Google Pay replaces Google Wallet in the US – User insights and preferences (2024)

In an update to the mobile payment sector, Google has announced it will discontinue Google Pay in the US by June 2024, transitioning users to Google Wallet. YouGov Profiles data reveals key demographics and usage preferences affected by this change.

When asked which mobile payment apps Americans typically use, Google Wallet ranks fifth in the list at 9% after PayPal (39%), Zelle (17%), Venmo (17%), and Apple Pay (14%). In contrast, 4% of Americans use Google Pay.

Along age lines, 10-12% of adults aged 18-54 use Google Wallet, double or more than that of Google Pay users in the same age brackets. As age increases, the usage of both Google Wallet and Google Pay decreases, with those 55 and older showing minimal engagement (4% for Google Wallet and 1% for Google Pay). This points to a potential area of growth for Google Wallet if it can bridge the gap with this demographic.

Gender analysis shows Google Wallet is more popular, with 10% of males and 7% of females using it, versus 5% and 3% for Google Pay.

Looking into income data, Americans with higher monthly pay (especially those earning $100,000 or more) are more inclined to use Google Wallet, indicating stronger adoption of both digital payment apps among those in higher income groups.

Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 20 million+ members. Speak with us today.

Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.

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Google Pay replaces Google Wallet in the US – User insights and preferences (2024)

FAQs

Google Pay replaces Google Wallet in the US – User insights and preferences? ›

Google Pay replaces Google Wallet in the US – User insights and preferences. In an update to the mobile payment sector, Google has announced it will discontinue Google Pay in the US by June 2024, transitioning users to Google Wallet.

Is Google Pay being replaced by Google Wallet? ›

If you had the Google Pay app, it may show as Google Wallet the next time you open it or you may get a notification to go to the Play store to update the app. You don't need to download it again. If you didn't have the Google Pay app, you'll need to download the Google Wallet app.

Why is Google Pay going away in the US? ›

The app's discontinuation is part of a company strategy to simplify its digital payment options, by moving customers onto a more comprehensive solution — with Google Wallet storing digital items alongside payment cards and already boasting three times the user numbers of Google Pay.

Is Google Pay work in the USA? ›

You can use Google Pay for contactless payments in the US and Singapore. Learn how to tap to pay with Google Pay. You can use Google Wallet to make purchases with your Wear OS smartwatch in: Albania.

Which is the best replacement for Google Pay? ›

Our Top Tested Picks
  • Best for Android Users. Google Pay. Jump To Details. ...
  • Best for Buying Stocks and Bitcoin. Cash App. ...
  • Best for Shopping Online. PayPal. ...
  • Best for Instant Bank-to-Bank Transfers. Zelle. ...
  • Best for Purchases iOS and Mac Users. Apple Pay. ...
  • Best for Contactless in-Store Purchases. Samsung Pay. ...
  • Best for Paying Friends. Venmo.

What's the difference between Google Pay and Google Wallet? ›

Google Wallet allows consumers to hold a wallet balance, send and receive money from friends in the United States, and use a plastic card in stores and online. Google Pay allows users to tap and pay in stores and use/redeem loyalty cards, gift cards, and offers in store.

Is Google shutting down Google Pay? ›

Starting on June 4, 2024, the U.S. version of the Google Pay app is no longer available for use.

Why is Google removing Google Pay? ›

Google said that the planned move is to simplify its payments options. The company wants to shift users over to Google Wallet, which is vastly more popular than the Pay app (Google says it is used five times more in the U.S.). This story was updated on February 26th.

Why can't I use Google Pay anymore? ›

Changes to peer-to-peer payments: As of June 4, 2024, you will no longer be able to send, request or receive money from others through the U.S. version of the Google Pay app.

Why not to use Google Pay? ›

Cons of Google Pay

Not available in every region, and not all businesses accept it. Not compatible with iOS devices (Apple users can use Apple Pay instead). Only works if your phone does, so you should carry a physical card as a backup in case your battery dies.

What is the Google Pay controversy? ›

In a heated session at the Lok Sabha on Friday, NCP Member of Parliament Supriya Sule voiced apprehensions regarding popular digital payment platforms, labelling Google Pay and Phone Pe as "two ticking time bombs." Sule demanded transparency on governmental measures to curb potential money laundering activities ...

How to use Google Wallet in the USA? ›

How do I pay with Google Wallet? Set up your Android phone for easy contactless payments. Just add your credit or debit cards to get started. When you're ready to pay, unlock your phone, hold it near the reader, and look for the check mark to know your payment has been accepted.

Is Google Pay safe in USA? ›

How safe is Google Pay? Google Pay protects your payment info with multiple layers of security, using one of the world's most advanced security infrastructures to help keep your account safe. When you pay in stores, Google Pay doesn't share your actual card number, so your information stays secure.

Is wallet replacing Google Pay? ›

But while the proverbial sun is setting on Google Pay, parent company Alphabet Inc is replacing the aging stand-alone app with Google Wallet, a multifunctional digital wallet that can do many of the same things that Google Pay does and much more.

What is the new name for Google Pay? ›

Google officially announced Google Wallet on May 11, 2022, at the 2022 Google I/O keynote.

Is it safer to use card or Google Pay? ›

“That said, professionals within the financial industry generally regard Google Pay as safe — certainly safer than swiping a card or keying in your information.”

Why are cards being removed from Google Pay? ›

Your cards may be removed from Google Wallet as a security precaution. Check if you: Turned off screen lock or changed to a screen lock that Google Wallet doesn't support, like Smart Unlock or Knock to Unlock. Haven't opened the Google Wallet app in 90 days or more.

What are the new rules for Google Pay? ›

The Gpay limit per day for money transfers for users in India is ₹1,00,000. Moreover, in 24 hours you can send money only a maximum of 10 times in GPay or any other UPI app. If you want to transfer more money or conduct a greater number of transactions, you will have to wait for the 24-hour time period to get over.

Why is Google Play going away? ›

"We're updating the Spam and Minimum Functionality policy," Google said in a statement regarding the Play Store. "To ensure apps meet uplifted standards for the Play catalogue and engage users through quality functionality and content user experiences."

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