How to Become a Mommy Blogger and Make Money (2024)

Being astay-at-home mom ishard work, andthanks tothepandemic there are significantly more moms (and dads!) staying home with their young ones. Infact, Parents magazine reported that there has been a60% increase inthenumber ofstay-at-home moms asofthe2020census. Inaddition, thenumber offreelancers intheUSgrew by2million people in2020alone, astaggering increase compared toprevious years. Everyone islooking forways tomake money with aslittle effort—and asshort acommute—as possible.

One ofthebest ways tosupplement orreplace your income while staying athome isblogging. Blogging has become amulti-million dollar industry, with themajority ofnew freelancers choosing this occupation. Mommy blogs are among themost popular, andthey dosay towrite what you know. Ifyou’re astay-at-home mom (or dad, orcaretaker ofanykind!), here’s how you can turn your experiences into amoney-making blog.

Top Reasons toStart aMom Blog

There are alot ofreasons you might want tostart amom blog. Some ofthemost common are:

• Stay athome moms have alot ofdowntime tofill, andblogging can help ease theboredom.
• Blogs posts give you away tovent about your parenting experience, something that issorely needed formany stay-at-home parents.
• Those who enjoy writing will appreciate thecreative outlet.
• The average blogger earns around $3,000per month.

Here are afew more important reasons you should start amom blog that you might not beaware of.

Full-time hours are not necessary

You can start making money onavery part-time basis, making this theperfect avenue formoms who only have afew hours ofdowntime per day. Most people can complete ablog in3to4hours (or less), andyou really only need 2to3blogs per week tobesuccessful. Ofcourse, you will also have tospend some time onblog promotion, recordkeeping, andadministrative work.

Multiple income streams through asingle effort

There are several ways you can make money with amommy blog, andyou don’t have tochoose from just one. Most mom bloggers are members ofatleast one affiliate program, with 42.85% ofaffiliate marketers are enrolled inAmazon’s Associates affiliate program. But that’s not theonly way you can make money.

You can also make money from your blog site bysigning upwith Google Ads. Enrollment intheir program will allow you toearn income byallowing Google toplace relevant ads onyour site. You don’t have todoanything toearn money from Google Ads other than signing upandposting new content onyour website onaregular basis.

Residual/Passive Income

The best part about being aparenting blogger isthat mom blogs make money long after your content isfirst published. Aslong asthecontent andthelinks within itare still live onthesite, you will continue earning money from theads andaffiliate links embedded intheblogs. Ifyou’ve written truly useful andrelevant content, you’ll enjoy top search results forsome time with noeffort.

What Makes Mom Blogs Successful?

Ofcourse, not every mom that starts ablog issuccessful. While ittakes time foranyblog tostart earning asignificant amount, some never really get off theground. What type ofmom blogger are you? What will make you asuccessful mom blogger?

• Make your blog about your specific lifestyle—lifestyle blogs are something people can relate to, which makes them want tokeep reading (and clicking).
• Feel clueless about parenting? Make your blog about parenting tips that you learn along theway that might help other moms insimilar situations.
• Make your blog unique bygiving itatwist orapersonal flair. Some ofthemost successful mom bloggers came upwith wholly original ideas fortheir layout, theme, orcontent.
• The highest performing lifestyle blogs are those that are written bypeople who consider theauthor anexpert. This simply means that you should write about what you know. Ifall you know isbeing amom, you might have some useful information toimpart.
• Narrow down your niche. You can’t write amom blog about everything related tomoms andparenting. Narrow things down abit byconsidering what makes your parenting style orsituation different from therest.

The most important thing about becoming asuccessful mommy blogger isthat you must beboth patient andconsistent. Although you might not start earning money forafew months ifyou don’t post atleast 4times per week you will have nochance ofmeeting your goals.

Ways toMake Money Blogging

Asmentioned above, there ismore than one way tomake money blogging. While you shouldn’t limit yourself tojust one income stream, don’t get carried away with themonetization ofyour blog. Ifyou get too pushy orsalesy you will lose readers, which means losing money aswell.

Here are thebest ways toearn money with aparenting blog.

Affiliate marketing programs

There are alot ofpopular baby brands andmarketplaces that offer affiliate programs. The most popular formommy bloggers are:

• Amazon Associate Program
• ShareASale
• Etsy
• FlexOffers

All ofthese affiliate programs offer upselections suitable foraparenting blog. You can choose thetypes ofproducts you promote, andyou can choose thebrands you prefer. Ifyou dodecide touse affiliate marketing onyour blog, make sure you disclose that you could bepaid ifthey click onalink.

Google Adsense

When you join Google Adsense, Google will put relevant ads onyour blog site (where you choose). Aslong asyou keep your blogs ontopic, you should get relevant ads onyour site that will actually benefit your readers. Google ads are clearly marked asads, soyou don’t have toworry about adisclaimer. The ads remain onthesite foraslong astheblog islive, although theads displayed may change.

Sell your own digital orphysical products

Doyou have aself-help book topromote? Maybe you would like toput together your own subscription boxes, oryou have made your own solution toacommon parenting problem. Whether you have digital orphysical products tosell, your blog can beagreat way todraw intheright audience.

Offer upsponsored posts

You won’t beable toimplement this income stream until you have awell-established blog. Mom bloggers with asubstantial number ofreaders can sell sponsored posts tocompanies offering products orservices toyour audience. Sponsored posts are based oninfluencer marketing. Ifyou add active social media toyour blogging efforts, you could line yourself upasaninfluencer intheparenting niche andsignificantly increase your earnings.

Steps toStarting aParenting Blog

Most moms start out with awonderful blog idea, andthey want tojump right in. Perhaps before you even found this article you made thedecision tocreate ablog. Infact, most parents start their mommy blog onawhim. But ittakes careful planning, promotion, andblog maintenance foryour blog tobesuccessful long-term.

Take these steps tosuccessfully start your mom blog:

1.Goinwith aplan

Before you get carried away with figuring out how tomake money from your blog, plan out what you want your blog tobe. Narrow down your niche, choose your main topic categories, andchoose ablog host. Choose your domain carefully, asitisn’t easily changed once you get started.

2.Build your site andwrite your content

Take your time tobuild your site andwrite your content. All blog hosts offer free templates tomake itabit easier forless tech-savvy folks. You might opt fortheblog itself tobethehome page, oryou can create alanding page inwhich your readers can subscribe toyour blogs oremails. AnAbout section orpage isamust because itlets your readers know why they should listen towhat you have tosay.

3.Write your first blogs

Even ifyou have anabout page orsection, your first blog should beall about you, your kids, your parenting philosophy, andwhy you want tobeamommy blogger. Subsequent posts should establish your blog asanexpert resource, giving information andparenting advice tothose who need ittobuild readership. You should have several blogs ready togoassoon asyour site islive.

4.Promote your blog andbuild readership

You will never make money with your blog ifyou don’t have ahigh readership. Before you even begin monetizing your blog, you need tostart promoting itright away. Many affiliate programs, including Amazon Associates, require you tohave analready established blog before you can include their links onyour site.

The easiest way topromote your blog isthrough social media. Your blog should atleast have aFacebook page, but itisagood idea toinclude Twitter andInstagram aswell. You can also promote your mommy blog onPinterest andother social media platforms.

5.Set upincome streams

Once your blog iswell underway, it’s time tostart monetizing your blog. Get signed upwith theaffiliate programs you want towork with, aswell asGoogle Ads orother monetization techniques. Start including those links inyour blogs. You can also goback toprevious blogs andupdate them toadd relevant links andads.

Are you ready tostart your first mommy blog? What are you waiting for!

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