How Much Profit Should You Make Flipping Houses? (2024)

How Much Profit Should You Make Flipping Houses? (1)

FAQ

How much profit should you make on a flip?

On average, a rehabber shoots for a 10 to 20% profit of the After Repair Value, but it varies depending on the market and the specific project risks.

A 10% profit would be on the lower end, and a 20% profit would be considered a 'home-run' by most rehabber's standards.

So for example, if a property's After Repair Value (Resale Value) is $250,000 a rehabber should expect to make $25,000 on the lower end to $50,000. on the higher end.

How Much Profit Should You Make Flipping Houses? (2)

REALITYCHECK

The House Flipping TV Shows always give the illusion that they are making hundreds of thousands of dollars on each flip, but honestly a lot of the numbers are fake & they don't take into account all of the project costs it truly takes to flip a house.

Right now the market is very competitive, so profit margins are being compressed. In expensive markets on the East & West Coasts, some flippers are making less than 10% profits of the ARV.

How to Calculate Your Profit

​Your profit is calculated by simply taking the Project Revenues (Resale Value) and subtracting all of your Project Expenses.

Profit = Project Revenues - Project Expenses

Profit = Resale Value - Purchase Price - Repair Costs - Buying Costs - Holding Costs -Financing Costs - Selling Costs

Profit Calculation Example:

A flipper purchases a property for $95,000 that has a resale value of $210,000, and needs $65,000 in repairs, 1% Buying Costs of Purchase, $750 per Month in Holding costs, & 8% in Selling Costs. The flipper is using a Hard Money Lender that is providing a loan for 70% of the ARV ($140,000 Loan Amount), and charges 12% Interest for 6 months.

  • Resale Value = $210,000
  • Purchase Price = $95,000
  • Repair Costs = $65,000
  • Buying Costs = $950
  • Holding Costs ($750 / month * 5 months) = $3,750
  • Selling Costs (8% of Sales Price) = $16,000
  • Financing Costs ((12%*$140,000)/12)*6 Months = $8,400

How much profit can the flipper expect to make on this project?

Answer

Profit = After Repair Value - Purchase Price - Repair Costs - Buying Costs - Holding Costs - Selling Costs -Financing Costs

Profit = $210,000 - $95,000 - $65,000 - $950 - $3,750 - $16,000 - $8,400

Profit = $20,900

In this example, the flipper can expect to make $20,900

How to Calculate Your COCR

​The COCR Return is a ratio used to measure your return on the money you have invested in the deal. COCR (Cash-on-Cash Return) is calculated by dividing your Profit by the Cash Invested into the deal. ​

COCR = Profit / Cash Invested

Calculating Your Cash Invested in the Deal

We previously learned how to calculate your profit, but in order to calculate your COCR you need to also know the amount of Cash Invested into the deal.

To calculate the Cash Invested, you need to know how much Upfront Project Capital is required for the project and then subtract the amount of Funding you are receiving from your lenders.

Cash Invested = Upfront Project Costs - Funding Amount

How Much Profit Should You Make Flipping Houses? (3)

FAQ

Wait a second, what are upfront project costs?

Upfront Project Costs

Upfront Project Costs are costs incurred when you purchase the property and costs incurred during the rehab. Upfront costs include your Purchase Amount and Buying Costs when you purchase the property, and the on-going costs such as your Repair Costs, Holding Costs, & Financing Costs that you incur during the rehab.

Upfront Project Costs = Purchase Price + Repair Costs + Buying Costs + Holding Costs + Financing Costs

Note
Upfront Project Costs calculation doesn't include Selling Costs because Selling Costs are generally paid for out of the proceeds of the sale when you sell the property.

Once you have calculated your Upfront Project Costs you deduct your outside Funding Amount to calculate the amount of cash you need to invest in the deal.

​Cash Invested = Upfront Project Costs - Funding Amount

Upfront Project Costs Example:

A flipper purchases a property for $95,000 that needs $65,000 in repairs, 1% Buying Costs (of Purchase), $750 per Month in Holding Costs (for 5 months), & 8% in Selling Costs (of the ARV). The investor is using a Hard Money Lender that is providing a loan for 70% of the ARV ($140,000 Loan Amount), and charges 12% Interest for 6 months.

