtor will take? ›

Most traditional agents charge listing fees between 2.5–3%. The best low-commission real estate brokers offer the same service and support for as little as 1.5%.

How to negotiate house price in seller's market? ›

They can advise you on the first offer to start negotiations. The general wisdom is to offer between 5 to 10 percent below asking. “If a house has been sitting on the market for weeks or months, it gets a stink. At that point, your lower-than-asking-price offer will feel like a victory for them,” Greene says.

Can broker fees be negotiated? ›

"By law, real estate brokerage fees are negotiable," says Rick Smith, director of the California Association of Realtors. "This is part of what real estate brokers do for a living, negotiating. If you're good at what you do, you should be able to explain why you're worth what you charge."

How do you negotiate with an estate agent? ›

When you are discussing fees, be firm, be open to discussion, and be polite. Ask your estate agent exactly what you get for those fees and stand your ground if you think the fees are too high. It's worth thinking about it like this – the fee structure is there as a first point for discussion.

How do you negotiate a real estate contract? ›

Real Estate Negotiation Tactics
  1. Show Your Cards Second. ...
  2. Use Inclusions. ...
  3. Connect Personally Through Letter Writing. ...
  4. Use Affirming Language. ...
  5. Facial Expressions and Body Language Will Set the Tone. ...
  6. Start Close to the Market Value. ...
  7. Research Everything. ...
  8. Control Emotions and Stay Positive.

Who sets the amount or rate of real estate commissions? ›

Final Thoughts on a Real Estate Commission Works

Agents set their own hours, work at their own pace, and ultimately control their own commission rates. An agent gains will experience and be more successful over time, thus allowing them to negotiate lower brokerage fees and higher commission rates.

What is the new law for real estate commissions in California? ›

If you are a seller, your agent can no longer make an offer of compensation to buyer brokers on the MLS. Buyers will need to directly negotiate their own representative's compensation and sign an agreement before working with an agent detailing how much their broker will be paid.

Who pays closing costs in California? ›

Buyers usually pay for the closing costs out of their own pockets, while sellers can simply take the costs from their sale proceeds. California homebuyers should generally set aside 1% of the total purchase price to prepare for closing costs.

How to ask for a lower price politely? ›

Top eight phrases to use when negotiating a lower price
  1. All I have in my budget is X.
  2. What would your cash price be?
  3. How far can you come down in price to meet me?
  4. What? or Wow.
  5. Is that the best you can do?
  6. Ill give you X if we can close the deal now.
  7. Ill agree to this price if you.
  8. Your competitor offers.
Jun 15, 2022

How to negotiate price as a seller? ›

How to Negotiate Price as a Seller: Examples to Help you Make More Profit
  1. Seek out the key decision-makers.
  2. Be Confident.
  3. Offer a single discount option.
  4. Know when to stop.
  5. Make your product's value clear.
  6. Allow prospects make the first offer.
May 18, 2022

How much lower can you negotiate a house price? ›

How much can I negotiate on a new house? In a buyer's market, it can be acceptable to offer up to 20% under a seller's asking price, assuming the home in question requires hefty repairs. Otherwise, you're better off negotiating 1% – 10% below the asking price.

How to negotiate commission? ›

8 tips for successfully pitching higher commission rates
  1. Lean into the negotiation process. ...
  2. Create a clear case. ...
  3. Focus on value for brands. ...
  4. Present the big picture. ...
  5. Play to the brand's strengths. ...
  6. Keep performance incentives in your back pocket. ...
  7. Continue refining your message. ...
  8. Remember that you have leverage.

Can closing costs be negotiated? ›

At this point, you may be wondering: Are closing costs negotiable when refinancing or buying a home? The short answer is yes. Whether you're buying a home or refinancing your mortgage, you may be able to negotiate closing costs. A home buyer can negotiate with a seller and have them cover a portion of these fees.

What is a good broker fee? ›

Not so long ago, it was not uncommon for a full-service broker to charge upward of $100 per trade for orders placed with a human broker. The standard commission for full-service brokers today is between 1% to 2% of a client's managed assets.

