How to Go Viral on Tiktok: A Step-by-Step Guide - scandiweb (2024)

This comprehensive guide reveals the secrets of creating viral TikTok content. From leveraging the latest trends to building active communities around your content, we’ll show you how to maximize your TikTok presence and increase your chances of going viral. Let’s get the fun going!

How to make a viral TikTok?

1. Keep up with the latest trends
   • Hop on trending sounds and music
   • Use trending and relevant hashtags
2. Post consistently and regularly
   • Post at the right time
   • Maintain a consistent posting schedule
3. Interact with your followers
   • Respond to comments with video replies
   • Engage with other users’ posts
4. Start with a hook and keep it short
   • Grab attention in the first 2-3 seconds
   • Keep videos between 21 and 34 seconds long
5. Cross-promote your TikTok content on other platforms
   • Share on Instagram, Facebook, and YouTube
   • Repurpose TikTok videos for other marketing channels

1. Keep up with the latest trends

TikTok is the world’s leading destination for short-form video, best known for its creative use of music and popular audio clips while keeping it all short. Incorporating these trendy sounds into your content can greatly enhance viewer engagement and favor the algorithm. Timing is everything on TikTok!

Consider music on TikTok similar to hashtags. The audio you use plays a significant role in your content’s discoverability. Jumping on trending audio can be highly effective—it’s catchy, sets viewer expectations, and might lead other users to discover your video via the app’s search function.

Likewise, hashtags significantly boost the visibility of your content. Including three to five trend or challenge-relevant hashtags per post increases the chances of discovery while still allowing room for a descriptive caption.

However, not every trend will be suitable for every business. It’s important to master the art of adapting trends to your specific niche. The trends you choose must be relatable to your industry and target audience. Focus on creating relatable and shareable content to enhance the likelihood of your content going viral. Shareable content resonates with your audience, encouraging them to comment, tag friends, and share with others. This interaction increases your reach and helps build a community around your brand.

2. Post consistently and regularly

TikTok is a playground for experimentation—publishing the same video with different audios can lead to surprisingly different results. We encourage you to try out various types of content. Not only does this keep things fresh, but it also helps you maintain a consistent posting schedule.

Timing is everything when it comes to engagement. Posting when your audience is most active can make a big difference. Check out the ‘Follower Activity’ report under Creator Center → Analytics → Follower tab to see when your followers are online. This report shows the peak activity times from the past week.

The first few hours after posting are crucial for engagement. When your video gets quick interaction, it signals the algorithm that it’s popular, prompting it to share your content with even more viewers.

3. Interact with your followers

Next time you get a question in your comments, try filming your response instead of just typing it out. TikTok loves video replies, and this gives you a chance to create even more content.

TikTok is all about building communities around shared content. Features like the comment section, duet, and stitch let you communicate and collaborate with people worldwide, including other content creators.

By embracing these features, you can grow a larger community around your content and inspire others to share your videos with their followers.

4. Hook your audience

To go viral on TikTok, make sure your video is engaging from the start. The first 2-3 seconds are crucial for grabbing attention and keeping viewers watching until the end. In TikTok’s fast-paced environment, it’s essential to captivate your audience immediately with an interesting hook.

The longer a viewer spends on your video, the better it will perform. While videos can be up to ten minutes long, the ideal length for TikTok videos in 2024 is between 21 and 34 seconds.

5. Cross-promote your TikTok content on other platforms

Cross-promotion of TikTok content on other social media platforms can be a game-changer. Sharing your TikTok videos on Instagram, Facebook, and YouTube helps you reach a wider audience and boosts your online presence.

Repurposing TikTok content for different formats is a smart move. Integrating TikTok videos into marketing campaigns—whether on your website, in email marketing, or as banner ads—showcases your brand creatively and enhances engagement. Focusing on cross-promotion can also grow your TikTok followers. Plus, featuring the TikTok logo on shared content lets your audience know you’re active on TikTok.

Cross-promotion not only increases customer reach and engagement but is also cost-effective. It helps you tap into new audiences, raise brand awareness, boost content visibility, and grow your follower base.

Wrapping up

Creating a viral TikTok video requires understanding trends, consistent posting, interacting with followers, making short and engaging content, and cross-promoting on other platforms.

Now, it’s your turn to implement these strategies and make your content go viral on TikTok!

Also read:
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