As of July 2023, online search engine Bing accounted for 10.51 percent of the global desktop search market, while market leader Google had a share of around 81.95percent. Meanwhile, Yahoo's market share was 2.67 percent.
Google in the global market
Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2023, with a market capitalization of 1,6 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2023 with roughly 305.6 billion U.S. dollars.
Search engine usage in different countries
Google is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong percentage decrease of internet users in the country accessing it.
In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In the first quarter of 2022 nearly 56 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 27 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.
FAQs
The following are the worldwide statistics on all platforms as of February 2024: Google – 91.62% Bing – 3.31% YANDEX – 1.84%
What is the search engine market share in 2024? ›
The following are the worldwide statistics on all platforms as of February 2024: Google – 91.62% Bing – 3.31% YANDEX – 1.84%
Which search engine has the highest market share? ›
Bing vs Google Market Share in 2023
Google retains an 83.49% share of the global market, although this has fallen from 89.95% in the past three years; during the same timeframe, Bing's share has risen from 6.43% up to 9.19%.
Which company has the largest share of the search engine market with around 73 percent of the global market? ›
It should come as a surprise to no one that Google has the biggest chunk of the worldwide search engine market share. In fact, Google dominates the market share with Bing coming in as a very distant second.
What is Google search market share after ChatGPT? ›
According to StatCounter, Google's worldwide search market share was 91.53% in October 2023, which is Google's lowest global search market share in the past 12 months1. However, ChatGPT only has 2% of Google's monthly traffic, and it is extremely unlikely that ChatGPT is eating into Google's search market share.
What is the number one search engine? ›
Google. Google is the most popular search engine in the world. Capturing nearly 92 percent of the search market, it's no wonder why SEO specialists seek out any available piece of information about Google's ranking algorithm. Google can search for news, images, videos and scholarly articles.
What is the future of search engine marketing? ›
AI and machine learning (ML) are making that a reality, transforming how they understand user intent. Your Search engine marketing (SEM) strategy needs to take flight with these whizzes. AI-powered tools optimize your campaigns, uncover hidden keyword treasures, and personalize user experiences like never before.
Is there a better search engine than Google? ›
DuckDuckGo is one of the best search engines you can use instead of any leading search engines for privacy. Its prime appeal is to give you search privacy. It does not track or collect user data and aims to protect users' online privacy.
Who is Google's main competitor? ›
Google dominates the search engine market with more than 91% of global online search volume. Google's competition varies because of its cross-cutting products and services. Some of its main competitors include streaming services like Netflix and Hulu, as well as autonomous car makers like Nissan and Tesla.
Why use Bing instead of Google? ›
Both Bing and Google deliver similar results, at least for simple search terms. Moving on, Bing will often summarize text from multiple sources if you ask a yes or no question. Google will attempt to do the same thing, but its response only ever includes a single source.
Google in the global market
Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided.
Which search engine has the largest index? ›
OAKLAND, Calif. — In 2000, just two years after it was founded, Google reached a milestone that would lay the foundation for its dominance over the next 20 years: It became the world's largest search engine, with an index of more than one billion web pages.
Who has the largest market share for search engines? ›
| Search Engines | Percentage Market Share |
|---|
| Search Engine Market Share Worldwide - May 2024 |
|---|
| Google | 90.8% |
| bing | 3.72% |
| YANDEX | 1.58% |
3 more rowsWhile it wasn't as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023. Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains.
Will ChatGPT replace Google search? ›
In fact, Chat GPT could replace Google search only if he can access to the web and Internet. But Google search is faster than chat GPT for the moment, except for some very specific questions. Google search is good for some key words were as Chat GPT is good when you have a detailed prompt and specific question.
What will Google stock be in 2024? ›
Google Stock Price Forecast 2024-2025
Google price started in 2024 at $140.93. Today, Google traded at $173.93, so the price increased by 23% from the beginning of the year. The forecasted Google price at the end of 2024 is $221 - and the year to year change +57%. The rise from today to year-end: +27%.
Where will Google stock be in 2025? ›
Alphabet - Class A stock prediction for 1 year from now: $ 183.39 (6.33%) Alphabet - Class A stock forecast for 2025: $ 206.14 (19.49%) Alphabet - Class A stock prediction for 2030: $ 502.22 (191.12%)
Which search engine in the US has over 65% of the market? ›
Google was flat with 64 percent, unchanged for the past three months. Yet Google's market share is down from 67.6 percent a year ago. Bing and Yahoo combined in July accounted for 33.1 percent market share.
What is the search engine share in the US? ›
Search Engines Market Share in United States
- Google90.3%
- Bing5.53%
- Yahoo1.81%
- DuckDuckGo1.32%
- Ecosia.org0.07%
- Other0.97%
