How the Pandemic Changed Investor Behavior and Impacted Global Markets (2024)

This article summarizes key observations made during the fifth and final session of the Sept. 21, 2021 "Your Money Your Health" virtual conference, a discussion of "Investing Through the Pandemic: How the Pandemic has Changed Investor Behavior and Impacted Global Markets." The conference was a collaborative effort between Investopedia and a fellow member of the Dotdash Meredith publishing family, Verywell.

In this session, Investopedia’s Editor-in-Chief Caleb Silver spoke with Liz Ann Sonders, chief investment strategist at Charles Schwab & Co., Inc. For background to their discussion, Investopedia previously published an article on investing lessons learned from the pandemic.

Key Takeaways

  • The pandemic escalated trends that existed beforehand.
  • 2021 saw an influx of younger investors into the market and increasingly rapid trading.
  • The problems experienced by Chinese real estate developer Evergrande may signal broader problems with leverage and concentrated positions.

'Speeding Up of Trends'

Caleb Silver observed that the last 18 months has been "a time of extremes: extreme losses at the start, extreme government intervention, extreme gains, extreme trading."

He then asked Liz Ann Sonders what surprised her the most about investor behavior, and she responded that it was the “speeding up of trends we saw before the pandemic,” such as the holders of new investment accounts skewing younger, due to free trades, trading through mobile devices, remote work, and a pause in sports betting.

Noting that "rapid trading" has been on the rise, she said that her colleagues and she “worry about really speculative end of spectrum and hope to transition them to more traditional investors.”

Four Phases Since the Pandemic

Sonders finds that there have been four phases in the market since the end of the brief but sharp bear market in early 2020. First, the recovery in the S&P 500 Index through September 2020 was driven by a "big five" group of stocks. Second, there was a "choppy phase" in November and December 2020 that coincided with political uncertainties around the U.S. elections. Third, there was a period of renewed confidence in February and March 2021 after the rollout of COVID vaccines. Fourth, there has been "speculative froth" outside traditional investments, with assets such as cryptocurrencies.

Right now, she believes that the market is "digesting uncertainties" and becoming more "fundamentally-driven," though volatile.

Your Money Your Health Conference: Investing Through the Pandemic Part 1

'The Idea of Diversification is to Smooth the Ride'

Observing that “the idea of diversification is to smooth the ride,” Sonders added that “rebalancing among sectors is under-discussed." In particular, she warned that too many investors "let the winners run to become an outsized proportion of their portfolio," despite that fact that these investments may be the most likely to experience downward corrections in their prices.

"Boring is tough for many people," Silver commented, as Sonders emphasized that a disciplined approach to investing is critical. She noted that there are “many shiny new objects" in the investing universe, that too many people have a compulsion to "get rich quick" and that falling into this mindset "typically ends badly.”

No Simple Answers

SIlver asked Sonders what she would advise an investor with a ten-year investing horizon. She responded that there is no simple answer to such a question. The answer depends on the investor's personal situation, encompassing factors such as age and risk tolerance. Moreover, she added, "financial and emotional risk tolerance can differ."

“The reality is, there is no one silver bullet that’s an answer for everyone," she asserted. It is critical, she emphasized, to set a plan appropriate to one's personal situation as a starting point. She also worries that the current low-yield environment "pushes people out on risk spectrum," looking for higher yields without recognizing that high yields may be the result of "underlying weakness." Indeed, she emphasized that "you must do your homework" in selecting investments.

'Gambling, Not Investing'

Sonders noted that, whenever the market suffers a sharp decline, she is likely to be asked by financial news anchors and reporters whether it's time to get in or get out of the market. She asserted that this is a foolish question. “Neither get in nor get out is an investing strategy, it’s gambling," she said. Rather, she counsels investors to follow “tried and true disciplines.” Indeed, she also observed, “It’s not what you know that matters, but what you do that matters.”

Your Money Your Health Conference: Investing Through the Pandemic Part 2

'co*ckroach Theory'

Regarding the Evergrande matter, she said that the “co*ckroach theory” may apply here. That is, Evergrande's problems may be indicative of wider issues with "leverage and concentrated positions."

The Wild Card

Silver asked, "What is the wild card? Is it COVID, Fed policy?" Sonders believes that the biggest danger may be if a COVID variant arises that is resistant to vaccines, becoming a “gray swan” that spurs new lockdowns.

Regarding Federal Reserve policy, she cited a speech some time ago by Fed Chair Jerome Powell in which he drew a distinction between financial market volatility and financial system stability. Protecting the latter is the Fed's role, and the former only becomes a concern if it threatens the latter.

How the Pandemic Changed Investor Behavior and Impacted Global Markets (2024)

FAQs

How did COVID affect investors? ›

COVID‐19 is associated with higher volatility and negative market returns. All the selected indices have positively responded more in the post period after declaring the COVID‐19 as pandemic on March 11, 2020, compared with the pre‐period.

