How to Analyze a Commercial Real Estate Deal | Penn Capital Group (2024)

Assess general market trends

Someone who’s looking to invest in commercial real estate might learn about a deal in a few different ways. One way is to scour the market and identify deals on your own, something most first-time investors find challenging. Another way is to express interest in investing, and then look for partners who can bring you deals for consideration.

In either case, the first step when evaluating a prospective deal is to consider the general market trends. At a very high level, an investor will want to understand where we are in the market cycle. Market cycles generally last +/- ten years. It can be risky to invest at the market peak, but trying to pin down the market peak can be a fool’s errand. Few can predict when the market will turn with any real certainty. Instead, use market cycle as a rough guide when making investment decisions.

Where we are in any given market cycle will affect all commercial real estate, regardless of specific location.

Therefore, a more useful barometer when analyzing a commercial real estate deal is the hyper-local market trends. For example, let’s say a fund manager is looking for you to invest in a submarket of Houston, Texas. You’ll want to learn more about the drivers of that submarket. Ask questions like:

  • Is the population growing or contracting? If the population is growing, who’s moving here and why? Similarly, is the population young and diverse or is it aging?
  • What are the area’s major economic drivers? Who are the major employers? How diverse is the local economy? What is the unemployment rate (and is that trending upward or downward)?
  • What is the median household income? How much do households spend on rent, on average? How much discretionary income do households have to spend?

Now start to investigate questions that pertain specifically to the property class in question:

  • What is the average vacancy rate for properties of this type?
  • How much is in the pipeline for new construction of this property type?
  • Which buildings would be considered your biggest competitors?
  • What would be driving demand for this property type and why?

The answers to these questions will help inform whether or not investing in that property type, in that submarket, is a wise decision. For example, a submarket in which there is a growing, diverse population attracted by an expanding tech economy might be a prime candidate for new multifamily apartment construction, particularly if your analysis finds limited inventory and little in the pipeline for the next 3-5 years.

Want to learn how to invest in private assets and alternative investments?

Read Penn Capital’s guide.

How to Analyze a Commercial Real Estate Deal | Penn Capital Group (2024)

FAQs

How do you analyze a commercial real estate deal? ›

Analyzing commercial real estate investments requires a comprehensive understanding of market dynamics, property valuations and revenue streams. By evaluating key factors such as location, tenant quality, lease terms and the financial health of a property, investors can effectively assess potential risks and rewards.

How to do a market analysis for a commercial property? ›

Steps to Conduct a CRE Market Analysis
  1. Defining the Objectives of the Analysis. Before engaging in any commercial real estate investment market analysis, it's crucial that you identify the objectives. ...
  2. Gathering Relevant Data. ...
  3. Analyzing the Data. ...
  4. Drawing Conclusions and Making Decisions.

How do you evaluate a commercial deal? ›

Analyzing a commercial real estate deal involves a comprehensive understanding of various factors. These include property valuation, market research, investment analysis, and due diligence. By considering all these aspects, investors can make informed decisions.

How do you answer the question why commercial real estate? ›

Usually, this answer will consist of talking through some sort of real estate-related involvement in your past, either through personal work experience you've had within an adjacent industry, or through a close relationship with a family member or friend who was directly involved in the real estate business.

How to analyse real estate deals? ›

A Step-By-Step Guide To Analyzing Real Estate Investment Deals
  1. Step 1: Defining Your Investment Goals. ...
  2. Step 2: Conducting Market Research And Analysis. ...
  3. Step 3: Identifying And Evaluating Potential Properties. ...
  4. Step 4: Performing Financial Analysis. ...
  5. Step 5: Conducting Due Diligence. ...
  6. Drawbacks And Risks.
Sep 14, 2023

How to do a commercial analysis? ›

Determine the goal, target market, and message of the advertisem*nt. Examine the advertisem*nt's graphic and literary components, including the pictures, colors, slogans, and language. Analyze the persuasive strategies used in the advertisem*nt, including emotional appeals, celebrity endorsem*nts, and social proof.

How to know if a commercial property is a good investment? ›

The common key metrics to use when assessing real estate include: Net Operating Income (NOI): The NOI of a commercial real estate property is calculated by evaluating the property's first-year gross operating income and then subtracting the operating expenses for the first year. You want to have positive NOI.

What is a quantitative analysis in commercial real estate? ›

In commercial real estate services, quantitative analysis is used to guide investment decisions and examine investment opportunities. Quantitative analysis can help you know if it is a good idea to buy or sell a property. It can also help you determine if an asset is overpriced, underpriced or just right.

How do you write a real estate market analysis? ›

What are the steps for an effective real estate market analysis report?
  1. Identify market trends. Compare properties with similar features, locations and types to determine a price range or listing price. ...
  2. Supply and demand. ...
  3. Pricing. ...
  4. Legal requirements. ...
  5. Data collection. ...
  6. Reporting.
Oct 13, 2023

What method is used to appraise commercial properties? ›

Income approach is the most commonly used commercial appraisal method when valuing a commercial property. The method estimates fair market value based on the projected income a property will generate in the future.

How do I calculate the value of a commercial property? ›

The formula used to calculate the value of a commercial property using the cost approach is:
  1. Property Value = Replacement Cost – Depreciation + Land Value.
  2. Property Value = Net Operating Income / Capitalization Rate.
  3. Gross Rent Multiplier = Sales Price / Annual Gross Rents.
Jun 1, 2021

How do you negotiate a commercial property deal? ›

How to negotiate effectively when buying commercial real estate
  1. Think about your needs. ...
  2. Set your budget. ...
  3. Find good advisors. ...
  4. Cast a wide net to save on price. ...
  5. Investigate your site thoroughly. ...
  6. Make an effective offer. ...
  7. Before you close the deal.

What is the biggest problem in commercial real estate? ›

Technological advancements and digital disruption are the biggest challenges and opportunities facing commercial real estate. With changing tenant preferences, it has become imperative for professionals to adapt to the digital landscape.

What is the most asked question in real estate? ›

Frequently Asked Real Estate Questions from Prospective Clients
  • If a lot of foreclosures hit the market, will that bring down home values? ...
  • How would you market my house for sale? ...
  • What is a seller's market? ...
  • What is a buyer's market? ...
  • How frequently and by which methods do you communicate with your real estate clients?

What questions to ask when selling commercial property? ›

Ten Questions for Sellers to Ask:
  • What is the recommended price for my property?
  • Are you familiar with the market for this kind of property?
  • May I see your portfolio?
  • What are a few similar transactions that you have completed?
  • Do you have success with similar clients?
  • How will you advertise the property for sale?
Apr 22, 2021

How to evaluate a real estate deal? ›

Simply divide the median house price by the median annual rent to generate a ratio. As a general rule of thumb, consumers should consider buying when the ratio is under 15 and rent when it is above 20. Markets with a high price/rent ratio usually do not offer as good an investment opportunity.

When purchasing commercial property, the first analysis should be? ›

Study General Market Trends

Before purchasing any commercial property, take your time to properly study the general market trends in the location of the property. This gives you a clear picture of the construction costs, the vacancy rate, the rental growth rate, and a comparison with similar properties in the market.

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