  • Resale Value = $210,000
  • Purchase Price = $95,000
  • Repair Costs = $65,000
  • Buying Costs = $950
  • Holding Costs ($750 / month * 5 months) = $3,750
  • Selling Costs (8% of Sales Price) = $16,000
  • Financing Costs ((12%*$140,000)/12)*6 Months = $8,400

What is the Upfront Project Costs for the Project?

Answer

Upfront Project Costs = Purchase Price + Repair Costs + Buying Costs + Holding Costs + Financing Costs

Upfront Project Costs = $95,000 + $65,000 + $950 + $3,750 + $8,400

Upfront Project Costs = $173,100

In this example, there is $180,700 in Upfront Project Costs.

Okay, now that we have calculated our Upfront Project Costs we can calculate our Cash Invested in the Deal. Let's use the Example above to calculate our Cash Invested in the Deal.

Cash Invested Example:

Our flipper from the previous example has $173,100 in Upfront Project Costs and is using a Hard Money Lender that is providing a loan for 70% of the ARV ($140,000 Loan Amount).

How much cash will the flipper need for this project?

  • Upfront Project Costs = $173,100
  • Funding Amount = $140,000

Answer

Cash Invested = Upfront Project Costs - Funding Amount

Cash Invested = $173,100 - $140,000

Cash Invested = $33,100

In this example, the flipper will need $33,100 of their own cash.

Finally, let's calculate the COCR!

Okay, now that we have all of the variables we need, we can finally calculate the COCR for the property.

COCR Example:

Our flipper from the previous examples has a Calculated Profit of $20,900 with and needs $40,700 in Cash.

What is the flipper's COCR?

  • Calculated Profit = $20,900
  • Cash Invested = $33,100

Answer

COCR = Profit / Cash Invested

COCR = $20,900 / $33,100

COCR = 63.1%

In this example, the flipper is making a 63.1% return on their cash that they have invested in the deal.

How to Calculate Your Annualized COCR

The COCR calculates your return on investment without considering the time it takes to generate that return. The annualized COCR takes into account how much your return would be on annualized basis.

Once you have calculated your COCR for a property, you can easily calculate your annualized COCR. The Annualized COCR is calculated by dividing your COCR by the number of months it takes to rehab the property.

Annualized COCR = COCR / (# of Holding Months / 12)

Annualized COCR Example:

In our previous example the flipper generated a COCR of 63.1% on a rehab project that took 5 months.

What is the flipper's Annualized COCR?

  • COCR = 63.1%
  • # of Holding Months = 5 Months

Answer

Annualized COCR = COCR / (# of Holding Months / 12)

Annualized COCR = 63.% / (5/12)

COCR = 151.4%

In this example, the flipper is making a 151.4% annualized return on their cash that they have invested in the deal.

House Flipping Calculator

To analyze your deals efficiently and systematically you may want to consider building your own deal analysis spreadsheet or utilizing a pre-built software like our Flipper Force software.

Our Flipper Force software has a House Flipping Calculator tool that is pre-built with a step-by-step process to help you can calculate your Buying Costs, Holding Costs, Selling Costs & Financing Costs for your projects.

Having a system in place will ensure that you don't miss any costly items in your analysis so you make the right offer for your property!

​Learn more about our House Flipping Calculator

How Much Profit Should You Make Flipping Houses? (4)

How Much Profit Should You Make Flipping Houses? (2024)

FAQs

How Much Profit Should You Make Flipping Houses? ›

How much profit should you make on a flip? On average, a rehabber shoots for a 10 to 20% profit of the After Repair Value, but it varies depending on the market and the specific project risks. A 10% profit would be on the lower end, and a 20% profit would be considered a 'home-run' by most rehabber's standards.

How much profit should you make on a house flip? ›

It is common for experienced house flippers to achieve a return on investment that ranges from 10-20%, after factoring in all the expenses involved when flipping a house. If you assume a 15% return, that would mean a net profit margin of: $100,000 House Flip = $15,000. $250,000 House Flip = $37,500.

What is the 70% rule in flipping? ›

The 70% rule helps home flippers determine the maximum price they should pay for an investment property. Basically, they should spend no more than 70% of the home's after-repair value minus the costs of renovating the property.

