Glamping Market Growth Opportunities & Forecast Analysis 2034 (2024)

Glamping Market Outlook from 2024 to 2034

The glamping market is predicted to surge at a CAGR of 11.9% during the forecast period. The industry is standing at USD 12.4 billion as of 2024 and is on its way forward to cross USD 39.9 billion by 2034.

Apart from inspiring tourists all around the world, glamping has solidified its status as a long-lasting trend. It is getting more popular because new-age travelers want to enjoy nature in a luxurious way. This kind of camping is an ideal choice for those who want a break from city life.

More people are interested in eco-friendly travel, which is boosting luxury camping. The combination of opulent furnishings and scenic surroundings has an exhilarating buzz that ought to keep growing. Glamorous camping satisfies the needs of tourists looking for luxurious accommodations in nature.

Glamping lets travelers enjoy the outdoors without bringing or buying gear. Businesses want to offer unique experiences to visitors, like special activities and locations, to meet the demand for one-of-a-kind trips. Many companies now offer different options like pet-friendly resorts, fancy tents, cool cottages, and more. Some even have clubhouses with fun stuff like fire pits, games, and hammocks.

Global Glamping Industry Analysis

Social media exposure also plays a big role. Social media platforms are making glamorous camping famous because it's perfect for sharing cool photos and having unique travel experiences. People love showing off their luxury camping adventures online, making it even more popular.

The rise of compact systems for fancy stays in beautiful spots is increasing sales in glamping. Many tourists and fans want safe and cozy outdoor fun, so the demand is growing. More people wanting outdoor activities have brought luxury tents to the industry. Technology and automation are changing how camping works, making it more luxurious.

Traditional camping ways are fading as luxury camping becomes more popular. It's expected to get more popular with time with discounts and vacation deals from adventure tourism sites. Music festivals and concerts are also driving the industry growth, with events happening frequently worldwide.

Semi Annual Market Update

The table shows the projected growth rate for the global industry from 2024 to 2034, comparing these forecasts with the previous estimates from 2023 to 2033.

During the first half of the decade from 2023 to 2033, the industry is anticipated to surge at a CAGR of 11.9%. This CAGR is expected to slow slightly to 11.1% in the latter half of the same period. In the subsequent period, from the first half of 2024 to the second half of 2034, the CAGR is projected to rise modestly to 11.3% initially, and then increase more significantly at a CAGR of 12.4% in the latter half.

Key Industry Highlights

Rising Eco-consciousness Spurs Demand for Sustainable Glamping Option

One of the key factors driving the glamping market is its popularity among eco-conscious travelers. With burgeoning eco-consciousness, 1/3rd of travelers want sustainable travel options. People prefer green practices in all areas and want to reduce their environmental impact. Luxury camping is prevalent among modern guests who want eco-friendly travel experiences because it aligns with sustainability.

Modern glamorous camping accommodations have a small carbon footprint, showing that luxury and environmental protection can go together. They attract guests interested in ecotourism by offering packages that promote responsible travel and environmental protection.

Luxury Camping Gains Popularity among Millennials and Gen Z at Outdoor Festivals

Millennials and Generation Z love high-end brands and luxury accommodations for their travel, but being young, they quickly turned to retro styles as well. For them, luxury camping is a new way to connect with nature. Some even sleep outdoors under the open sky. They enjoy being outdoors even more, and nature is a big part of what they find luxurious about glamorous camping.

Adding activities like fishing, berry and mushroom gathering, and even bow hunting shows how this young generation is taking luxury camping further into nature. Outdoor festivals are becoming more popular. With a wider audience attending these multi-day events, luxury camping accommodations are increasing. Some hoteliers use luxury camping to upsell traditional camping.

Glamping Sites Attract Remote Professionals with Technologically Advanced Amenities

Camping is usually for guests on a tight budget, but luxury camping customers want more. They look for extra comfort and a smooth experience from booking to check-in.

