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ByBridget Casey
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Updated:June 06, 2024
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Wondering how to buy stocks in Canada, but not sure how to get started? If you're new to investing, check out this beginner's stock trading guide.
Investing in stocks is easier and more affordable than ever, but you still need to know what youâre doing before you begin. The stock market is volatile and investing is a higher-stakes game than simply stashing money in a savings account. But the reward is higher returns! The stock market has an average annual return of 10%. If youâre wondering how to buy stocks, hereâs a step-by-step guide on how to buy stocks in Canada.
How to invest in stocks: A step-by-step guide for beginners
Step 1: Open an online brokerage account
Online brokeragesprovide an excellent online trading platform for DIY investors to buy and sell securities on their own instead of relying on a human broker to execute transactions. The fees for discount brokerages are rock-bottom, and with a little know-how, DIY investors can take advantage of:
- The flexibility to choose and manage your own investments
- Low- or even commission-free trading
- Low ETF management fees (around 0.15% to 0.5%)
- Access to real-time data, research tools, and analysis
Every big bank in Canada has its own discount brokerage arm, and for many self-directed investors, this can be the most convenient way to start investing on their own. However, there are more affordable options available. For instance, Questrade, Qtrade and Wealthsimple Trade are Canadaâs leading low-cost brokerages in Canada.
QTrade review | Questrade review | Wealthsimple review |
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⊠Commission-free ETFs, stocks, options, mutual finds and more. ⊠Fantastic educational resources for beginners and intermediate traders. ⊠Attractive sign-up bonuses | ⊠Best online brokerage in Canada ⊠Low fees, free ETF purchases ⊠Excellent customer service | ⊠No account minimums ⊠$0 commission ETF trading ⊠Reinvest dividends automatically |
Buy stocks | Buy stocks | Buy stocks |
Not sure what platform works best for you? Read our comprehensive comparison onWealthsimple Trade vs. Questrade.
Step 2: Open a tax-sheltered investment account
If youâre just getting started with investing, you need to decide whether to invest inside an RRSP, TFSA, or a non-registered account.
AnRRSPgives you a tax deduction on contributions, but youâll pay income taxes on withdrawals in retirement. In contrast, you donât get a tax deduction forTFSAcontributions, but you can withdraw funds tax-free at any time. RRSPs and TFSAs tax-shelter your investments, meaning, there are no taxes on your investment income like dividends, capital gains, or interest earned within the account.
DebatingTFSA vs. RRSP? A general rule of thumb is that an RRSP makes sense for high-income earners, while a TFSA makes sense for lower-income earners. And if you can afford to contribute to both, thatâs great! If youâre leaning towards a TFSA, check out thebest TFSA investments in Canadato help you get started. Only once youâve maxed out your RRSP and TFSA can you open a non-registered or taxable account to invest.
Most online brokers support multiple account types, such as joint investment accounts, corporate accounts, or Locked-in Retirement Accounts (LIRAs), allowing you to manage all your investments in one place.
Step 3: Fund your stock trading account
You canât invest in stocks without money! Once your brokerage account has been opened, you need to fund it. Ideally, you should start with at least $1,000 in your account to invest in the stock market, but more is always better.
Once you make your initial deposit to your investment account, you should also set up an automatic monthly or bi-weekly contribution. This ensures you are consistently building your portfolio and always have the cash to take advantage of market dips!
Read more:How to transfer your TFSA or RRSP to Questrade
Step 4: Pick your investing approach
When investing in the stock market, you need a plan. If you donât have a trading plan, youâre likely tomake emotional decisions instead of financial onesand can end up worse off than if you had not invested at all! Here are some approaches to investing to consider:
Index investing
The easiest approach to take is a relatively hands-offindex investingor passive investing approach. With an indexing strategy, you simply buy anETF or index mutual fundthat tracks a broad stock market index, like the S&P 500 or TSX Composite Index. You can build a diversified portfolio with just one to four ETFs that make up the Canadian, U.S., and international stock markets, plus corporate or government bonds.
Index investing is stress-free because your portfolio will do whatever the market is doing. It removes human error and emotion from the investing experience. The only downside is itâs a little boring. But for most people, boring is good!
Read more:The best ETFs in Canada
Dividend investing
Dividend investing is one of the most popular investment strategies because everyone loves a passive income stream. There arepros and cons to dividend investing, but overall, dividend stocks tend to perform exceptionally well over the long term.
Sticking with blue-chip dividend stocks can help investors weather any market storm, as those steady dividend payments keep coming in even when markets are rocky. If you like the stability of regular cash flow, then dividend investing is a great portfolio strategy.
Read more:The best dividend stocks in Canada
Growth investing
For those with more risk tolerance and who want greater control over their portfolios, choosing individual growth stocks is the way to go. Whether itâs Amazon, Facebook, Netflix, or Tesla, we all have our favourite âstoryâ stocks, and it can be enjoyable to invest your money in these companies and go along for the ride.
