How Many People Read Blogs? ([currentyear] Readership Stats) - Master Blogging (2024)

Hard to believe, right?

Now, let’s dive into more blog readership statistics to gain a deeper insight into the behavior and demographics of blog readers.

The statistics below will answer key questions, like:

Let’s get started.

How often do people read blogs?

The majority of people read 1-4 posts per month, with only 6% reading multiple articles daily.

1. 29% of internet users read blogs at least once per month.
2. 18% of internet users read blogs every day.
3. 16% of internet users read blogs 1-3 times per week.
4. 14% of internet users read 4-6 times per week.
5. 6% of internet users read more than one post per day.
6. 17% of internet users never read a single blog post.

How old are blog readers?

There’s a fairly consistent distribution of blog readers in terms of age over the years.

While younger people still read blog posts, they lean more toward easy-to-consume social media content.

7. More than 37% of blog readers are 41 to 60 years old.
8. 30% of blog readers are 31 to 40 years old.
9. 17% of blog readers are 25 to 30 years old.
10. 10.3% of blog readers are 19 to 24 years old.

Who are blog readers?

Multiple data sources reveal that there’s a consistent distribution of blog readership between biological genders across the globe.

Blog readership is also in line with the number of internet users per country. For example, with 1,050 million internet users, China leads the world in terms of blog readers.

11. The widely accepted breakdown from Pingdom shows that 55% of readers in top blogs are male.
12. 45% of readers in top blogs are female.
13. Next to China’s 1,050 million, India follows as the country with the most number of internet users with 692 million people.
14. The United States has 311.13 million internet users.
15. In India, internet users who read blogs are 40% female and 60% male.
16. On Medium, blog readers are 35% female and 65% male.

What are the most popular blogging platforms?

WordPress and Tumblr are two of the biggest blogging platforms on the internet. And their market share, along with that of other blogging platforms, is also directly proportional to the readership they garner.

17. 409 million blog readers go to WordPress-powered sites to generate 20 billion page views per month.
18. Around 198 million blog readers visit Tumblr each month.
19. 37.6 million blog readers go to Blogger.com each month.
20. Lastly, 100 million blog readers go to Medium each month.

Why do people read blogs?

People read blogs for a handful of reasons, like learning new skills, entertainment, and keeping up with the news. Others also like to utilize blogger recommendations to influence a purchase decision.

21. 62.2% of internet users read blogs to learn or find answers to their questions.
22. 51.1% of blog readers are looking to get entertainment or simply “pass the time.”
23. 42% of readers check blogs to keep up with the latest news and trends.
24. 10.7% of readers refer to blogs for school or work
25. 29% of blog readers want to answer questions or solve problems related to school or work.

When do readers check blogs?

Data suggests that most people read blogs in the morning, specifically between 9AM and 10AM. Interestingly, male readers are more likely to check out blogs at night than female readers.

26. 70% of readers prefer reading blog posts between 9AM and 10AM.
27. Blogs generally get a spike in readership at around 11AM.
28. Most blog readers prefer checking out articles on Mondays.
29. Blog readers are more likely to leave comments on Saturdays around 9AM.
30. Male readers are more likely to read blogs in the evening and at night.

How do people read blogs?

Not everyone completely reads an entire blog post from top to bottom. In fact, statistics show that 80% of readers only read a blog post’s headline before moving on. A lot of readers also only keep reading a post for 96 seconds.

When readers decide to check a post from start to finish, chances are they’ll only skim it.

31. 8 out of 10 readers check out a blog post’s headline only.
32. 35% of blog readers frequently skim articles.
33. 38% of blog readers do a mix of skimming and thorough reading.
34. 6% of blog readers immediately search for the information they need and leave.
35. 8% immediately search for relevant information, then stay for the rest of the content.
36. 13% of blog readers finish entire articles more often than skimming.
37. On average, a reader typically spends 96 seconds reading a blog post.

How do blog readers discover new content?

Younger individuals prefer using a mobile device when browsing the web and reading blogs. Most of these users also find the content they want via Facebook and Google.

Only a small number of readers go directly to the blog they want to read from their browser’s address bar.

38. The majority of users still use Google to look for content, including people ages 18 to 24 (56%), 35 to 44 (53%), 45 to 54 (48%), and 55 and above.
39. 68% of readers between 18 and 24 prefer using their mobile device to browse the web.
40. 65% of readers between 25 and 34 years of age prefer browsing the web via a mobile device.
41. 56% of readers between 25 and 34 years of age passively discover content on their Facebook feeds.
42. Only 33% of readers between 18 and 24 years of age go directly to a publication’s website to read content.

More about blog readers

43. 24% of readers say bad content quality ruins a blog’s credibility (Social Marketing Writing)
44. On WordPress.com, blog readers leave 77 million comments per month (WordPress)
45. 36% of readers prefer blog headlines with a number (CXL)
46. 23.3% more readers will share a post with a question-based headline (Backlinko)
47. 75% of blog readers never scroll past the first page on Google (HubSpot)
48. 62.96% of blog readers believe that blogs with more than one author are more credible (OptinMonster)
49. 61% of U.S. consumers buy a product after reading recommendations in blog posts (IMPACT)
50. 32% of readers believe that accurate content is the most important factor affecting content quality (Adobe Brand Content Survey)

Conclusion

Feeling closer to your readers yet?

Remember, understanding your target audience is the key to perfecting your content formula.

With the statistics above, you should be more than capable of creating a content strategy that works for you. Just don’t forget to track your own results and keep letting data guide your way forward.

For suggestions, questions, or general feedback, leave a comment below.

Speak soon!

Article by

Ankit Singla

Ankit Singla is a full-time blogger, YouTuber, author, and public speaker. He founded and leads Master Blogging. With over 13 years of blogging expertise, he has assisted numerous aspiring bloggers in achieving their dreams of creating successful blogs.

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Ankit Singla

Ankit Singla is a full-time blogger, YouTuber, author, and public speaker. He founded and leads Master Blogging. With over 13 years of blogging expertise, he has assisted numerous aspiring bloggers in achieving their dreams of creating successful blogs.

• Facebook
• YouTube
• Twitter
• Pinterest
• Telegram
• Instagram
• LinkedIn

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