Luxury camping is also getting technologically advanced, with fast internet to meet the needs of guests who want connectivity even in remote areas. More people want luxury in camping, like beds, Wi-Fi, and spas, which boosts glamping sales. Modern technology helps with features like mobile check-in and personalized services.

The Covid-19 pandemic is nearly over, but the trend of remote work is still strong and is becoming the usual way of working. New-age working professionals are always searching for new destinations.

Glamorous camping spots with communal areas, Wi-Fi, co-working spaces, and hot desks are attractive to eco-conscious digital nomads. They prefer remote places where they can work and be close to nature. Working surrounded by nature is appealing to those who can work from anywhere.

2019 to 2023 Global Glamping Sales Outlook Compared to Demand Forecasts from 2024 to 2034

The market size of glamping was USD 7.5 billion in 2019 and USD 11.6 billion in 2023. Bearing in mind the CAGR of 11.5% from 2019 to 2023, it can be inferred that the glamping market investment and business potential are set to remain in elevation like this. The world economy is improving, and the financial crisis and COVID-19 restrictions are nearly forgotten.

People are choosing experiences over traditional luxury, driving the luxury camping industry. Temporary luxury camping sites that appear during specific times are getting more popular. They attract tourists who want unique and fresh experiences in glamorous camping. These sites also offer limited-time stays in special locations.

Many glamorous camping spots now focus on wellness, offering yoga, spas, and meditation to attract health-conscious tourists seeking relaxation in nature. Leading glamping companies now create a complete package of what people crave and miss in their everyday lives. This is why luxury camping is so popular. It is the new luxury experience in one package.

Glamorous camping is here to stay because people love the outdoors but don't like traditional camping hassles. In luxury camping, there's a chance to target specific types of tourists by offering specialized services. These services can be tailored for pet lovers, families, or solo travelers. That’s why an 11.9% CAGR for the afterward decade seems practical.

Businesses can team up with adventure, eco-friendly, and wellness travel companies to create attractive packages. By working together, they can offer diverse experiences that appeal to more travelers. Glamorous camping can be more eco-friendly by using sustainable materials and supporting local communities. This helps appeal to travelers who care about the environment.

Market Concentration

Tier 1 companies lead with big names like Under Canvas, Collective Retreats, The Resort at Paws Up, Canopy & Stars, and EcoCamp Patagonia dominating it. They bring in about USD 5.2 billion, which is 45% of the global industry share, because of their reputation and top-notch luxurious services.

These companies provide high-end, unique lodgings like luxury safari tents, fully equipped yurts, and treehouses with modern amenities. To ensure customer satisfaction, these companies offer personalized concierge services. They continually improve their services to remain at the forefront and provide the most up-to-date solutions for their customers.

Tier 2 companies like Glamping Hub, Treebones Resort, Sandat Glamping Tents, Nightfall Camp, and Longitude 131 hold about 30% of the global industry value share, worth USD 3.4 billion. They are known for providing quality services at affordable prices.

Even though they do not often enjoy the same level of fame as Tier 1 companies, they are well-regarded for their credibility and cost-effectiveness. Guests can expect comfortable amenities like good bedding, private bathrooms, basic kitchens, and heating. Consumers looking for affordable but luxury camping options prefer them due to their emphasis on reliability and cost-effectiveness.

Tier 3 includes companies like Camp Katur, Huttopia, Glampingly, Fforest, and Go Glamping. They generate USD 2.9 million in revenue and hold about 25% of the global industry share. They focus on providing necessary lodgings like basic tents, rustic cabins, and simple yurts.

Amenities are more basic, including standard bedding, shared bathrooms, and minimal kitchen facilities. Even though they're smaller than Tier 1 and Tier 2 companies, they can still grow bigger. If they keep growing and getting more customers, they could become strong competitors.

Country-wise Insights

The following section discusses the glamping market regional analysis. It covers details about key economies in Europe, Asia Pacific, North America, and elsewhere.

In North America, the United States is leading and is expected to continue developing at a CAGR of 4.7% through 2034. The United Kingdom is seen as the top luxury camping industry in Europe, with a CAGR of 5.3% through 2034. In Asia Pacific, India is predicted to grow faster than China, with a CAGR of 20.7% compared to China's 18.6% through 2034.