Growth stocks tend not to pay dividends until they become more mature (like Apple) but have the potential to earn capital gains. If you donât need a steady cash flow and want some excitement in your life, growth stocks are the way to do it.
Step 5: Research stocks and ETFs to buy
Once you have an idea of your portfolio strategy, itâs time to research your investments. Doing so is fairly straightforward and can even be done directly in your brokerage account.
I personally like to use a website like Yahoo! Finance or Marketwatch to research my stocks. You can look up stocks directly in your brokerage like Questrade or Wealthsimple Trade, but the stock prices typically lag 15 minutes behind the actual market data, which is why I choose financial websites instead.
When you look up a stock, the most important information will be shown in the summary, including the current price, 52-week range, dividend, and more. You can dig deeper into the financials of the stock of your choice right there or view official documents on their website under âinvestor relationsâ.
Doing your due diligence is an important part of being a good investor, but it definitely takes work. Here are a few things to consider when buying a stock:
- Price:What is the current stock price? Is this a recent high or low for the stock? Is it a fair price for the value you will be getting?
- Dividend:If you are a dividend investor, you will want to know, does the stock pay a dividend? If so, how much? Does the dividend payout ratio suggest the dividend is sustainable or is there a risk of it being cut in the future?
- Market and industry trends:How is the industry expected to perform going forward? Will this company be able to hold its own and grow?
- Performance:How has the stock performed over time, particularly relative to competitors? Are there any concerns about management?
- Future projections:How is the stock expected to perform going forward? Are there lots of room for growth, or is it expected to cool down from here?
Read more:The best ETFs in Canada for young Canadians
Step 6: Make your trades
Once youâve established your portfolio strategy and chosen your investments, itâs time to make your trades!
The first thing to note is that you can only make trades during stock market hours. The Toronto Stock Exchange and the New York Stock Exchange are open Monday through Friday from 9:30 a.m. to 4 p.m. EST and closed for Canadian or U.S. holidays, respectively.
If you canât trade during regular market hours, you can always set up trades outside market hours to be executed when the market opens. This is also a great way to automate your portfolio, so you avoid making emotional buy or sell decisions.
Before you make your first trade, there are a few things you need to know:
Stock price
The stock price displaced in your brokerage account or on a website sharing market data is the stockâs price at its last trade. For very actively traded stocks, you may see the price fluctuate every few seconds by small amounts. For less actively traded stocks, the price changes less frequently but may do so at larger amounts. The stock price isnât necessarily the price you will pay or get for a stock when you trade it. Thatâs determined by the bid or ask price.
Bid price
The bid price is how much buyers are willing to pay or what they are âbiddingâ for the stock. This is the amount you will get when you sell a stock in a market order. If you think the bid price is too low, you can set up a limit order for a higher sale price and see if it gets filled.
Ask price
The ask price is how much the seller is asking for a stock. This is the amount you will pay when you buy a stock with a market order. If you think the ask price is too high, you can set up a limit order for a lower purchase price and see if it gets filled.
Bid-ask spread
The Bid-Ask spread is the difference between the bid and ask prices for a security. This can be very narrow or very large depending on the price of a stock, its trading volume, and time of day. The bid-ask spread is how market makers, usually employed by brokerages and experienced traders, make money.
Market order
A market order is a trade executed at the market price. Market orders to buy a security are executed at the ask price. Market orders to sell a security are executed at the bid price. These orders are efficient because theyâre executed immediately. They make the most sense for long-term investors planning to buy and hold a security and arenât worried about getting it at a slightly lower or higher price.
Limit order
A limit order is a trade that will be executed if the price of a security reaches the âlimitâ that you set. You can set limit orders for maximum or minimum prices, depending on if you are buying or selling a stock. Limit orders ensure you get the best price possible when making a trade, but because your trade doesnât go through unless the limit price is reached. Limit orders make the most sense for active traders, especially those trading large amounts, for whom even a few cents in a stock price can make a big difference to their bottom line.
Step 7: Optimize your portfolio
Once your portfolio is set up and your money is in the market working for you, you need to do some regular maintenance to keep things running smoothly. Hereâs how to optimize your investment portfolio:
Rebalance your portfolio
You should rebalance your portfolio at least once per year and up to four times per year on a quarterly schedule, depending on your needs and trading activity. Rebalancing your portfolio is the practice of selling securities in overweight allocations and buying securities in underweight allocations to get your portfolio back in line with your original selections.
Read more:How and when to rebalance your portfolio
Turn on some DRIPs
DRIP stands for Dividend Reinvestment Plan, and is a way to automate the reinvestment of dividends into more shares of the same security. DRIPs often give you a discount on a stockâs price and let you avoid trading commissions when they are used to buy more shares, keeping your investing costs very low.
Review your goals and risk tolerance
At least once per year, you should review your portfolio to see if it still aligns with your goals and risk tolerance. You will likely find that your needs and wants change with your age, investing experience, and lifestyle. Do an annual check-in to ensure your investment strategy and portfolio are still working for you!
