How to Make Money With a Podcast. 3 Ways to Monetize! (2024)

How to Make Money With a Podcast. 3 Ways to Monetize! (1)

Hey Friend!

Have you been wondering how to make money with a podcast? What does it mean to monetize your podcast? How do you even begin? Are there certain ways to monetize that are better than others? Do enough people listen to your show for monetization to make sense? Monetizing your podcast is easier than you think.

3 Ways for You to Make Money With Your Podcast!

I have three favorite ways I’ll cover in this post to show you how to make money with a podcast, even if you have no audience, a small audience, and you don’t have that many downloads. No matter where you are on your podcasting journey, this can work for you!

What is monetizing your podcast?

Monetizing your podcast simply means that you can market through your podcast. You have complete control over your marketing and it should feel authentic and organic for you. You don’t want to feel as though you are forcing your product or service on someone who isn’t actually shopping for it. That is why social media is not part of these monetizing strategies. You don’t need to market on social media if you don’t want to.

I want the leads to come to you! I want them to go straight to your checkout page from the podcast because they want what you have to offer. That is simple sales and that is possible for you.

How do you sell through your podcast episodes? It all comes down to what you are marketing.

How to Make Money With a Podcast. 3 Ways to Monetize! (2)

Top 3 ways to make money with your podcast

1. Coach

  • This is the number one way to monetize if you are under 250 superfans.
  • If you are looking to start coaching, I have an episode walking you through how to start a coaching business. This is also taught extensively inside of the Podcast To Profit Mastermind program.

You can call it whatever you want, mentoring, strategy sessions, or teaching. Whatever you call it, coaching is you sitting down on a virtual Zoom call with one of your listeners helping them through a problem.

While your audience and download numbers are low, you still have the bandwidth to exchange time for money, and working with clients is going to be the most incredible breakthrough you have ever had on what your avatar actually needs.

Think strategically about how you get in front of someone to help them through the problem they have. Once you have proven your solution with five to ten people, you then have what you need to go to the next step in monetization.

2. E-Course

  • These are 100% passive-income sales!
  • They are recorded so your followers can take them on their own time.
  • Courses are more affordable than sitting down with you one on one.
  • This allows you to teach 1:many without taking more of your time.
  • It is easy and evergreen.

Having a virtual course comes from having a framework that you teach that gives them a breakthrough or result. There are many things I teach inside Podcast To Profit surrounding the strategy of how to build a course so that people are successful.

Your ticket to success is to have only one specific course that solves their problem. When the e-course helps your business pass multi-six figures then you can look at the third way to monetize.

3. Live Program

  • A live program takes your students from the virtual courses and moves them into an advanced coaching experience with you.
  • It is more immersive than your course as you are spending focused time with your students.
  • Do not create this until you have at least a six-figure business from your course.
  • Don’t saturate your audience and confuse everyone.
  • This is a 2-5 year business plan.
  • I go through how to create a successful live program inside Podcast To Profit which is the model we run as well.

Instead of throwing spaghetti at the wall as I did in the beginning, just start with coaching. You can take these three steps to monetize your podcast and see amazing transformation no matter the stage you are in with your podcast. If you want more help to monetize faster than you imagined possible, head over to Podcast To Profit and sign up to take these three steps even further.

If haven’t started your podcast yet, but you think you might be ready, you absolutely must register for my FREE Podcast for Growth Workshop! It’s a small investment of your time to see if podcasting is the next right step to take your business to the next level. More impact for the glory of God! Get signed up right now!

I pray this blesses you!

Xo,

Stef

P.S. Listen to podcast episode 467 for the full training on How to Make Money With a Podcast. 3 Ways to Monetize! so you can find true success in the kingdom of God!

APPLE PODCAST | SPOTIFY | GOOGLE PODCAST

RELATED EPISODES:

Know Exactly How Many Sales to Expect Every Month

5 Reasons Social Media Marketing is Dead + What to Do Instead!

How I Built a Six-Figure Coaching Business as an Introvert with ZERO Coaching Certifications and ZERO Experience

Simple Sales Strategy! Make Sales the Easy Way

Are you ready to build a profitable online business in less than two hours a week, using podcasting?

How to Make Money With a Podcast. 3 Ways to Monetize! (5)
How to Make Money With a Podcast. 3 Ways to Monetize! (6)
How to Make Money With a Podcast. 3 Ways to Monetize! (7)
How to Make Money With a Podcast. 3 Ways to Monetize! (2024)

FAQs

How to Make Money With a Podcast. 3 Ways to Monetize!? ›

On average, a podcast can generate anywhere from $50 to $1000 monthly, depending on audience reach and downloads. For each well-established episode with around 1,000 downloads, expect earnings of up to $15/episode from affiliate sales. As your podcast and audience grow, this figure can rise to $1000 per episode.

How much does a podcast with 1,000 listeners make? ›

On average, a podcast can generate anywhere from $50 to $1000 monthly, depending on audience reach and downloads. For each well-established episode with around 1,000 downloads, expect earnings of up to $15/episode from affiliate sales. As your podcast and audience grow, this figure can rise to $1000 per episode.

Which podcast platform is best for monetization? ›

Best Podcast Platform for Monetization

If you're a podcaster looking to do these while monetizing your content, there's no better platform than Podbean. In their Ads Marketplace, you gain access to all sorts of advertisers.

How do podcast owners get paid? ›

Direct podcast monetization is when the show is the thing you're selling. You can profit from creating original content, repurposing it, and granting exclusive access to paying members. On the other side is indirect podcast monetization. This is when you use your podcast as a tool to sell other things.

How many views do you need to monetize a podcast? ›

How many listeners does a podcast need to make money? There isn't any one answer to this question – it depends entirely on your niche, how you're monetizing and how engaged the listeners are. You don't need thousands of listeners, 100 engaged listeners are worth more than 2000 casual ones.

How popular does a podcast have to be to make money? ›

How Many Listeners Do You Need to Make Money on a Podcast? There's no specific number of listeners you need to generate revenue from your podcast. Technically, you could start earning money with just a single listener if they send a donation, purchase premium content, or buy a piece of merchandise.

How do I get my podcast funded? ›

Crowdfunding websites like Kickstarter and Indiegogo make raising funds for your podcast easy. Alternatively, Patreon allows fans to support your creative work with exclusive content and benefits through one-time donations or membership.

Is podcast passive income? ›

Successful podcasters focus on building multiple income streams and put a lot of emphasis on passive income.

How much money can you make a podcast? ›

How much do podcasters make per episode? Typically, a podcaster with around 10,000 downloads per episode can expect to earn somewhere between $500 to $900. Very successful podcasts can earn much more, reaching up to $30 million in annual income.

Does Spotify pay for podcasts? ›

Is It Possible to Make Money from a Podcast on Spotify? Absolutely! Podcasting has evolved into a lucrative avenue for creators. While Spotify doesn't directly pay podcasters for their content, the potential for income lies in building a dedicated audience and attracting advertisers and sponsors.

How do you get copyright for a podcast? ›

Once it's recorded, it's fixed in a tangible means of expression. To sum all that up, once your original podcast is recorded, your podcast officially has U.S. Copyright protection. There are no formal requirements to obtain copyright protection.

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