Investment Booms as Glamping Gains Popularity in the United States

Rise in concerts and music festivals supports the festival glamping market size in the United States. Some organizations offer luxury camping experiences for seniors by offering accommodations with contemporary amenities. For example, The Resort at Paws Up stretched out its glamorous camping site with adult-only treehouse cabins.

Investment in glamorous camping is increasing, with companies like Collective Retreats raising funds to expand their offerings. Online booking platforms like Glamping Hub and Hipcamp make it easier for travelers to find and book unique glamorous camping experiences nationwide.

The expected 4.7% CAGR for the United States glamping market shows that it is saturated now. There is intense competition among glamorous camping providers in the United States. More small and special businesses are opening, focusing on certain groups or interests. This is making competition stronger. With more people wanting unique and luxurious camping trips, competition in the United States will stay tough.

By the end of the forecast period, however, Canada is set to establish itself as a key market for glamorous camping with a 17.6% CAGR. A staycation in Canada means being close to home, but the options for outdoor adventure are endless. In Canada, there's always somewhere to go and something to do outdoors. Whether on the West Coast or in Central Canada, there are plenty of parks, trails, lakes, and mountains to explore.

Family Glamping Market Revenue Rides High on the United Kingdom’s Eco-tourism Trend

Over the last ten years, this business has grown in the United Kingdom. While it started small, it's become more popular recently because people are realizing the benefits of glamorous camping. It is also becoming a popular choice for short holidays, and this trend is expected to keep going. As a result, the market in the United Kingdom is anticipated to experience a CAGR of 5.3%.

Industry players in the United Kingdom are benefiting from the global trend toward eco-tourism. The country is famous for its focus on sustainability. The increasing focus on sustainability and environmental consciousness is a key factor driving the glamorous camping movement in the country. Companies have made it their mission to create settings that are as luxurious and comfortable as possible while also having as little of an adverse effect on the environment.

At this point, Spain is emerging as the new hotspot for glamorous camping activities given. It is set to record a 6.6% CAGR. More people in Spain, both locals and tourists from other countries, are enjoying outdoor adventures in the country's lovely nature spots. Also, the increasing interest in adventure sports and outdoor activities is making Spain's tourism market more popular.

India Emerges as Lucrative Hub for Glamping in South Asia

The luxury tents glamping market size in India is forecasted to expand at a CAGR of 20.7% because of domestic tourism growth. India's vast natural resources offer diverse glamorous camping options appealing to various preferences. Indian tourists prefer glamorous camping for unique experiences in their own country. The emphasis on unique stays drives this trend.

India is set to become a lucrative hub for glamorous camping in South Asia. Players promote glamorous camping to cater to foreign tourists, driving industry growth. Glamorous camping is promoted for sustainable tourism, supported by government initiatives. Many glamorous camping sites in India prioritize sustainability.

Eco Glamp in Kanatal, launched in November 2022, exemplifies eco-friendly luxury glamorous camping. It's India's leading sustainable glamorous camping resort, offering a unique experience with top safety standards and hospitality.

China is following India’s industry is very closely and has the potential to surpass its growth in the upcoming years. Glamorous camping has become more popular as people seek nature escapes.

Tujia Camping, a startup in Beijing, offers various camping experiences across the country, from luxury tents to basic setups in parks. Chinese campers spent around USD 1,038 on glamorous camping in 2022. Travel brands are noticing these trends, promoting undeveloped glamping destinations on platforms like WeChat.

Category-wise Insights

This section of glamping market forecast analysis arranges for specifics about the industry's top segments. In terms of accommodation type, the eco-pods segment is estimated to dominate by holding a share of 19.9% in 2024. By tourist type, the domestic category is projected to emerge as the definite conqueror by accounting for a share of 37.4% in 2024.

Eco-pods Provide Exclusive and Affordable Stays for Glampers

Eco-pods are leading the industry due to their focus on sustainability. They use eco-friendly materials like recycled ones and have energy-saving features like solar panels. These pods are durable and comfortable in various weather conditions.

