CXOToday has engaged in an exclusive interview withMr. Abhijit Roy, Chief Executive Officer, GoldenPi
How has SaaS been changing the landscape of fixed-income investments for retail investors, compared to traditional platforms?
Compared to earlier platforms, SaaS (Software as a Service) has significantly changed the landscape of fixed-income investments for retail investors. It has done this by opening up a wide range of channels for everyone to access fixed-income products. The primary target audience for traditional platforms, which are sometimes limited to their own websites or mobile apps, is their current user base. These investment products must be made accessible through channels with sizable user populations, such as big financial institutions, in order to achieve their full potential and a wider audience.
The SaaS model adopts a comprehensive strategy, in contrast to conventional platforms that primarily target retail and high-net-worth investors through their unique apps and websites. By combining the supply and demand sides onto a single platform, it seeks to develop a full ecosystem. This SaaS strategy places a focus on data-driven and flexible processes, which by nature offer customization choices to meet a wide range of supply needs for varied product portfolios. The innovative SaaS business model ensures flexibility and agility for seamless integration with a variety of market participants, such as established brokerage firms, burgeoning fintech startups, wealth tech platforms, independent financial advisers (IFAs), and institutional bond organizations.
What sort of emerging tech trends have been observed in the fintech industry?
Several new technology advancements are changing the face of the fintech sector. The sheer variety of products, each with distinct nuances, and investment trajectories, and the lack of standardized data and information available across these many asset classes, is a significant barrier in the fixed-income market. The solution to this problem is to combine fragmented data and information from numerous sources and then offer a standardized and uniform user experience across a variety of fixed-income asset classes. Currently, the industry’s primary focus is consolidating different asset classes into a single platform. The introduction of an AI and ML-driven advisory layer on top of these fixed-income products has the potential to be a game-changer. This forward-thinking approach envisions clients easily building customized fixed-income portfolios based on their risk tolerance, return expectations, and investment size, all within one app. Investors would also have the ability to proactively monitor their portfolios’ health with real-time information, alerts, recommendations, analysis, and the option to rebalance, all integrated into the same application.
What tools and features does GoldenPi offer to help retail investors make informed decisions about their fixed-income investments?
To enable individual investors to make wise choices about their fixed-income investments, GoldenPi provides a comprehensive range of tools and features. Investors can choose bonds using GoldenPi Collections’ thematic filters. A guided journey created to help investors find a carefully selected selection of bonds suited to their unique requirements. To properly help consumers through this process, a series of questions are used. Investors can further hone their investment choices to fit their interests using a wide range of over 40 filters in the platform’s filter panel. The platform’s Blogs area offers curated blogs that provide readers with insightful analysis and comprehensive information to help them become more informed before making an investment decision.
Customers have access to all pertinent data thanks to GoldenPi’s dedication to transparency and objective information presentation, which enables them to make decisions that are in line with their objectives. A user-friendly web interface with a variety of filter criteria makes it easier to select an investment option based on personal preferences. Further refining the decision-making process for retail investors in the world of fixed-income investments, GoldenPi also offers investors detailed future cash flow data, providing insights into potential investments or current portfolios.
How has tech adoption helped GoldenPi adapt to the changing dynamics of the fixed-income market?
GoldenPi’s shift from a Fixed Income platform to a flexible Fixed Income Infrastructure provider, providing SaaS solutions to a variety of market players, has been fueled by its tech-focused strategy. GoldenPi sets itself apart from many rivals by delivering more services than only platforms or apps. A comprehensive Fixed Income Dealing Desk, acting as a back-office CRM system that promotes communication among all market parties, spanning both supply and demand sides, has been added to the company’s user-friendly website.
A key component of automating the end-to-end process flow in the fixed-income market is the Fixed Income Dealing Desk, which performs tasks like order management, sourcing, inventory management, pricing strategy implementation, smooth payment, and settlement via clearing corporations, and the creation of crucial MIS reports.
GoldenPi’s tech-driven transformation goes beyond the conventional platform model, presenting it as a core infrastructure provider that seamlessly connects market players, improving the experience of investing in fixed-income securities. This tactical change demonstrates GoldenPi’s dedication to innovation and ability to change in the volatile fixed-income market environment.
What trends do you foresee in the future of fintech as SaaS continues to evolve and reshape the industry?
A new age characterized by democratization and inclusion is expected to begin as a result of SaaS’s development in the fintech sector. This change will expand access to financial services beyond the restriction of big institutions, empowering even the most remote investment advisors operating in remote areas of the nation. The country’s hinterlands will be accessible to these advisors thanks to their ability to market fixed-income products to hitherto underserved regions.
SaaS infrastructure, the bedrock on which expansive financial ecosystems will be built, is at the center of this revolution. These ecosystems will support inclusivity that encompasses both tech-savvy and non-tech-enabled businesses, and they will cater to a wide spectrum of market participants, from young startups to established financial institutions. This varied group of participants is onboarded with the help of the Fixed-income SaaS infrastructure, which streamlines the dissemination of top-tier fixed-income investment possibilities across the entire country. In the end, this development of SaaS in fintech aims to remove obstacles, improve accessibility to financial services, and make sure that people and organizations, regardless of their level of technological readiness, can interact with and benefit from the fixed-income investment landscape.
