Instagram is now one of the most popular social networks in the world with more than 2 billion active monthly users. With this solid user base, it’s no surprise 97% of marketers view Instagram as the most important channel for influencer marketing.
If you haven’t already used Instagram influencer marketing to promote your brand but are interested in doing so, you may wonder — how much do influencers charge per post? Understanding Instagram influencer pricing is key to developing your influencer marketing strategy and budget.
In this blog, we’ll break down some of the factors that affect the price of paid sponsorships on Instagram.
What Is the Average Price of an Influencer on Instagram?
Unlike traditional advertising channels like television and radio, influencer marketing is especially variable. Each influencer can set their own rates for sponsored posts, and these rates can vary significantly from one influencer to the next. There’s so much uncertainty around rates that some new influencers end up searching things like “how much should I charge as an influencer?” and “how much should I charge for a post on Instagram?”
In other words, it’s hard to give an average price for a sponsored post on Instagram. There is no set Instagram post price list that influencers use. Some influencers may be willing to make a sponsored post in exchange for free products while others can charge millions of dollars per post.
How Much Does It Cost per Post on Instagram?
Even though there’s considerable variability in how much influencers charge, we can still make some estimates of how much brands will have to pay per sponsored post on Instagram. In general, an Instagram pricing calculator will show the following rates:
$10-$100 per post by nano influencers (1,000-10,000 followers)
$100-$500 per post by micro influencers (1,000-100,000 followers)
$500-$5,000 per post by macro influencers (100,000 to 1 million followers)
$5000+ per post by mega influencers (over 1 million followers)
You also have to consider the fact that influencers can use different pricing structures. Some may charge flat rates per post (as shown above), but others may choose to charge per impression or engagement on the sponsored posts.
How Does Follower Count Affect the Cost of an Influencer?
As you can see from the general price guidelines above, the price of sponsored posts typically increases as the influencer’s follower count grows. A general cost-per-follower on Instagram guidelines is $10 per 1,000 followers for a promotional post. So, for example, if you want to partner with an influencer with 50,000 followers, you could expect to pay $500 per sponsored post. You can use these guidelines to start developing your budget for your influencer marketing campaign.
These cost considerations are part of the reason why so many brands are choosing to work with micro influencers. Due to their lower follower counts, micro influencers are typically much more affordable partners for brands compared to mega influencers with more than one million followers.
Of course, follower count is not the only factor that affects the price of a sponsored post on Instagram. Other factors that can influence the price of sponsored posts are:
All these factors will play a role in determining how much an Instagram influencer charges for a sponsored post.
How Do I Accept a Paid Partnership on Instagram?
Brands that want to partner with Instagram influencers for campaigns can propose the partnership in several ways. Reaching out through direct messages (DMs) or email is common. If the influencer wants to work with your brand, they will likely ask for more details and accept the partnership.
Some of the benefits of paid partnerships on Instagram for brands include:
Building brand awareness
Gaining credibility and establishing trust with audiences
Driving conversions and sales
Expanding your brand reach
Increasing your brand’s social media following
How Lionize Can Help with Your Influencer Marketing Strategy
Launching an influencer marketing campaign on Instagram can be intimidating. You have to find the right influencers, get them to agree to partner with your brand, and manage the campaign — all of which can add up to hours of extra work each week. Rather than taking all that on, why not turn to the experts in influencer marketing? That’s where Lionize comes in.
Lionize is an AI-powered influencer marketing platform that helps brands crush influencer marketing. The platform manages every aspect of influencer marketing from recruitment to reporting for you, turning hours of work into just minutes. You’ll also have a dedicated expert Account Manager to help you develop and execute your strategy.
Book a demo to see the Lionize influencer search tool in action. You can start building brand awareness and boosting sales through influencer marketing in no time.
In general, an Instagram pricing calculator will show the following rates: $10-$100 per post by nano influencers (1,000-10,000 followers) $100-$500 per post by micro influencers (1,000-100,000 followers) $500-$5,000 per post by macro influencers (100,000 to 1 million followers)
There's a generally accepted Instagram influencer rate of $100 per 10,000 followers. That pricing can change based on the number of posts requested, the value of an influencer's audience to a brand, and additional factors such as production expenses or exclusivity rights.
When you notice an influencer upload a post, and then you see “Paid Partnership with…” above the post in feed or story, it means that the person who shared it has a business relationship with the brand mentioned and that they were compensated for the post in some way.
When deciding how much to charge per Instagram sponsored post, consider factors such as your engagement rate, niche, industry, and the quality of your content. As a guideline, you can charge between ₹500 to ₹5,000 per 1,000 followers for a single post.
In general, you can expect to sell an Instagram account with 200k followers for anywhere between $10,000 and $20,000. However, if the account has a high engagement rate, is in a popular niche, and has high-quality content, you may be able to sell it for more.
The rule of thumb is this: influencer-brand collaborations are priced at $100 for every 10K followers you have depending on the scope of work, meaning if there is a lot involved, you can charge a little more, but don't be greedy. If you have around 1,000 followers you could charge around $10-15 per sponsored post.
In the most common form of paid partnerships, brands pay influencers to create content featuring their products or services in the form of a post. Affiliate marketing. Influencers can earn a commission on sales generated through unique affiliate links they share on their Instagram profiles.
Generally, influencers with at least 10,000 followers can start collaborating with brands for sponsored posts and promotions. However, some smaller influencers with highly engaged audiences may also attract sponsorship deals.
As an influencer, the paid partnership tag allows influencers to make money through Instagram advertising while complying with the guidelines of the Federal Trade Commission (FTC). Moreover, working with a diverse range of brands helps build your portfolio which creates a demand for your services.
This type of collaboration does not need to be compensated with money or gifted products, it just merely states that both parties worked on the content together. In contrast, partnership ads are compensated with money or gifted products.
Are paid promotions on Instagram worth it? While paid promotions can help you reach new audiences on Instagram, you need to understand your campaign goals, audience and success metrics in order to see tangible ROI.
On average, creators can earn between $0.01 to $0.05 for every 1000 views. But it's not just about views anymore. Instagram creators can use different methods to make money, like brand collaborations and affiliate programs, since the Reels Play bonus program ended.
If you are a content creator or sponsored content, this type of content is ideal to show the diversity of your content style. When charging for an Instagram Reel, you can charge $100 to $600 per reel, depending on how well-known you are!
In the Instagram app, select the post, story or reel that you want to turn into a partnership ad from your Instagram profile. in the top right corner of your post, story or reel. Tap Partnership label & ads. Turn on the Get partnership ad code toggle.
According to Statista, mega-influencers charge a minimum average price of $1,200 per Instagram post. But you may not need an audience of 1,000,000+ followers to reach your marketing goals. Nano-influencers on Instagram can charge between $25 and $150 per post.
On average, businesses that are advertising on Instagram can spend as little as $0.25 or as much as $2+ per click, anywhere from $4 to $10 per 1,000 impressions, and from $0.03 – $0.11 per engagement action.
Introduction: My name is Tyson Zemlak, I am a excited, light, sparkling, super, open, fair, magnificent person who loves writing and wants to share my knowledge and understanding with you.
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