How Much Money Can You Make on TikTok for 1 Million Views? [2024] (2024)

Alternate Ways to Monetize on TikTok:

In addition to TikTok’s ad revenue and Creator Fund, there are other avenues to generate income on the platform:

1. Brand Collaborations:

Many TikTokers partner with brands to create sponsored content. Influencers can earn a substantial income by featuring or promoting products and services in their videos. Rates for brand partnerships vary depending on factors such as follower count and reach. Influencers can charge between $0.01 and $0.02 per view, resulting in earnings of $10,000 to $20,000 per million views for sponsored posts.

Let’s take a look at some real-time examples of TikTok creators who have successfully monetized their TikTok following via brand sponsorships:

1. Charlie D’Amelio: With her massive following of 149.7 million, Charlie D’Amelio earned an estimated $17.5 million in 2021 through various deals. According to celebrity networth she charges around $100,000 per sponsored tiktok post.

2. Dixie D’Amelio: Charlie’s sister, amassed 57.4 million followers and earned around $10 million via creator fund, sponsorships, ad spots, production deals and her own merchandise.

3. Addison Rae: With 88.9 million followers, Addison earned an estimated $8.5 million in 2021. She reportedly makes $65,200 per sponsored post. She also has had many endorsem*nt deals and partnerships with companies like Pandora, Vital Proteins, IPSY, and Alani Nu, among many others.

2. Live Streaming:

TikTok’s live streaming feature allows creators to interact with their audience in real time. Viewers can support their favourite creators by sending virtual gifts during live streams. These virtual gifts can be converted into real money. Top creators can earn hundreds of dollars per live stream through gift redemptions. You should have at least 1000 TikTok followers to be eligible to start live streaming.

Let’s take a look at some real-time examples of TikTok creators who have successfully monetized their TikTok following via Live streaming:

1. Jakey Boehm, a 28-year-old Australian TikToker, is known as a “sleepfluencer.” As a sleepfluencer, he creates content on social media while he sleeps, with thousands of fans watching in real time. These fans actively engage in various ways to prevent him from falling asleep. It is estimated that he’s made around $34,000 from his TikTok Livestreams.

2. Lucy Davis, a full-time ASMR content creator, has achieved remarkable success through live streaming on TikTok. Within a span of six months, she accumulated 500,000 followers primarily by going live on the platform. It is estimated that Lucy earns approximately $20 to $300 every time she hosts a live session on TikTok.

3. Selling Products or Services:

A growing trend among TikTokers is the launch of their own products or services. These creators utilize their audience to sell physical or digital goods, such as merchandise or online courses. Interestingly, marketers who place ads on TikTok can reach approximately 13.6% of the entire global population which is quite a staggering. Depending on the creator’s reach and the demand for their offerings, the income from these ventures can be substantial.

Here are a couple of examples of TikTok creators who have successfully sold digital downloads and have made a living from it:

1. Jakob Welle-Smogeli began posting TikToks about PowerPoint presentations in the summer of 2022. Within six months, he accumulated 3.8 million TikTok followers and earned over $150,000 from his brand. By selling PowerPoint templates priced at $18, he made around $30,000 in just the first month. In total, he has generated over $127,000 in template sales and secured brand partnership deals through his TikTok platform.

2. Kat Nortonteaches Microsoft Excel on TikTok. Within a few weeks of posting videos on TikTok, she gained over 100,000 followers, and her business now generates more than $2 million a year.

Let’s consider another example in addition to the previous ones. Imagine you have a follower count of 100,000, similar to Jakob and Kat Norton. If you offer templates and PDFs to your followers at a price of $10, and assuming that 1% of your user base purchases your digital downloads, you can easily generate $10,000 in revenue. Selling digital downloads is an excellent way to earn passive income because you only need to create the products once, without the complications of delivering physical items. Platforms like CheckYa make it incredibly easy for you to sell digital downloads to your TikTok followers by adding the CheckYa bio link to your TikTok profile.