From Longman Business Dictionaryhigh endˈhigh end noun [singular]1FINANCEif a figure, amount etc is at the high end of what people expected it to be, it is near the top of that rangehigh end ofThe company’s fourth-quarter profit was near the high end of analysts’ estimates of 11 to 14 cents a share.2MARKETING the high end of a market or product range consists of the most expensive products in that market or rangehigh end ofThe company continued to aim at the high end of the dishwasher market, where sales weren’t large but profits were.