How much money does the average house flipper make a year? ›

As of Sep 1, 2024, the average annual pay for a Real Estate Flipping in the United States is $86,796 a year. Just in case you need a simple salary calculator, that works out to be approximately $41.73 an hour.

What is the 70 percent rule in real estate? ›

Put simply, the 70 percent rule states that you shouldn't buy a distressed property for more than 70 percent of the home's after-repair value (ARV) — in other words, how much the house will likely sell for once fixed — minus the cost of repairs.

What is a good ROI on a flip? ›

An average ROI, on a real estate fix and flip project has traditionally been between 50 and 100 percent. Of course, flipping a house won't always offer such a high return. Expected ROI from house flipping can fluctuate based on the current economy too.

Is house flipping still profitable in 2024? ›

The median $312,375 resale price of homes flipped nationwide in the first quarter of 2024 generated a gross profit of $72,375 above the median investor purchase price of $240,000.

What is the golden rule for flipping houses? ›

Many home flippers abide by the so-called golden rule for house flipping: the 70% rule, which says that you should pay no more than 70% of what you estimate the house's ARV (after-repair value) to be. You generally calculate ARV as the current property value plus the added value of any renovations you do.

What is the 90 day flipping rule? ›

The FHA flipping rule requires investors to hold properties for at least 90 days before selling to FHA buyers. This rule impacts property flipping plans by imposing additional scrutiny on sales within 91-180 days. Investors need to factor these timelines into their investment strategies.

What is an illegal flip? ›

This is how they work: A con artist buys a property with the intent to re-sell it an artificially inflated price for a considerable profit, even though they only make minor improvements to it. In order for this scheme to work, the con artist needs to find someone to buy the property from him quickly.

How many house flippers fail? ›

An analysis RealtyTrac ran for Money showed that 12% of flips sold at break-even or at a loss before all expenses. In 28% of flips, the gross profit was less than 20% of the purchase price.

Is being a house flipper worth it? ›

Done the right way, a house flip can be a great investment and incredibly profitable. In a short amount of time, you can make smart renovations and sell the house for much more than you paid for it. But a house flip can just as easily go the opposite direction if it's done the wrong way.

How successful are house flippers? ›

House-flipping gross profit and return on investment

The average return on investment (ROI) for house flipping in 2023 was 27.5%, and the average gross profit was $66,000, according to Attom. Popular as it is, house flipping has become less profitable over the past several years.

What is the golden rule in real estate? ›

Corcoran's Golden Rule of real estate investing consists of two main parts. The first is being able to purchase property with at least 20% down, ideally in a location that has started seeing an increase in demand. The second is to have tenants living on that property paying the mortgage.

What is the 50% rule in real estate? ›

The 50 Percent Rule is a shortcut that real estate investors can use to quickly predict the total operating expenses that a rental property investment is likely to generate. To work out a property's monthly operating expenses using the 50 rule, you simply multiply the property 's gross rent income by 50%.

What is the 70 30 rule in flipping houses? ›

In order to successfully flip houses you need to buy properties at a big enough discount to make a profit and cover all of the other 'Fixed Costs' (buying, holding, selling & financing costs). When you multiply the After Repair Value by 70% you are discounting the property by 30% to cover your Profit and Fixed Costs.

Is 100k enough to flip a house? ›

$100,000 is plenty for the rehab, closing costs, and other fees that come along with real estate investing. You'll need a hard money lender for the bulk of your project, but you can flip homes for much less than $100,000—even less than $5k when done right.

Is 20k enough to flip a house? ›

$20,000 is small to get into the flipping houses but can do just fine. what you need is knowledge and not money. find the right projects, it can be 2 hours drive from where you live but its worth it buy really cheap, and find the right contractors.

Is flipping houses ordinary income? ›

The IRS considers the profits of flipping houses as ordinary income, meaning that you pay taxes within your normal income tax rate. You'll have to pay a self-employment tax, which typically is a rate of 15.3%.

Can you make a million dollars a year flipping houses? ›

First, I have not made $1 million flipping houses in a single year. Second, it is possible, but tough to do because of the team it takes to flip enough houses, the expenses that come with flipping houses and the difficulty of finding deals that leave enough profit to make that much money.

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