How Often Should I Post on My Blog? (2024)

FAQs

How Often Should I Post on My Blog? ›

Smaller, newer blogs can build SEO by posting new content one to two times a week. For a larger, established blog, you'll want to aim to publish new or updated content four to five times a week.

As a rule of thumb, higher blogging frequency tends to attract more traffic. Companies that publish four blog posts per week or more witness 3.5 times the traffic compared to those posting less than once a week. Blogging consistently can also significantly impact audience engagement and business growth.

That being said, if your blog isn't at least a year old, you should aim to publish 6-8 posts a month around a few important and promising topic clusters aligned with your brand. Content depth: The complexity of your content is another huge factor to consider for finalizing your publishing frequency.

Start with 1-2 high-quality blog posts per month if you have a new blog and don't have the budget to scale to several blog posts a week. (That's how I turned my blog into a multiple six-figure traffic channel.) Publish 2-4 blog posts or more per week if you have a large blog and you're ready to scale your blog.

You should have somewhere between 10 to 15 posts ready before launching your blog in order to bring in meaningful traffic. Of course, that's just to start your blog.

The Pareto Principle, also known as the 80/20 Rule, states that 80% of your results come from just 20% of your efforts and activities. When applying this to your blog, you may notice that approximately: 80% of your blog traffic comes from 20% of your posts. 80% of your income comes from the top 20% of your posts.

If your primary goal is boosting organic search traffic, you'll want to post optimized content as frequently as possible. Smaller, newer blogs can build SEO by posting new content one to two times a week. For a larger, established blog, you'll want to aim to publish new or updated content four to five times a week.

If you can start a blog in a niche that you're obsessively passionate about, one that isn't too saturated, where you can build a decent audience, then you can make a cool $1000 per month, or more, from blogging. Especially as a freelancer!

Within the first year, bloggers can make $500-$2,000 per month. As you can see, you can earn a wide income range as a blogger. But aside from the numbers, remember these important takeaways before you begin: You can make money blogging even if you're not a professional writer.

The ideal blogging frequency to build brand awareness for small blogs is 1-2 times a week with new posts. The ideal blogging frequency to build brand awareness for large blogs is 3-4 times a week with new and updated posts.

How frequently do successful bloggers post? ›

How often should I post to my blog? Bloggers who publish more often see better results. Those who post two to six times per week are most likely to report “strong results” (38% of respondents), followed by bloggers who post weekly (25%) according to Orbit Media.

Creating the blog content yourself can require a lot of your time. Hiring writers to create the content will require a lot of resources. If you have limited resources, posting once or twice per week is ideal. Also, keep in mind that updating older content counts, too.

Studies show the average lifespan of a blog post is 2 years! Based on this enduring post life, blogs have the highest return on investment of all the listed options. Blogging often will increase engagement and traffic. Consistent posts will build trust with your audience by continuing to meet their expectations.

The 80/20 rule is a social media strategy that states that 80% of your social media content should give value to your audience—this can be educational, entertaining, or problem-solving. The remaining 20% should focus on promoting your products or services.

Publishing multiple blog posts at the same time once can negatively affect your SEO ranking. Google likes to see "fresh, new content." So publishing a lot at one time might not help your SEO as much as publishing singly. Also, if you publish everything at once and take a break, this could signal site inactivity.

Blogs: The most popular days for posting to blogs are Tuesday and Wednesday, and the most popular time is between 11 AM and 12 PM; the most effective day is Saturday, and the most effective time is between 12 AM and 1 PM.

You don't have to post every day. Many professionals consider 2-4 times per week to be an ideal posting schedule. Also, there is no one best posting schedule for every topic and audience. For more about writing quality blog posts, see the article How to Write a Good Blog Post.

The peak is between 9 AM and 10 AM, which shows when you can schedule or publish your posts. Building upon the same point, Kissmetrics shows that 70% of users read blogs in the morning (during the AM hours).