Read more:A guide to asset classes
Can you buy stocks in Canada without a broker?
Itâs possible. Some established companies will let you buy stock from them without a broker through a direct stock purchase plan (DSPP). DSPPs were conceived ages ago to let smaller investors buy shares without going through a full-service broker.
You can also buy stocks without a broker through a companyâs dividend reinvestment program (DRIP). DRIPs let investors automatically reinvest cash dividends to buy more shares. This helps to save on trading fees for investors that reinvest their dividends regularly.
While investing without a broker is possible, there isnât any reason to avoid opening a brokerage account. These days, you might consider this as an add-on option. Individual companies will have their own specific instructions on how to sign up for these plans. Search for them online if youâre interested.
Last word on how to invest in stocks
All said and done, choosing between different online brokerages or robo-advisors comes down to finding the one that best suits your needs. If youâre comfortable with DIY investing and ready to pick stocks, give an online brokerage like Questrade a try. So,start investing with Questrade, itâs an excellent way to test-drive the trading platform.
If youâre worried about the time it takes to learn about how to invest in stocks in Canada, consider starting with a robo-advisor likeWealthsimplethat can set up a portfolio of ETFs until you figure out the ins and outs of DIY stock picking. Itâs a good way to test the waters before picking your own stock with an online brokerage like Questrade.
Whatever you decide, experts agree that investors with the patience to hold a broadly diversified portfolio of investments over a long period, say 20 years, have the best chance of positive gains. Donât let the fear of the stocks keep you from the rewards that come from investing. It takes a while to learn how to swim, but if you invest early and invest often, youâll find that you can keep swimming until you eventually reach a beautiful sunny little beach.
Key stock trading definitions
Here are a few key terms and core concepts of stock market terminologyyou should know before diving into the investment world:
Portfolio
+A collection of investments owned by an investor, can include stocks, bonds, and ETFs.
Bear market
+A period of falling stock prices.
Bull market
+A period of rising stock prices.
Stock Market Index
+A benchmark used to describe the stock market or a specific portion. Itâs also used by investors and investment managers to compare investment returns. A portfolio of an investorâs actively traded stocks that returns 10%, for example, will have underperformed if an index returned 12%. Indexes include the S&P500 in the US and the S&P/TSX in Canada.
Initial Public Offering (IPO)
+The first time a company issues shares on an exchange for sale to the public.
Stock symbol
+A one to four character alphabetic abbreviation that represents a company on a stock exchange. For example, Appleâs stock symbol is APPL.
See AlsoIs Day Trading Legal in Canada?Earnings Per Share (EPS)
+The companyâs profit divided by the average number of shares in the market. This is an indicator of a companyâs profitability.
Price/Earnings Ratio (P/E Ratio)
+The stock price divided by a companyâs earnings per share (EPS). An indicator of demand, the P/E ratio determines the price an investor will pay to receive one dollar of the companyâs earnings.
Dividend
+A portion of a companyâs earnings paid quarterly or annually to people that own the companyâs stock. Dividends are not guaranteed even if theyâve been paid in that past.
Bid price
+The price that a buyer is willing to pay for a share.
Ask price
+The price that a seller will accept for a share.
Bid/Ask spread
+The difference between the lowest ask price and the highest bid price.
Market order
+A buy or sell request to get carried out right away at the present market value. Provided that there are ready sellers as well as buyers, market orders are usually completed.
Limit order
+A request to sell or buy a stock at a specific rate, or perhaps much better, but is not always guaranteed to be executed. A sell limit order may solely be fulfilled at the limit price or higher, and a buy limit order may strictly be performed at the limit price or less.
Stop-Loss order
+As soon as the stock reaches a specific price, a stop-loss order can be placed with a broker to sell or buy. A stop-loss order is typically meant to restrict an investorâs loss on a stock position.
Stop-Limit order
+A stop-limit order can be fulfilled at a defined price, or higher, right after a provided stop price has been achieved. As soon as the stop price is met, the stop-limit order ends up being a limit order to sell or buy at the limit price (or higher).
Margin
+Buying on margin is the act of obtaining cash to purchase securities. The margin is the cash borrowed from a brokerage firm to purchase a financial investment. Itâs the difference between the overall value of securities kept in an investorâs account and the loan amount from the broker. Itâs considered high-risk because the person is buying investments with money they donât have, and itâs definitely not a strategy that should be used by beginners.
Bridget CaseyAuthor
Bridget CaseyAuthor
Bridget Casey is the award-winning entrepreneur behind Money After Graduation, a Canadian financial literacy website aimed at 20 and 30-somethings. She holds a BSc. from the University of Alberta, and an MBA in Finance from the University of Calgary. She has been featured as a millennial financial expert by Yahoo! Finance, TIME Magazine, Business Insider, CBC and BNN. Bridget was recognized as one of Alberta's Top Young Innovators in 2016.
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