“Why do you think model homes sell so fast?” asks Laura Sanders, a 22-year veteran real estate agent in Coral Springs, Florida. “It’s because they’re staged. Sellers get the money they spend back and they sell quicker.”
The stats validate that you’ll increase your odds of a quick, high-offer sale if you opt to stage your home.
According to HomeLight’s End of Year 2023 Top Agent Insights Report, 67% of agents say staging is helping to sell homes, and 31% of those agents label staging as “essential for a sale.” Additionally, well-staged homes sell for 13% more on average. The National Association of Realtors (NAR) 2023 Profile of Home Staging reports that 27% of agents stated that homes staged before listing spent less time on the market than unstaged homes.
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With all those figures in favor of home staging, hiring a pro sounds like a paying proposition. Home staging can cost anywhere from $1,500 – $4,000, depending on the size of your home and the amount of staging your home needs. Before you can determine the level of staging that’s right for you, you’ll first want to understand what professional stagers actually do.
What is home staging?
Professional home stagers blend interior design skills with real estate marketing strategies to transform homes to appeal to the largest pool of buyers.
“I’m a huge advocate of staging,” says Dawn Krause, a top real estate agent in the Wildwood suburb of St. Louis, Missouri. “Sometimes people push back and don’t want to spend that money, but I tell them this is about an investment to net the most amount of money from their home sale. That’s what staging is going to do because the look of the home is so important.”
And thanks to digital media, it’s more important than ever for your home to be well-staged in professional photos and in person.
“A staged home is not exceptional anymore; it’s expected,” says Jenn McCormac with Carousel Staging & Interiors. “We have been conditioned by the marketplace to believe that any home for sale should look like the images we see on social media platforms and popular home improvement shows like ‘Flip or Flop’ and ‘Fixer Upper.’”
So, exactly how much does it cost to make your home look like it’s been designed by a home improvement show host?
The cost of home staging
Some home staging quotes are as little as a few hundred dollars, but others can run into the thousands. To break down the costs, we need to look at the two main types of home staging projects: vacant homes and owner-occupied homes.
Vacant homes are generally more expensive because your stager is bringing in all of their furniture and decor. That’s where those monthly rental fees come in. You’re paying to rent that stager-owned decor by the room and by the month.
Staging costs increase based on how many rooms you stage and how long you need the furniture in place (i.e., until your home sells or you accept an offer). Other costs may include consultation fees and moving expenses for the decor.
“There’s staging, and then there’s luxury staging,” says Nicole Gittens, home stager, interior designer, and author of “Purpose by Design.” “Staging costs start around $1,500 for smaller homes with less square footage, and it goes up to $10,000 for luxury homes with significantly larger floor plans.”
Owner-occupied homes are a different story. If the stager is able to use your existing furniture and decor to get the job done, you cut out the rental and transportation costs, which is a major money-saver.
So, lived-in homes can be significantly less expensive — but not always. Lived-in homes are, well, lived-in. Since the stager has to style around all of your stuff, this can amount to hours or days of extra labor.
“Homeowners who are worried about affording staging need to find a stager that can help them achieve the staging goals they have within the parameters of their budget,” explains Gittens. “It’s my job to meet them in the middle with options that are affordable, so they can still reap the benefits of staging.”
- So, how can you keep those home staging costs from creeping up too high? Let’s take a look at the top five options:
1. Wrap staging costs into your closing costs
Let’s say your home stager has come up with a spectacular, yet affordable staging plan that’ll show off your home in its best light in a tough market — but it’s still going to cost you a couple grand.
How do you swing that when you’re already struggling to pay moving expenses? Ask your stager if you can pay them out of the proceeds of your home sale.
“Many companies, like Carousel, will work with clients to make the staging affordable by letting them pay for the majority of the staging costs at closing, once the property has sold,” says McCormac.
Not all stagers will agree to delay payment in full until after the home sells because of those few bad eggs who run off without paying, but it doesn’t hurt to ask.
2. Stage only key rooms in vacant homes
Vacant homes are harder to sell because it’s difficult for buyers to feel connected to a house with nothing in it. According to NAR, 81% of buyer’s agents reported that it’s easier for buyers to visualize how their own sofa and end tables will fit into your living room if they see similar furniture in place.
Source: (National Association of REALTORS®)
Source: (But completely staging every empty room in a three- or four-bedroom house isn’t affordable for most home sellers. If you need to save money, don’t bother staging every inch; just stage the rooms that your potential buyers will use the most. For 39% of buyers, the living room is the most important room to stage, followed by the primary bedroom (36%) and the kitchen (30%).
“For vacant home sellers on a budget, we would just stage the common areas plus the primary bedroom,” says Vanessa Nielsen, a professional stager with Encore Staging Services. “Depending on square footage, vacant home staging can range anywhere from $2,350 to $3,350 as a base price for the standard areas — living room, dining room, kitchen, all bathrooms, and the primary bedroom. All other areas are at an additional fee.”
- Source: (Vanessa Nielsen, Encore Staging Services)
Source: (Vanessa Nielsen, - Source: (Vanessa Nielsen, Encore Staging Services)
Source: (Vanessa Nielsen, 3. DIY owner-occupied staging after a professional consultation
Whether you’re strapped for cash or simply a fan of interior decorating, one guaranteed way to save money on staging is to DIY the staging — with some professional guidance.