How do you negotiate a commission job? ›

Top 6 Ways to Negotiate Commission Rates and Be Successful
  1. Always do your Research. ...
  2. Set Clear Goals and Expectations. ...
  3. Showcase your Value Proposition. ...
  4. Use the Power of Persuasion. ...
  5. Be Flexible and Creative. ...
  6. Prepare for Objections.

Can you negotiate a counter offer real estate? ›

The buyer and seller can work through negotiations until reaching an agreement, but it becomes legally binding when they sign the offer. You should review the following factors before you accept a seller's counteroffer: Contingencies, which refer to requirements that must be met for the sale to go through.

Can you negotiate a real estate commission in Florida? ›

First of all, buyers and sellers can negotiate the commission paid to their brokers and agents at any time. When representing a buyer, you should consider using a buyer agency agreement that sets forth the services you will provide and establishes what compensation your client will be responsible for paying.

Can agents negotiate contracts? ›

Negotiating contracts is an art that demands a blend of soft skills and business acumen. As an agent, your role is pivotal to create win-win scenarios for your artists and their bookers. You shape careers and mold dreams, but you also navigate the minefield of contractual agreements.

Top Articles
Zen Mindset
Limitation of Liability Sample Clauses: 182k Samples | Law Insider
Skylar Vox Bra Size
Design215 Word Pattern Finder
Goodbye Horses: The Many Lives of Q Lazzarus
Craigslist In South Carolina - Craigslist Near You
Displays settings on Mac
Overzicht reviews voor 2Cheap.nl
Lesson 1 Homework 5.5 Answer Key
B67 Bus Time
Progressbook Brunswick
Globe Position Fault Litter Robot
The Weather Channel Facebook
Regal Stone Pokemon Gaia
More Apt To Complain Crossword
Oc Craiglsit
Craigslist Deming
Dr Manish Patel Mooresville Nc
Immortal Ink Waxahachie
Spectrum Field Tech Salary
Www Craigslist Milwaukee Wi
How to Create Your Very Own Crossword Puzzle
Acts 16 Nkjv
Qhc Learning
Bjerrum difference plots - Big Chemical Encyclopedia
Japanese Mushrooms: 10 Popular Varieties and Simple Recipes - Japan Travel Guide MATCHA
About My Father Showtimes Near Copper Creek 9
Ihub Fnma Message Board
Directions To Nearest T Mobile Store
Shoe Station Store Locator
Times Narcos Lied To You About What Really Happened - Grunge
Restored Republic
Little Einsteins Transcript
Que Si Que Si Que No Que No Lyrics
UPS Drop Off Location Finder
Play 1v1 LOL 66 EZ → UNBLOCKED on 66games.io
Where Can I Cash A Huntington National Bank Check
Wbli Playlist
Reading Craigslist Pa
Facebook Marketplace Marrero La
Aliciabibs
Pitchfork's Top 200 of the 2010s: 50-1 (clips)
Culver's of Whitewater, WI - W Main St
Vocabulary Workshop Level B Unit 13 Choosing The Right Word
Husker Football
Craigs List Hartford
Sig Mlok Bayonet Mount
Unblocked Games - Gun Mayhem
Swsnj Warehousing Inc
Das schönste Comeback des Jahres: Warum die Vengaboys nie wieder gehen dürfen
Solving Quadratics All Methods Worksheet Answers
Latest Posts
Article information

Author: Carlyn Walter

Last Updated:

Views: 6196

Rating: 5 / 5 (70 voted)

Reviews: 93% of readers found this page helpful

Author information

Name: Carlyn Walter

Birthday: 1996-01-03

Address: Suite 452 40815 Denyse Extensions, Sengermouth, OR 42374

Phone: +8501809515404

Job: Manufacturing Technician

Hobby: Table tennis, Archery, Vacation, Metal detecting, Yo-yoing, Crocheting, Creative writing

Introduction: My name is Carlyn Walter, I am a lively, glamorous, healthy, clean, powerful, calm, combative person who loves writing and wants to share my knowledge and understanding with you.