How Airbnb Makes Money (2024)

Airbnb (ABNB) is a technology platform for individuals to rent out their primary residences as lodgings for travelers. Renters typically seek accommodations with a homey feelthat hotels cannot provide, whilemost hosts want to rent out their homes to supplement their income.

As a conduit between hosts and travelers, Airbnb provides an established marketplace platform where both hosts and travelers can safely exchange goods and services. In a peer-to-peer model such as Airbnb, an in-depth review system adds value to prospective hosts and guests looking to accommodate their lodging needs. In online marketplaces, participants trust reviews, allowing individuals to safely choose quality products rather than purchasing lemons.

Airbnb has 6.6 million active listings in more than 200 countries. The platform has over 4 million hosts and has welcomed more than 1.4 billion guests.

Key Takeaways

  • Airbnb connects travelers seeking affordable lodgings with hosts who offer their properties as short-term rentals.
  • The company operates in over 200 countries and has 6.6 million listings.
  • The company charges its host and guests a percentage in fees to earn revenues.
  • In Q1 2023, the highest contributor to revenue was the North America segment but the Asia Pacific segment saw the highest growth in revenues year-over-year (YOY).
  • In May 2023, the company launched its "Summer Release" which includes new features as well as "Airbnb Rooms"; a new and affordable option for bookings.

Airbnb's Financials

The primary source of Airbnb’s revenue comes from service fees from bookings charged to both guests and hosts. Depending on the size of the reservation, guests are required to pay a non-refundable service fee based on the type of listing—usually under14.2%.

A more expensive reservation results in lower service fees for guests because families or groups with larger reservations can save money for other travel expenses.

Hosts are also charged a 3% fee with every completed booking to cover the processing of guest payments. This fee may be higher for Airbnb Plus listings. When a reservation is booked, guests pay the service fee—unless the host cancels or retracts the listing. If the reservation is altered, Airbnb adjusts service fees to accommodate users.

Revenue for Q1 2023 grew 20.5% to $1.8 billion. Revenue growth is attributable to "a 19% increase in Nights and Experiences Booked of 19 million driving a 19% increase in Gross Booking Value of $3.2 billion. The growth in revenue demonstrated the continued strong travel demand."

The company had a net income of $117 million for Q1 2023. A significant improvement compared to the net loss of $19 million in Q1 2022. This is primarily due to interest income earned from the higher rate environment.

Airbnb's Business Segments

Airbnb breaks down its revenue by geography, with four reported regions. They are (1) North America, (2) Europe, the Middle East, and Africa, (3) Latin America, (4) and Asia Pacific. The company does not provide income figures for each region.

The company also uses two key metrics to "measure performance, identify trends, formulate financialprojections, and make strategic decisions." These two metrics are Nights and Experiences Booked and Gross Booking Value and are directly related to each other.

In Q1 2023, Nights and Experiences grew to $121.1 million from $102.1 million; an 18.6% increase. Gross Booking Value, therefore, was also an 18.6% increase from $17.2 billion to $20.4 billion.

North America

For Q1 2023, the North America segment reported revenue of $925 million; a 12.5% increase. This segment contributes 50.9% to Airbnb's total revenue.

Europe, the Middle East, and Africa

The Europe, Middle East, and Africa segment brought in revenue of $458 million for Q1 2023; a 22.8% increase year-over-year (YOY). This segment contributed 25.2% to the company's total revenue.

Latin America

The Latin America segment brought in revenue of $235 million to Airbnb, which was a 32% increase YOY. The segment contributed 12.9% to total revenue.

Asia Pacific

The Asia Pacific segment saw an increase in revenue of 47% to $200 million. Though this segment saw the greatest increase in revenue YOY year, it is still the smallest contributor to Airbnb's total revenue, making up 11% of total revenue.

Airbnb's Recent Developments

On May 3, 2023, Airbnb launched its "Summer Release." Part of this release includes the launch of Airbnb Rooms, which is an "all-new take" on the original Airbnb, designed to take the company back to its roots. Airbnb Rooms is an affordable way to travel, with an average nightly cost of $67. Eighty percent of Airbnb Rooms are under $100 a night.

Other features of the new launch include a Host Passport, total price display, new pricing tools for hosts, transparent checkout instructions, more flexibility to pay, and more affordable monthly stays.