Glampers find eco-pods intriguing because of their distinctive designs, which combine technology and adventure. They are frequently found in magnificent natural settings and provide a direct connection to the natural world.

To give visitors a feeling of exclusivity, many eco-pods provide personalization choices like private decks and outdoor restrooms. They are also more reasonably priced than conventional luxury lodgings, making a broader spectrum of visitors able to utilize them. These factors are increasing cabins and pods glamping revenue.

Domestic Travelers Lead Glamping Trends with Local Expertise

Since they are used to the local scenery, the domestic traveler group is the largest. They are more inclined to look into local glamorous camping opportunities. On top of that, they are able to get transportation more easily. This facilitates their access to glamorous camping locations.

There is also a tendency among domestic travelers to prefer glamorous camping as a short getaway or weekend retreat, reducing travel time and expenses. Similar languages and cultural backgrounds also matter. These tourists are more at ease and comfortable in their own nation. Convenience and flexibility are also typically prioritized by domestic travelers. This making glamorous camping an ideal choice for those looking for a hassle-free vacation.

Competition Outlook

Glamping market opportunity analysis indicates that companies compete depending on the quality and range of glamourous camping services they provide. It is highly competitive since it comprises several large and small players, including hospitals, clinics, travel agencies, insurance providers, and government bodies.

Another important aspect is to focus on the unique selling points of each accommodation. Afterward, they highlight these features in marketing materials and on booking platforms to attract customers seeking exclusive experiences.

In terms of marketing strategies, companies nowadays try to leverage social media and online platforms to reach a wider audience. They also often engage with customers through social media platforms by responding to their inquiries promptly. They also encourage user-generated content to build a loyal and active community of followers.

Glamping market competitive landscape shows that top companies are also thinking about how to set prices, with some giving special promotions, discounts, and loyalty programs. Participating in travel expos, trade fairs, and industry events can increase visibility and networking opportunities for glamorous camping companies.

Industry Updates

• SaffronStays introduced SaffronStays Big Dipper in March 2024, marking India's highest all-weather glamping destination. Situated among the stunning mountains of Bir and Barot Valley, this site stands proudly at an impressive altitude of 9,000 feet above sea level.
• In March 2024, Hilton collaborated with AutoCamp, a glamping brand, to provide upscale outdoor accommodations near the United States National Parks. Over the next months, Hilton guests will have the option to reserve AutoCamp's accommodations directly through Hilton's platforms.
• In January 2024, GlampingHub and KAYAK joined forces to improve accessibility to glamping experiences for everyone. GlampingHub’s offerings are now accessible on KAYAK.com and its range of brands, including momondo, Cheapflights, and Hotelscombined.
• Luxeglamp EcoResorts introduced a celestial-themed and bubble glamping experience in Kodaikanal, India, in September 2023. The company intends to expand this unique concept by adding five more resorts in India and abroad within the next few years.

Leading Glamping Brands

• Under Canvas
• Collective Retreats
• Tentrr
• Eco Retreats
• Baillie Lodges
• Nightfall Camp Pty Ltd.
• Tanja Lagoon Camp
• Wildman Wilderness Lodge
• Paperbark Camp

Key Segments of Glamping Industry Report

By Type:

In terms of type, the industry is categorized into motor homes, tree houses, eco-pods, yurts, tipis, safari tents, bell tents, and others.

By Consumer Orientation:

Based on consumer orientation, the industry is trifurcated into male, female, and kids.

By Age Group:

When it comes to age group, the industry is classified into below 18 years, 18 to 35 years, 35 to 50 years, and above 50 years.

By Tourist Type:

When it comes to service provider, the industry is bifurcated into domestic and international.

By Accommodation Size:

Based on accommodation size, the industry is branched into less than 2 people, 2 to 5 people, and more than 5 people

By Region:

A regional analysis of the industry is conducted across North America, Europe, the Middle East and Africa, East Asia, South Asia, Oceania, and Latin America.