Going circular
Filippa K is one of the sustainability pioneers in Swedish fashion. Since 2014, the brand has operated by the motto that ‘sustainability leads the way to growth’, with the lifespan of its garments as a primary focus. Among the brand's latest initiatives is a collection made from a wood-based material, OnceMore® – a collaboration with forest industry group Södra. By 2030 Filippa K aims to remake, resell or recycle 100 per cent of collected garments.
Houdini Sportswear has managed to turn more than half of its products circular – by prolonging the life of garments, as well as by offering repairs, rentals and second-hand sales. The brand has also conducted an experiment in which their clothing is composted into food soil.
Slow fashion
Ever heard of the Swedish saying 'There is no bad weather, only bad clothing'? A good starting point for a Swedish rainwear brand, right? Stutterheim is in the business of slow fashion, making durable, high-end raincoats with timeless design.
A long life also comes in the shape of wool. A New Sweden, founded in 2017, builds its brand around locally sourced materials and collaborates with farmers for its supply of wool. The company's clothes contain no plastics, and 100 per cent of its garments are biodegradable.
