GIF Meme Maker and the Importance of Memes in Business (2024)

Are you sick of making dull and uninspiring ads, content, or email campaigns? Well, let me ask... have you tried gif/meme marketing? Whether you’ve answered yes or no, today, we’ll talk about the importance of memes in business and where to find a GIF meme maker.

What Exactly Are Memes/Gifs?

Memes (pronounced me-eem) and gifs (pronunciation still up for debate) are amusing visual content with a pop culture reference. While these aren’t new, they’ve never been more popular.

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Gifs and memes are very similar in that they both typically take clips from popular TV shows, movies, or other “pop-culture” references. However, they differ in that GIFS are animated, while memes are static. A meme can be considered a gif if it moves. Likewise, a gif can also be deemed a meme if the animation is captioned and makes you laugh.

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GIFs and Memes in Marketing

Have you considered using a GIF meme maker for your marketing? We suggest you give it a try if you haven’t already and here’s why...

What Makes Gifs/Memes so Effective in Marketing?

The Human Element

First of all, memes/gifs are great for brands for an important reason: they let your audience see your human side. It gives you that authentic voice and really showcases your company culture and brand voice/persona. By the way, Gifs and memes have a natural wit that results in high levels of engagement.

Likes and Shares

Gifs and memes are intended to be shared widely and here are some stats that prove it:

74% of people send memes to make others smile or laugh
53% send them as a reaction to something.
35% say they send them to express how they’re feeling

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Attention-Grabbing

Visuals capture attention much quicker than the written word. So, if you’re looking for a good hook, a gif or a meme could be the way to go. As we’ve said before, visuals tend to appeal to the emotions of your audience, and the tendency to share a GIF is instant (and that’s valuable in and of itself during a time when capturing attention is more difficult than ever!).

Making Your Own Using a GIF Meme Maker

Here are 3 free gif creators with customization options to help you make gifs and memes for yourself and your business.

GIF Meme Maker 1 – Canva

Canva is a popular online tool among social media marketers and influencers. This is an obvious choice for those who are 1.) already familiar with the platform 2). don’t have confidence in learning new technology or using Photoshop.

Here’s a quick tutorial:

Create a new design using the templates in Canva. It will be used to design your GIF.
Using Canva’s animated elements feature, you can create a GIF from your static image.
Finally, click Download, and your GIF will be ready.

GIF Meme Maker 2 – Imgflip

Imgflip is one of the best meme creators out there, which is probably why it is one of the most popular free online meme generators. People frequently use this generator to personalize their own memes.

You can choose from a variety of meme templates, ranging from blank to user-uploaded. Simply click “Upload new template” to add your own. Imgflip allows you to add text, images, stickers, and drawings, as well as adjust the spacing. When you’re done, you can share it on social media using an iOS, iPhone, or Android device.

Note: Imgflip has a watermark, which you can remove with Imgflip Pro or Imgflip Pro Basic.

GIF Meme Maker 3 – GIPHY

The next GIF meme maker is one we’ve mentioned before because it’s so simple to use. Giphy is not only one of the most popular places on the internet to find pre-existing GIFs and popular memes. However, it’s also a popular gif creator option for making your own high-quality gif images.

Using this gif maker, you can make a GIF out of photos or videos, a sticker or custom virtual background out of images, or a GIF out of a YouTube video. To do the latter, if you’ve posted a video to YouTube (or another video hosting platform), in the URL bar, paste the address of your video. Then simply choose which part of the video to make into an animated GIF and how long you want it to be. Easy!

Note: When creating gifs with GIPHY, use the following formats: JPG, PNG, GIF, MP4, or MOV. JPG and PNG are also acceptable formats.

How Can I Create Memorable Memes with a GIF Meme-Maker?

Don’t Go Overboard

We love a good GIF just as much as you do! They’re great at grabbing people’s attention. On the other hand, using too many gifs can have the opposite effect. It’s to get caught up in the excitement... just keep in mind that, like anything else, everything should be done in moderation. Using too many GIFs on a single page may cause it to load very slowly, and you don’t want to create a bad user experience or have negative effects on your SEO.

