How to Gather Email Addresses for Free (2024)

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Step 1: Create an Effective Subscription Form

The purpose of any subscription form is to collect the email addresses of your site visitors. Think over the value you can offer in exchange for the contacts as users consider a newsletter to be one of those pushy methods of promotion. So, be ready to state a clear reason why your website is worth subscription. Avoid writing, “Sign up.” Give something valuable from the first words. Besides, another good practice is to inform subscribers about your email sending frequency. Lastly, make sure that your form is easy to use: offer the reasons to subscribe and add the “Email address” field. With SendPulse, you can choose a pre-designed form or create your one with the brand style totally for free with the help of a functional form builder.

Check out an excellent example from Spotify. They give the user a chance to choose the type of content to receive.

Step 2: Use Double Opt-in

Double opt-in means that after the users enter their email address on your website, they have to follow the link in an email to confirm their subscription. Although this is a free subscription method, it ensures a high-quality mailing list. If a user is ready to go through steps to subscribe — congrats, they’re genuinely interested in your brand. Besides, following this practice, your mailing list won’t have invalid email addresses. There’s no need to beat your brains out trying to create a double opt-in form because all the SendPulse forms imply it by default.

Step 3: Offer an Attractive Lead Magnet

A lead magnet is a kind of incentive that marketers offer to their potential clients in exchange for their contact information. It gives visitors a reason to leave their email. To make this method work, you should realize what your target audience may be interested in.

The most popular lead magnets:

• An ultimate guide
• An ebook
• A checklist
• An interview
• A free shipping
• A discount
• Any freebie

Step 4: Allow Users toSubscribe viaa Registration Form

If you manage an eCommerce website or online service that requires registration, you can add an option to subscribe to the email newsletter to your registration form.

If you’re a beginner in email marketing, but already have lots of followers on social media — now's your chance! Allow your fans to subscribe to your newsletter on Facebook. The more channels you involve, the higher conversions you’ll have.

Choose the methods that suit your business best and grow your bulk email list for free with the help of SendPulse!