How to Find & Check Backlinks [To Any Website] (2024)

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

How to Find & Check Backlinks [To Any Website] (1)

Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs equipped copywriters with the tools they need to succeed with SEO. Today, he's back to share how to use Link Explorer to find link building opportunities based upon your competitors' external inbound links. Read on and level up!

In Moz’s SEO training classes, we discuss how to identify and prioritize sources of backlinks using a mix of tools. One tactic to quickly find high Domain Authority sites that have a history of linking to pages discussing your topic is to study your competitors' backlinks. This process is covered in-depth during the SEO Bootcamp.

In this article, I’ll show how to create and export a list of your competitor’s backlinks that you can use for targeting activities. This assumes you've already completed keyword research and have identified competitors that rank well in the search results for these queries. Use those competitors for the following analysis.

How to find and check backlinks?

Step 1: Navigate to Link Explorer

For the unfamiliar,Link Explorer is our world-class backlink checkerused to research the link profile of any site on the internet. It shows you the quality of inbound links using metrics like Page Authority, Domain Authority, and Spam Score. You can do a good amount of backlink research with the free version, but to enjoy all its capabilities you'll need full access; you can get that access for free with a 30-day trial of Moz Pro.

How to Find & Check Backlinks [To Any Website] (2)

Step 2: Enter your competitor’s URL

I suggest opening your competitor’s site in a browser window and then copying the URL. This will reduce any spelling errors and the possibility of incorrectly typing the domain name. An example of a common error is incorrectly adding “www” to the URL when that's not how it renders for the site.

How to Find & Check Backlinks [To Any Website] (3)

Step 3: Navigate to the "Inbound Links" tab

The Inbound Links tab will display all of the pages that link to your competitor’s website. In order to identify sources of links that are delivering link equity, I set the parameters above the list as follows: Link type - Follow, Links Status - Active. This will show all external backlinks providing link equity to any page on your competitor’s site.

How to Find & Check Backlinks [To Any Website] (4)

Step 4: Export backlink data into .csv

Most reports in Link Explorer will allow you to export to .csv. Save these results and then repeat for your other competitors.

How to Find & Check Backlinks [To Any Website] (5)

Step 5: Compile backlink .csv results from all competitors

Once you have Link Explorer backlink exports from the top 5–10 competitors, compile them into one spreadsheet.

Step 6: Sort all backlinks by Page Authority

Page Authority is a 1–100 scale developed by Moz that estimates the likelihood of a page’s ability to rank in a search result, based on our understanding of essential ranking factors. Higher numbers suggest the page is more authoritative and therefore has a higher likelihood of ranking. Higher Page Authority pages also will be delivering more link equity to your competitor’s site. Use Page Authority as your sorting criteria.

Step 7: Review all linking sites for opportunities

Now you have a large list of sites linking to your competitors for keywords you are targeting. Go down the list of high Page Authority links and look for sites or authors that show up regularly. Use your preferred outreach strategy to contact these sites and begin developing a relationship.

How to Find & Check Backlinks [To Any Website] (2024)
Top Articles
Top 10 Mobile Application Development Frameworks in 2020 - GeeksforGeeks
10+ Best Python Web Frameworks for Development in 2022
Printable Whoville Houses Clipart
Elleypoint
Moon Stone Pokemon Heart Gold
123 Movies Black Adam
9192464227
What to Serve with Lasagna (80+ side dishes and wine pairings)
San Diego Terminal 2 Parking Promo Code
Bellinghamcraigslist
Okatee River Farms
Oppenheimer & Co. Inc. Buys Shares of 798,472 AST SpaceMobile, Inc. (NASDAQ:ASTS)
Autozone Locations Near Me
Housing Intranet Unt
FIX: Spacebar, Enter, or Backspace Not Working
Es.cvs.com/Otchs/Devoted
Buying risk?
Luna Lola: The Moon Wolf book by Park Kara
Nalley Tartar Sauce
Diesel Mechanic Jobs Near Me Hiring
Mineral Wells Independent School District
Busted Barren County Ky
Suffix With Pent Crossword Clue
Comics Valley In Hindi
List of all the Castle's Secret Stars - Super Mario 64 Guide - IGN
Sadie Proposal Ideas
Jayme's Upscale Resale Abilene Photos
SOGo Groupware - Rechenzentrum Universität Osnabrück
Tinyzonehd
manhattan cars & trucks - by owner - craigslist
Ultra Ball Pixelmon
Rays Salary Cap
A Plus Nails Stewartville Mn
Dtlr On 87Th Cottage Grove
Wega Kit Filtros Fiat Cronos Argo 1.8 E-torq + Aceite 5w30 5l
A Small Traveling Suitcase Figgerits
Oreillys Federal And Evans
42 Manufacturing jobs in Grayling
Bitchinbubba Face
Sept Month Weather
California Craigslist Cars For Sale By Owner
Kent And Pelczar Obituaries
Post A Bid Monticello Mn
Owa Hilton Email
Powerboat P1 Unveils 2024 P1 Offshore And Class 1 Race Calendar
Hughie Francis Foley – Marinermath
Shiftselect Carolinas
25100 N 104Th Way
Wwba Baseball
Pilot Travel Center Portersville Photos
300 Fort Monroe Industrial Parkway Monroeville Oh
Predator revo radial owners
Latest Posts
Article information

Author: Twana Towne Ret

Last Updated:

Views: 6017

Rating: 4.3 / 5 (64 voted)

Reviews: 95% of readers found this page helpful

Author information

Name: Twana Towne Ret

Birthday: 1994-03-19

Address: Apt. 990 97439 Corwin Motorway, Port Eliseoburgh, NM 99144-2618

Phone: +5958753152963

Job: National Specialist

Hobby: Kayaking, Photography, Skydiving, Embroidery, Leather crafting, Orienteering, Cooking

Introduction: My name is Twana Towne Ret, I am a famous, talented, joyous, perfect, powerful, inquisitive, lovely person who loves writing and wants to share my knowledge and understanding with you.