How To Create A Balanced Scorecard (BSC) (2024)

Think back to your last strategic planning offsite. (Or think about that big dusty binder on your bookshelf that those crazy expensive strategy consultants “delivered” at the end of their last 8-month strategy consulting engagement.)

What did you decide? Where should you be now? What are your strengths, weaknesses, opportunities, and threats? What areas did you focus on? Don’t remember? Don’t worry. You’re not alone. Combine the daily firefighting and operational tasks, it’s easy to let strategy slide.

But strategy is critical, and executing that strategy is even more critical. As Harvard Business Review puts it in their article “The Execution Trap,” “A mediocre strategy well executed is better than a great strategy poorly executed.”

That’s where the Balanced Scorecard comes in.

The Balanced Scorecard: A Quick Summary

If you’re wondering how to create a Balanced Scorecard, then you probably already know the idea behind it, so we’ll keep this section brief.

The Balanced Scorecard (BSC) is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.

The Balanced Scorecard was developed by Drs. Kaplan and Norton as a performance measurement framework that added non-financial performance measures to traditional financial metrics to give managers and executives a more 'balanced' view of organization. Today, companies have moved beyond simply using a balanced scorecard for measuring company performance. It's a full strategic planning and management system. The “new” balanced scorecard transforms an organization’s strategic plan from a passive document into the "marching orders" for the organization on a daily basis.

Now to the good part…

How To Create A Balanced Scorecard

The Balance Scorecard is a powerful tool that can be built in a few fundamental step. As 20-year users of the process and builders of Balanced Scorecard (BSC) software, we know you’ll be able to create a scorecard for yourself by following this process. This process includes:

  • Building your purpose statement
  • Designing your change agenda
  • Making a map
  • Creating great measures
  • Launching some initiatives

Build Your Purpose Statement.

A purpose statement clearly communicates how you’ll be different than your competitors, and it should include three different aspects: Objective + Advantage + Scope. Put simply, your purpose statement tells the world what you’re going to do (your objective), how you’re going to win (your advantage), and where you’re going to do it (your scope).

Design Your Change Agenda.

If the purpose statement looks outward, the change agenda looks inward. What do you need to make better in your organization to achieve your purpose statement? What levers can you pull to drive change? Your change agenda is a simple graphical representation of the changes that will occur in your organization as you execute strategy.

Make a Map.

Without a map to guide you to your destination, it’s very easy to make lots of wrong turns on your way to strategy execution. A strategy map is a simple, one-page visual representation of your strategic objectives, with cause and effect linkages. It paints a picture of your strategy so everyone can understand it.

Create Great Measures.

Once you have your map, it’s time to think about measures. Measures do two things: They help you manage (understand what’s not working) and they help you motivate (people respond to what’s being measured, even if there’s not compensation tied to it.) Choose the measures that help you drive your strategy.

Launch Some Initiatives

Initiatives (or projects in regular-person speak) are where your strategy comes to life. What projects do you need to kick off in order to execute this strategy? And, just as important, what things are you going to stop doing in order to focus on your strategy? Keep a close eye on these projects as they will drive your success.

How To Create A Balanced Scorecard (BSC) (2024)

FAQs

What is the balanced scorecard BSC method? ›

A balanced scorecard (BSC) is defined as a management system that provides feedback on both internal business processes and external outcomes to continuously improve strategic performance and results.

What is the balanced scorecard BSC framework? ›

The balanced scorecard involves measuring four main aspects of a business: Learning and growth, business processes, customers, and finance. BSCs allow companies to pool information in a single report, to provide information into service and quality in addition to financial performance, and to help improve efficiencies.

What is the balanced scorecard answer? ›

The balanced scorecard is a management system aimed at translating an organization's strategic goals into a set of organizational performance objectives that, in turn, are measured, monitored and changed if necessary to ensure that an organization's strategic goals are met.

What is the BSC strategy? ›

The balanced scorecard (BSC) is a strategic planning and management system that organizations use to: Communicate what they are trying to accomplish. Align the day-to-day work that everyone is doing with strategy. Prioritize projects, products, and services.

What is the objective of balanced scorecard BSC? ›

The balanced scorecard (BSC) is a strategic planning and management system. Organizations use BSCs to: Communicate what they are trying to accomplish. Align the day-to-day work that everyone is doing with strategy.

What are 3 parts of a balanced scorecard? ›

The four perspectives of a traditional balanced scorecard are Financial, Customer, Internal Process, and Learning and Growth.

What are the four perspectives of the balanced scorecard BSC? ›

By combining the financial, customer, internal process and innovation, and organizational learning perspectives, the balanced scorecard helps managers understand, at least implicitly, many interrelationships.

What is the balanced scorecard structure? ›

A balanced scorecard is used to help in the strategic management of organizations. The balanced scorecard is anchored on four perspectives, which include financial, business process, customer, and organizational capacity.

How does the BSC approach balance performance measurements? ›

Balanced scorecards provide a holistic view of an organization's site, program, department, team or employee performance. Rather than analyzing individual key performance indicators (KPIs), a balanced scorecard measures financial, customer, and internal processes and learning and growth perspectives.

How to create a balanced scorecard? ›

To create a traditional balanced scorecard, place the four perspectives in a ring around the central vision. Add objectives and measures. Within each perspective define specific objectives, measures, targets, and initiatives. Connect each piece.

What is KPI in balanced scorecard? ›

Key Performance Indicators (KPIs) are the critical (key) indicators of progress toward and intended result. They are performance measures that help you understand if you are achieving your goals. KPIs create an analytical basis for decision making and help focus attention on what matters most.

What is balanced scorecard pdf? ›

The balance score card (BSC) is a management system that maps an organization's strategic objectives into performance. four perspectives such as financial, internal business perspectives, customers, and learning and growth which provide.

What are the four processes of balanced scorecard? ›

What Balanced Scorecard Perspectives Should a Private Sector Organization Use? The four perspectives of a traditional balanced scorecard are Financial, Customer, Internal Process, and Learning and Growth.

What is the balance scorecard process? ›

A balanced scorecard is used to help in the strategic management of organizations. The balanced scorecard is anchored on four perspectives, which include financial, business process, customer, and organizational capacity. It enables entities to discover their shortcomings and come up with strategies to overcome them.

What should a balanced scorecard look like? ›

A traditional balanced scorecard examines the initiatives of a company from four different perspectives: Financial, Learning & Growth, Business Processes, and Customer. These activities are noted in the appropriate buckets with stated measures, targets, and objectives for data collection and analyzing.

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