How Long Should My Legal Blog Posts Be? (2024)

FAQs

How Long Should My Legal Blog Posts Be? ›

Guidelines for Writing Effective Legal Blog Posts

Your blog readers want your post to cover your topic quickly—but they want you to go into enough detail to make it worth reading. For most topics, that means at least 1,000 words—but if you're creating an in-depth guide, like my guide to starting a blog, you could be looking at well over 5,000 words.

Basically, the internet says a good blog post is anywhere from 300-3,000+ words long. That's not exactly a helpful range. To get a more data-supported range, we looked at our top 10 posts from the last year and from the last three years. We found our best-performing blog posts average 2,700-3,000 words.

Some content marketing experts suggest that 1500-2000 words are the ideal length of a blog post. However, many companies and brands stick to shorter blog length guidelines (500-750 words) to honor a specific element of their marketing strategy.

Although your blog post length may vary depending on your topic and audience, it is often best to aim for about 1,500 to 2,000 words for articles or posts. Longer pieces seem to do better when it comes to ranking on SERPs.

The ideal blog post length is between 1,500 - 2,500 words, with a sweet spot right at 2,450. When you stay within this average, your articles are more likely to rank higher on search engines, get more social media shares and backlinks.

Some people can turn out a 500-word blog post in 30 minutes — and some people can't even do it in hours. It depends on the writer and how familiar they are with the topic. Freelance writers working in the industry can write a 500-word article in less than 1 hour.

According to a HubSpot study from 2021, the ideal blog post length for SEO should be 2,100-2,400 words. That's a lot longer than the 200- or 500-word blog posts most writers or webmasters think is ideal.

It can take from 2 to 4 hours to write 1000 words, depending on the writer's speed, how well they know the topic, and how much research needs to be done. For an article of 1000 to 1500 words, this might take 2 to 6 hours.

Is There an Ideal Blog Post Length for 2024? While there's no perfect word count, longer blog posts often rank better in search results. Studies indicate the ideal length is around 1,890 words, which allows you to explore topics in depth [1]. However, reader value is paramount.

Are short blog posts OK? ›

But short blog entries can be just as beneficial—to readers and to the author—when the content is relevant, useful, and focused. Many writers work toward a specific length for their blog posts, which is fine. But maybe you don't always have that much to say.

Best Word Count & Why

Shorter (300-500 words): These provide high-level information about the company, such as its mission, values, and history. It's important to note that while word count can influence SEO, it's not the only search engine optimization factor.

At the very least, if you're going to write short blogs, try to hit at least the 300-word mark. A post between 400-600 words is widely considered the “standard” length, and it's a good middle ground if you're looking to get more social shares and comments.

Guidelines for Writing Effective Legal Blog Posts

Be general. Give opinions only when it is in the firm's best interest. State exactly what you would want quoted if your blog is read by the media – repeat your key points. Each blog post should range from 800 to 2,000 words.

A short-form, 500-word blog post will cost you anywhere from $25-$200+, depending on the scope, topic, and the writer's subject matter expertise. But this is a tiny digital real estate that doesn't give you much room to flex your authority. How much does a 1,000-word blog cost?

Writing a 5000-word essay can vary in duration depending on several factors. Generally, it takes approximately 10-20 hours to complete such a task. 🕒 However, this estimation can fluctuate based on individual writing speed, research depth required, and the complexity of the topic.

Pillar pages should be about 4,000 words. List blog posts – known as listicles – should be 1,700 and 2,100 words. How-to blog posts should be 2,300-2,600 words. Blog posts that answer a question, or “what is” blog posts, should be 1,300-1,700 words.

According to a HubSpot study from 2021, the ideal blog post length for SEO should be 2,100-2,400 words. That's a lot longer than the 200- or 500-word blog posts most writers or webmasters think is ideal.