How Much Money Wholesalers Make with Wholesale Real Estate Business? | Property M.O.B. (2024)

Wholesaling real estate is an investment business, so asking how much you could make wholesaling real estate is like asking how much you can make with an investment in the stock market. It depends, doesn’t it?
There’s a whole range of factors that determine how much money you could make. Not least of which is the time and effort you put in. While it’s true that you stand to make a substantial income from wholesaling property, it’s not something you can take for granted.
Running a successful wholesaling business depends on your ability to identify distressed properties, negotiate with sellers, and find cash buyers who will buy the properties you identified. You need to have a keen eye for promising properties and property values, a willingness to network and the ability to build a strong buyers list based on solid relationships.

Table of Contents

How does wholesaling real estate work?

Wholesaling real estate is a short-term investment in property that doesn’t require a cash layout. All the wholesaler does, is facilitate the sale of a property to a third party after coming to an agreement with the seller. In other words, the wholesaler acts as a middleman between a seller and a property investor. The process works as follows.

  1. A wholesaler locates a distressed property priced below market value because it’s in a bad state of repair.
  2. The wholesaler then traces the homeowner and enters into an agreement to put the property under contract for a certain amount, say $90,000.
  3. The wholesaler doesn’t sell the property but finds a cash buyer or a real estate investor willing to buy the property at a higher price than the one agreed to with the seller.
  4. The wholesaler then assigns the agreement to sell the property to the new buyer, who takes over the right to buy the property.
  5. The wholesaler pockets the difference between the original price agreed with the owner and the higher price negotiated with the end buyer. Note: the wholesale isn’t selling the property itself, but the right to buy it, so the end buyer now has the right to buy the property.
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How much money can you make wholesaling property?

For the most part, the amount of money you make from wholesaling depends on a few different factors, but mostly on the amount of effort you put in. In most cases, the wholesale fee will largely depend on the area and the average value of properties in the area. For homes valued at $60K, the wholesale fee will be substantially less than a property in an area where homes are valued at $300K.
Typically, a wholesaler makes between $5,000 and $10,000 per deal with some wholesalers making as little as $500 and others making as much as $30,000 and more. Wholesalers who make $20,000 to $50,000 per month do not work on their own. They have several people working for them on different aspects of the business, including marketing, bookkeeping, acquisitions, contracts, and marketing. Between them, they move multiple properties per month. People making this kind of money also spend a lot on marketing, so don’t let anyone tell you that you don’t need any money to do property wholesaling. If you make one or two sales in a blue moon, maybe you don’t need much, but in the real world, you need to spend some to make some.

What can you realistically expect starting out as a wholesaler?

For someone starting out fresh, it will be necessary to build up a list of cash buyers and real estate investors, and building those relationships takes time. It is realistic to expect to close five to ten wholesale deals in the first year, which should make you anything from $25,000 to $50,000. Of course, you could make much more, but you could also make much less. You can make serious money wholesaling real estate, but it’s not guaranteed, and it won’t happen overnight.

What can a wholesaler do to earn the highest possible income?

Know your numbers
A crucial factor for a successful wholesaling business is thorough understanding of numbers, and never lying about those numbers. Numbers drive wholesaling deals: wholesalers have to contract a property for as low as possible otherwise cash buyers won’t give it a second look. More often than not, this may mean that you may make less than you counted on. In other cases, it might be best to just walk away from the deal. What you don’t want to do, is taking a loss on a property.
All of this boils down to the indisputable fact that wholesalers must be thoroughly adept at judging the profitability of the property and applying the 70% rule. According to this rule, which most successful wholesalers follow, the maxim offer to the seller will be 70% of the after-repair value minus the wholesaling fee. For this to work, you must be able to accurately estimate (1) the cost of renovations and (2) the impact of the renovations on the future value of the property.
The outcome of any wholesaling deal is a numbers game and the price of a miscalculation can be a deal that drags on or even disappears altogether.

Build a killer cash buyers list
Another equally important aspect of wholesaling is having a cash buyers list. If you have properties to sell but no one to sell them to, you have no business. The whole business of wholesaling is predicated on the idea of obtaining viable properties and moving them as soon as possible. A well-curated buyers list enables you to move properties fast and efficiently.
With a wholesale buyers list, you can have a potential buyer lined up as soon as you start negotiations with the seller, which takes stress and urgency out of the picture.

Focus on long-term relationships
Wholesaling real estate is as much about people as it is about property. A successful wholesaling business is built on strong long-term relationships. Some experts in the field go so far as to suggest that long-term relationships are more important than focusing on making money.
You can always choose to give priority to buyers that you have worked with before, but it’s important to keep on adding new investors to your list. Building strong relationships with them will give you an indication of the king of properties they are interested in so you can focus your efforts on those, which will ensure more success for you.

Honesty is the best policy
It’s important to build a good reputation. Never be tempted to exaggerate the potential profits cash buyers may earn. Cash buyers and property investors are savvy people who can work out the after- repair value of the property themselves. Investors talk among themselves and just one shady deal with one of them can damage your reputation.

