How listing on eBay international sites can help increase sales (2024)

Make your listings available internationally and grow your business by selling worldwide. And, by the way, did you know that you have two ways to reach international buyers on eBay?

You can sell your items directly on eBay's international sites or reach buyers from all over the world with listings on ebay.com. So choose the best way for you — active or passive international selling on eBay.

Active selling

Selling directly on eBay's international sites

If you are ready to expand your business and gain even more international exposure, active international selling is a great option. Active refers to when you offer your items in specific global markets by listing directly on a local site, such as ebay.co.uk (United Kingdom), ebay.fr (France), etc.

Why try active international selling?

  • Gain greater in-market visibility on each site you list
  • Expand your access to customers
  • Enjoy fewer competitors in the global market
  • Include your inventory in local selling campaigns

You can sign in and sell using your ebay.com username and password on eBay's local sites in:

Important tips for active listing and selling

Tools to list items on eBay international sites

Passive selling

Reaching international buyers with listings on ebay.com

When you make your listings eligible to international buyers on ebay.com, you are "passive listing". This means eBay is making your item available to international buyers without any additional action by you.

Why try passive international selling?

  • Access millions more customers: eBay's business is global with 132M buyers in 190 countries. Expanding your reach through international selling could have a big impact on your sales.
  • Diversify your business: Selling internationally reduces your dependence on your local market and allows you to take advantage of growth rates in different markets.
  • Enjoy easier listing and inventory management than Active: Passive international selling allows you to expand your reach by offering shipping to international markets. This type of international selling is less effort than active, which requires listing translation, price conversion, and more.
How listing on eBay international sites can help increase sales (2024)

FAQs

How listing on eBay international sites can help increase sales? ›

You can also buy the International Site Visibility upgrade to maximise your item's visibility. From time to time eBay runs promotions across other eBay country sites to promote international trade. In these case you get wider international visibility simply by having worldwide postage options on your listing.

How to get more international sales on eBay? ›

You can also buy the International Site Visibility upgrade to maximise your item's visibility. From time to time eBay runs promotions across other eBay country sites to promote international trade. In these case you get wider international visibility simply by having worldwide postage options on your listing.

Is it a good idea to sell internationally on eBay? ›

Making your listings available internationally is easy and can help you grow your business by reaching buyers worldwide. When you offer international shipping in your listings, your items are automatically available to buyers outside the United States.

How can I increase my sales on eBay? ›

How to increase eBay sales: 16 expert tips
  1. Create a compelling About Me page. ...
  2. List new designs or products regularly. ...
  3. Pick the right keywords for your niche. ...
  4. Provide good listing titles and descriptions. ...
  5. Use high-quality images. ...
  6. Offer great customer service. ...
  7. Get Top Rated Seller status. ...
  8. Consider free shipping.
Jan 25, 2024

Does listing everyday help eBay sales? ›

List new items every day. Stores that are active and offer new products on an ongoing basis are rewarded. The algorithm favors sellers that list new products often, so keeping your listings fresh will help you to increase your sales on eBay.

Which country is best for eBay seller? ›

eBay: global seller location 2020, by country

During the measured period, it was found that 31 percent of the top sellers could be found in the United States. Other popular seller locations are United Kingdom, which accounted for 29 percent of top sellers and Germany with 15 percent of leading sellers.

How can I increase sales overseas? ›

10 key steps to help grow your international sales
  1. Review your export potential. ...
  2. Develop an export plan. ...
  3. Research and prepare to visit a market. ...
  4. Explore routes to market entry. ...
  5. Find out about selling and marketing your products overseas. ...
  6. Think about cultural and linguistic challenges.
Jan 18, 2021

What to consider when selling internationally? ›

Selling Internationally: 9 Things to Consider for Small Business Owners
  • Choose the Right Markets. ...
  • Choose the Right Channels. ...
  • Translate Your Website. ...
  • Translate Your Reviews. ...
  • Accept Different Payment Options. ...
  • Understand International Shipping. ...
  • Develop a Scalable Return Policy.

Who pays for international shipping on eBay? ›

When you pay, your payment will be split into two transactions: The first payment goes to the seller to cover the item price and any domestic shipping costs to send the item to the global shipping center. The second payment covers the international shipping cost and any import charges, if applicable.

Does eBay still handle international shipping? ›

Yes, eBay International Standard Delivery is available on eligible listings when a buyer selects the shipping option you've designated instead of eBay International Shipping.

How to beat eBay algorithm? ›

Here are some more recommendations for improving your Best Match ranking:
  1. Create complete and accurate listings.
  2. Select the right selling format.
  3. List in the right category.
  4. Provide all your selling terms.
  5. Keep a positive selling history.

How to sell faster on eBay? ›

Here are some eBay selling tips you can implement to sell faster on eBay:
  1. Optimize your Product Listing. ...
  2. Offer Competitive Price. ...
  3. Offer Free Delivery. ...
  4. Offer Discount. ...
  5. Block Bad Bidders. ...
  6. Offer Multiple Payment Options. ...
  7. Increase Your Seller Rating. ...
  8. Integrate Bulk Listing.
Oct 27, 2022

How to boost an eBay listing? ›

To promote your listings with the general strategy from My eBay Active - opens in new window or tab:
  1. Open the dropdown menu beside the listing you want to promote.
  2. Select Promote.
  3. Use our dynamic ad rate or, under "Ad rate (%)", set your own rate.
  4. Select a campaign.
  5. Select Promote listing.

What is the secret to selling on eBay? ›

Many eBay buyers are reluctant to buy from someone who doesn't have a rating on their profile, which comes from both buying and selling, so use your account to buy a few small items and get feedback from buyers before you start selling. This will significantly improve your chances of selling something in the future.

How to get more traffic on eBay? ›

  1. Optimize Your eBay Listings for Keywords.
  2. Write a Good Title and Description.
  3. Select Fitting Categories.
  4. Optimize for Mobile Devices.
  5. Fill in Item Specifics.
  6. Take Beautiful Product Images.
  7. Price Your Products With Precision.
  8. Maintain Good Seller Rating and Reputation.

What sells most often on eBay? ›

eBay best sellers: top products & categories
  • Video Games. Video games and video consoles are among eBay's best selling products. ...
  • Health and Beauty. ...
  • Home and Garden. ...
  • Computers and Tablets. ...
  • Fashion. ...
  • Crafts.
Aug 20, 2024

How do I find international listings on eBay? ›

International listings can be found very simply. Just select Active in My eBay (or your Selling Manager) where you also find your domestic listings.

How to sell on eBay in different countries? ›

You can choose the countries you want to post to in different ways: On an item-by-item basis: Whenever you list an item, select international postage locations on the listing form. You can choose Worldwide, or select particular regions or countries.

Can new eBay sellers ship internationally? ›

International shipping for sellers. Selling internationally is a great way to grow your business, and it's easy to get started. Simply add international shipping and your listings will become available to millions of eBay buyers worldwide.

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