“You don’t have to spend all this money on staging,” explains Sebastian Frey, a top real estate agent in the greater San Jose, California area. “Most people that I work with just need some guidance on what they should do from a staging consultation. Then, they carry that out with their own sweat equity. Doing it that way is not going to cost very much, and it’s not going to take very long,” he adds.
Of course, this only works if your existing furniture and decor are already magazine-worthy. Your stager can tell you what works and what doesn’t during the typically two-hour consultation.
Make the most of that consultation time by doing a lot of the grunt work before the stager arrives. Start by decluttering and depersonalizing, packing away everything (except your best decor items) that isn’t a necessity, and then give your home a top-to-bottom deep clean.
Do your best to DIY stage what’s left — keeping an additional assortment of artwork and decor set aside for your professional stager to pull from. With less clutter to wade through, your pro will have plenty of time to advise you on the finishing touches. They may even make some of the changes for you — and a few won’t even charge you for it.
“There are definitely some homes out there that have amazing furnishings, but they just need a fresh eye and a second opinion,” says Nielsen. “For these homes, I’m happy to do a thorough consultation as I do at every home, and I end up not charging the homeowners for my time.”
However, in Nielsen’s experience, “only about 5% of sellers have any design sense or have furniture that’s up to par,” she adds. “But whenever I visit a home that’s already got great pieces, I happily tell them they don’t need to spend their money hiring me or anyone. I feel we have this fiduciary duty, just like real estate agents and loan officers, to do what’s in their best interest.”
4. Soft stage your vacant home
If even partially staging your vacant home isn’t an option financially, it may be worthwhile to invest a little money in soft staging.
“Soft staging only involves accessorizing the home with artwork and accessories that warm up the home and does not utilize furnishings,” explains Gittens. “It’s a last resort for a seller who cannot afford traditional staging and doesn’t want the empty home to feel too cold upon entry.”
Along with artwork on the walls, soft staging includes things like colorful towels in the bathrooms or a bowl of fruit on the kitchen counter. These attractive additions draw the buyer’s eye so that they focus on the pleasant features of your home rather than searching for any flaws.
The trick is finding a stager who’s willing to only soft-stage your home.
“I do not offer soft staging services,” explains Gittens. “There’s a lot of time and work that goes into our staging jobs, and at the end of the day, it has to be worth everyone’s time. I think if a seller is willing to consider soft staging, the stager should present some other options that do involve lighter furnishings that will still get the job done.”
That step up from soft staging doesn’t have to be expensive. For example, it’s often cheaper to rent a pair of occasional chairs and a single end table than a full living room set.
“A lot of times living spaces can still be shown in their best light with more intimate conversational seating areas,” says Gittens. “The best way to cut costs when staging is to find a stager who is willing to work with you.”
5. Hire an agent who provides complimentary staging services
“If you can’t afford it, hire a Realtor that is a certified home stager because they can help you,” suggests Sanders. “Like for me, I am a certified home stager, and I don’t charge extra for that service.”
Of course, not all agents are also certified stagers; some agents simply pay for staging out of their own pocket because they truly believe in the value it provides for their clients.
“I give my clients a staging consultation for free,” says Frey. “I walk through the property with my stager that I pay for, and I record our conversation. Then I transpose it later, and I write down a list of things to do room by room. So my clients can literally stage their house for free if they put in the work.”
To stage or not to stage
The verdict is in: Almost any agent will tell you that home staging saves days on market and makes their clients more money.
“For example, I had a property that backed onto a turnpike,” recalls Sanders. “It was listed unstaged with another Realtor for months, and it was horrible-looking, with horrible pictures. I used staging to take away from that negativity and put it back on the market with new pictures. We had an offer within three days.”
With the help of the right real estate agent and professional stager, you too can design an affordable staging plan that will get your home sold without busting your budget.
Home staging FAQ
Home staging is the act of preparing a property for sale by making it appealing to the highest number of potential buyers. This often involves decluttering, rearranging furniture, updating decor, and sometimes even minor renovations to make the home appear more modern and move-in ready.
The cost of home staging varies widely based on factors such as location, size of the home, whether furniture rental is required, and the extent of services provided. While some basic consultations may cost a few hundred dollars, full-service staging for larger homes can run into the thousands.
Yes, in many cases, staging can have a significant impact on both the selling price and the speed of sale. According to HomeLight’s End of Year 2023 Top Agent Insights Report, professionally staged homes can sell for up to 13% more than unstaged homes.
Absolutely! While staging an entire home can be beneficial, many sellers opt to stage only the key rooms that have the most impact on potential buyers. These often include the living room, primary bedroom, kitchen, and dining room. By focusing on these primary spaces, sellers can often achieve a significant portion of the benefits of staging while keeping costs more manageable.
While homeowners can certainly take steps to declutter and depersonalize their space, professional stagers bring expertise in design, market trends, and buyer psychology that can maximize the appeal of a property. For those on a budget, even a consultation with a stager to get advice and recommendations can be valuable.
Header Image Source: (Breadmaker/ Shutterstock)
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Kelsey Morrison
Former Editor
Kelsey Morrison worked as an editor for HomeLight's Resource Centers with seven years of editorial experience in the real estate and lifestyle spaces. She previously worked as a commerce editor for World of Good Brands (eHow.com and Cuteness.com), and as an associate editor for Livabl.com. Kelsey holds a bachelor’s degree in Journalism from Concordia University in Montreal, Quebec, and lives in a small mountain town in Southern California.
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