How Airbnb Makes Money (2024)

FAQs

How does an Airbnb make money? ›

Airbnb's revenue comes from two main sources: Commission from Hosts: This fee varies from 3 to 5% of the amount charged for the rent. The host can list their properties for free and, with each booking, Airbnb deducts its commission. For hosts offering experiences (events and activities), the commission is 20%

What is the 90 day rule on Airbnb? ›

Airbnb doesn't allow properties to be rented out for more than 90 nights per year. If your limit for bookings is reached, Airbnb will automatically close your property until the end of the calendar year. In addition to 90 consecutive days, the 90-day limit also applies to 90 days spread throughout the year.

What is a key to success for Airbnb? ›

Respond to Airbnb guests immediately

The faster you respond to booking inquiries, the higher your chances of getting the guests. If prospective guests don't hear from you quickly, they will simply go elsewhere. If you want to be successful, you should be ready to respond to your guests at any given moment.

Are people still making money on Airbnb? ›

In short: absolutely. Looking forward, the vacation rental industry is predicted to grow even more in the upcoming years. Hosting can be a profitable business with proper prep work and an understanding of how to budget your start-up costs.

How much does Airbnb take from hosts? ›

How much does Airbnb charge hosts? Airbnb charges hosts a service fee for each booking. What percentage Airbnb takes can vary, but it's typically around 3% for most hosts. However, Airbnb's commission can go up to 14% or more for hosts who have a Super Strict cancellation policy.

Who is Airbnb's biggest competitor? ›

Let's take a look at some of the biggest alternatives to Airbnb to be reckoned with.
  • Vrbo. ...
  • Booking.com. ...
  • Expedia. ...
  • TripAdvisor. ...
  • Plum Guide. ...
  • Homes & Villas by Marriott. ...
  • FlipKey. ...
  • 9flats.

What made Airbnb so successful? ›

The company attributes its success to a user-centric approach to design and innovation, emphasizing design as a core company value. Co-founder Joe Gebbia cites their strategy to overcome the 'stranger equals danger' bias as a key factor in Airbnb's massive success.

How to maximize Airbnb income? ›

Optimize Property Features and Amenities

Boost your revenue by leveraging property features and amenities such as pools, hot tubs, fire pits, outdoor kitchens, and bars. These attractions enhance the overall guest experience and attract more bookings, especially during peak seasons and holidays.

How to make sure your Airbnb is successful? ›

If you're considering renting out your apartment, residence, or property on Airbnb, here are 10 tips for running a successful Airbnb business.
  1. Quality Photographs Make a Difference. ...
  2. Time. ...
  3. First Impressions. ...
  4. Individualized Experience. ...
  5. Price. ...
  6. Response Time. ...
  7. Installing a Lockbox. ...
  8. Legalities.

Why are people leaving Airbnb? ›

Lack of Quality Control

You can find Airbnb almost anywhere, but there is no standard of quality control. This can create several issues, including a lack of cleanliness and comfort for guests.

What is the downside of owning an Airbnb? ›

Hosts are paid out based on guest stays. Guests often find Airbnb is cheaper, has more character, and is homier than hotels. Risks of hosting include renting your place to rude guests, theft or damaged property, complaints from neighbors, and potential regulatory violations depending on your location.

What type of Airbnb is most profitable? ›

For Airbnb hosts looking to make a living on the hospitality platform, full apartment rentals are the way to go. Rates for full apartments are significantly higher than those for single rooms and income after expenses ranged from $15,000 to $31,000 in our analysis.

How much does the average Airbnb make? ›

When looking at all of 2021, new data shows the typical US Airbnb Host's income rose to over $13,800 – an increase of 85 percent over 2019. This rise in income comes at a welcome time for our Host community, as the cost of living – and associated anxieties – continue to increase.

How are Airbnb paid? ›

Guests are charged the total amount when they reserve accommodation on Airbnb. Once the guests have checked in, hosts typically get paid 1-2 days after their arrival. If guests are staying in the rental for more than 28 nights, the hosts get paid monthly.

Is Airbnb more profitable than renting? ›

Airbnbs have higher potential returns but are variable and management-intensive, while traditional renting has more stable income but potentially lower returns. Location, demand, amenities, and local regulations influence ROI for Airbnb, while economic trends and property features impact long-term rentals.

How much profit goes to Airbnb? ›

Most Hosts pay a flat service fee of 3% of the booking subtotal. The subtotal is your nightly price plus any optional fees you charge guests, like a cleaning fee, and doesn't include Airbnb fees and taxes. Guests typically pay a service fee of around 14% of the booking subtotal.

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