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How Much Money Wholesalers Make with Wholesale Real Estate Business? | Property M.O.B. (2024)

FAQs

How Much Money Wholesalers Make with Wholesale Real Estate Business? | Property M.O.B.? ›

The amount of money that you can make as a real estate wholesaler depends on how much time and money you have to invest in your business. The first year may be your lowest reported year of income, without $50,000 and it should increase from there. Many wholesalers easily earn as much as $1,000.000. 00 per year.

How much do real estate wholesalers make per deal? ›

Average Profits: On average, many wholesalers report earnings between $5,000 and $20,000 per transaction. High-End Profits: In highly competitive or upscale markets, profits can occasionally soar to $30,000, $40,000, or even higher for a single deal.

How much profit do wholesalers make? ›

When calculating a good wholesale profit margin, consider factors such as the industry, market conditions, and your specific business model. Wholesalers usually aim for a 30% to 50% profit margin, allowing room to cover operating expenses, invest in business growth, and generate a healthy ROI.

Can you actually make money wholesaling real estate? ›

Real estate wholesaling involves a certain amount of risk, especially if a wholesaler has to make earnest money deposits. However, the potential to make solid profits is there for those who commit to the time and effort required to build a wholesale real estate business.

What is the monthly income of wholesale? ›

Wholesale Salary
Annual SalaryMonthly Pay
Top Earners$136,500$11,375
75th Percentile$103,000$8,583
Average$83,482$6,956
25th Percentile$59,000$4,916

What is the 70% rule in wholesaling real estate? ›

Put simply, the 70 percent rule states that you shouldn't buy a distressed property for more than 70 percent of the home's after-repair value (ARV) — in other words, how much the house will likely sell for once fixed — minus the cost of repairs.

Is wholesaling real estate worth it? ›

Overall, wholesaling is a great strategy to quickly generate income in real estate, but it does require a significant amount of work. However, the income potential can totally be worth the effort required.

Which is the most profitable wholesale business? ›

Below is an overview of the leading wholesale business opportunities within this sector.
  • Home Decor and Furniture. ...
  • Gardening Supplies. ...
  • Kitchenware and Appliances. ...
  • Eco-Friendly Products. ...
  • Pet Supplies. ...
  • Baby Products. ...
  • Toys and Games. ...
  • Party/Event Supplies. The party planning market exceeded $4 billion in 2022.
Aug 7, 2024

Can you become a millionaire from wholesaling? ›

Spreading Investment is the Key

Many wholesalers worldwide have built successful businesses, showing that becoming a millionaire is possible with the right plan and determination.

How do wholesalers make money? ›

Wholesalers operate as middlemen between product manufacturers and retailers or other businesses. They make a profit by buying products in bulk at a discount and reselling them in smaller quantities at a higher price to individual retailers.

How to wholesale houses for beginners? ›

There are seven basic steps to wholesaling real estate.
  1. Research Local Wholesaling Laws. ...
  2. Find Distressed Properties And Motivated Sellers. ...
  3. Find Sales For Recent Comparable Properties. ...
  4. Calculate The Expected Return On Investment. ...
  5. Make An Offer And Get The Property Under Contract. ...
  6. Market The Contract And Find Cash Buyers.
Jul 26, 2024

How difficult is it to wholesale real estate? ›

Is wholesaling real estate hard? The answer is no, it's pretty simple. Market, talk with a motivated seller, get it under contract, market the contract, find in buyer, sign, title company closed. So that concept is very simple.

What are the disadvantages of wholesaling real estate? ›

One of the biggest cons is that it can be difficult to find a buyer. Because you're not actually selling the property, you'll need to find someone who is willing to buy the contract to buy the house from you at the higher asking price.

What is the average wholesale fee? ›

From there, the wholesaler will enter into a wholesale real estate contract and then reassign the contract to an end buyer for a higher price. This is known as a wholesale fee and usually costs 5% – 10% of the total property price.

How do you calculate wholesale profit? ›

Alternatively, you can do it manually by subtracting the cost of goods sold (COGS) from the net sales (gross revenues minus returns, allowances, and discounts). Then divide this figure by net sales to calculate the gross profit margin in a percentage.

What is wholesale for small business? ›

Wholesale is a business model where you sell goods in large quantities at a lower price, primarily to those who will resell them. Here's how it works: manufacturers make lots of products. Then, wholesalers buy these products in huge quantities. Because they buy a lot, they get lower prices.

What percent of wholesalers are successful? ›

It was a brutal business even before the Internet era: only 20 percent of all wholesale distributors managed to beat the S&P 500 over the last five years, while more than 50 percent consistently destroyed shareholder value (Exhibit 1). Yet a few wholesale distributors have surprising success stories to tell.

How do you structure a wholesale real estate deal? ›

There are seven basic steps to wholesaling real estate.
  1. Research Local Wholesaling Laws. ...
  2. Find Distressed Properties And Motivated Sellers. ...
  3. Find Sales For Recent Comparable Properties. ...
  4. Calculate The Expected Return On Investment. ...
  5. Make An Offer And Get The Property Under Contract. ...
  6. Market The Contract And Find Cash Buyers.
Jul 26, 2024

Can you negotiate with real estate wholesalers? ›

The world of wholesale real estate investing offers numerous opportunities for investors. One of the key elements that makes the difference between a good deal and a great deal? That's right. It's the negotiation.

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