What happened to the stock market during the pandemic? ›

Wall Street experienced its worst year since 2008's Great Recession. The S&P 500 index fell 19.4%, and the Down Jones Industrial Average fell 8.9%. Tech stocks were some of the worst performers, down between 22% and 66%.

How did the pandemic affect behavior? ›

Behavioral Change Since the Pandemic Began

The pandemic is affecting us all, with 93% reporting at least one behavior change since the outbreak began. These behaviors may lead to further increases in conditions like anxiety, major depressive disorder as well as tobacco, substance and alcohol use disorder.

How has the pandemic affect international business? ›

Global trade is recovering, like much of the economy. But some effects of the pandemic linger. Manufacturers report delays in getting supplies to produce their products, shipping containers are in short supply and transportation logistics networks are not yet fully repaired, reports The Wall Street Journal.

What is the impact of the COVID-19 pandemic on shareholder value? ›

Focusing on the first wave of the pandemic, we find that our sample firms experience a significant average decrease in shareholder value of − 2.27 % in the first month and − 16.67 % over the three months period after the beginning of the COVID-19 pandemic in January 2020.

How were business owners affected by COVID-19? ›

The drop in business owners was the largest on record, and losses were felt across nearly all industries and even for incorporated businesses. African-American businesses were hit especially hard experiencing a 41 percent drop. Latinx business owners fell by 32 percent, and Asian business owners dropped by 26 percent.

What markets did COVID affect? ›

Among key industries, accommodation and food services (including hotels, restaurants, and similar businesses), retail, and manufacturing were proportionately hardest hit by job losses since the start of the pandemic, while healthcare was impacted least.

What impact did the COVID pandemic have on the marketplace? ›

This chart shows us clearly the impact to global ecommerce revenues the pandemic has had, adding an additional 19% sales growth for 2020, and additional 22% sales growth to the existing 9% and 12% regular forecast sales growth rates, respectively.

How did the pandemic affect the economy? ›

In July 2020, CBO published its first complete projections of GDP following the outbreak of the pandemic. They showed real GDP down 11.3 percent in the second quarter of 2020 and still down 5.2 percent in the fourth quarter of 2021, relative to CBO's pre-pandemic January 2020 projections.

What effect did the pandemic have on people? ›

Both SARS-CoV-2 and the COVID-19 pandemic have significantly affected the mental health of adults and children. Many people experienced symptoms of anxiety, depression, and substance use disorder during the pandemic.

Why is the world so different after COVID? ›

The pandemic crisis has accelerated the pace of digital transformation, with further expansion in e-commerce and increases in the pace of adoption of telemedicine, videoconferencing, online teaching, and fintech. Companies with international supply chains are dealing with shortages and bottlenecks.

How does the pandemic affect the society? ›

From school closures to devastated industries and millions of jobs lost – the social and economic costs of the pandemic are many and varied. Covid-19 is threatening to widen inequalities everywhere, undermine progress on global poverty and clean energy, and more.

How did COVID change the business world? ›

Some businesses adjusted to the pandemic by increasing telework, adding workplace flexibilities, or changing pay. A business's response to the pandemic often depended on a particular firm's policies, which were often extended to some or all employees in the firm regardless of individual establishment size.

How did the pandemic affect ecommerce? ›

COVID-19's spread boosted e-commerce as a platform for business between consumers and retailers and between enterprises (Myovella et al. 2020). People turned to online shopping since they were unable to leave their homes due to restrictions (Yuan et al. 2021).

How has the COVID-19 pandemic influenced the organization? ›

During this pandemic scenario where it has affected whole structure of our lives and have changed many concepts and forced us to redefine the way we use to think and do things, it has also affected the business environment as well, and has changed the productivity of the organization and loyalty of the employees ...

How did COVID impact trade? ›

The coronavirus disease (COVID-19) has dramatically decreased trade in goods, trade in services, and foreign direct investment in the world, especially in the second quarter of 2020.

How has COVID affected the financial services industry? ›

COVID-19 has adversely affected the stock market in uncertainty and reduced stock return worldwide, reducing capital flows. This decline due to stock market uncertainty ultimately created obstacles in the availability of liquidity and investment in the global financial system (Padhan and Prabheesh, 2021).

How did COVID-19 affect the economy? ›

Total nonfarm employment fell by 1.4 million jobs in March 2020 and a staggering 20.5 million jobs in April, creating a 22 million jobs deficit since the start of the recession and largely erasing the gains from a decade of job growth.

What was the biggest impact of COVID-19? ›

Weakened health systems, ballooning debt, widespread learning loss, and the most significant setback in poverty alleviation during the last two decades are a few examples of the public health crisis' rippling disruptions across the globe.

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