Keep Them Relevant

The key to a good meme and GIF is that people understand what they mean. As you may have noticed, the most popular and trending GIFs are based on viral memes and content that everyone is familiar with. When making your GIF, think about using someone well-known or relevant – a celebrity, a movie character, etc.

Short and To-The-Point

Make sure your GIF isn’t too long and doesn’t have a lot of text. When making your own, another option is to make your GIF loop automatically.

Happy meme-making!

GIF Meme Maker and the Importance of Memes in Business (2024)

FAQs

Why are memes good for business? ›

In conclusion, Meme Marketing is a powerful tool that can help businesses connect with their audience in a unique and engaging way. By using humour and relatable content, companies can create a bond with their customers, which leads to increased engagement and positive word-of-mouth.

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What's the difference between a GIF and a meme? ›

Gifs and memes are very similar. The only difference is that gifs are animated and move, while memes are usually static. Recently though, videos, gifs and images have all been used to make memes.

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What do people use to make GIF memes? ›

I love using VEED. VEED is so much more than a GIF meme maker! It's a professional video editing software yet super fun to use because it features so many tools that let you get creative and make your content unique. Create and edit GIFs and videos and export them in high-quality format (up to 4k!).

What's the difference between a mean and a GIF? ›

While memes can also be videos, they are typically text-based. In contrast, GIFs are always image-based. Memes are usually used to express humor or to share cultural references, while GIFs are used for a variety of purposes, including humor, communication and marketing.

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What is the main purpose of memes? ›

A meme is an image or video that represents the thoughts and feelings of a specific audience. Most memes are captioned photos intended to elicit humor.

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What are the positive effects of memes? ›

One study found that viewing memes was related to higher levels of reported humor and more positive emotions. Viewing memes, as opposed to viewing other online content, indirectly increased coping efficacy through a pathway of engendering more positive emotions.

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What is the point of a GIF? ›

GIF image files are commonly used on the web to display graphics and logos. They also support basic animation, which means they're a popular file format for memes on social media sites. Learn more about the key features of a GIF file, how to create one, and the advantages and disadvantages of the GIF format.

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What does Gen Z use instead of GIFs? ›

Gen Z is hardly the first people to work out how to send a GIF, of course, and there are plenty of internet memes older than all of them. But Gen Z is more comfortable expressing their thoughts, messages, or feelings through GIFs, TikToks, emojis, memes, and abbreviations both in and outside of a work setting.

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What is meme short for? ›

The word “meme” comes from the Greek mimema, meaning something that has been “imitated.” According to Britannica, the word was first introduced by Richard Dawkins, a British biologist, in his book The Selfish Gene; his intention was for “meme” to sound similar to "gene.” In his book, Dawkins makes a direct connection ...

What makes a good meme? ›

Make It Relevant

Successful memes often tap into current events, cultural references, or pop culture phenomena. By making your meme relevant to current trends or conversations, you'll increase its shareability and engagement.

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Who uses GIFs the most? ›

Oftentimes, GIFs have some connection to pop culture. Gen Zers and millennials use them quite often, but did you know that there's GIF scholarship that sheds light on what your use of GIFs says about you?

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What do people use instead of GIFs? ›

APNG Animated Portable Network Graphics

APNG is an extension to PNG format (although officially rejected by PNG group). It works similarly to GIF, supporting 24-bit images (allowing to use a lot more colors than GIF), 8-bit alpha channel (partial transparency) and better compression.

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What are the three types of GIFs? ›

For simplicity, we classify the different types of GIFs into 3 major categories: video-based, animation-based, and stickers. Video-based GIFs are the most traditional GIF that you're probably familiar with. They feature short clips of video content.

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Why do people use GIFs? ›

GIF stands for graphics interchange format. Just like the JPEG or PNG file formats, GIFs are usually noiseless animations that are made from still images. They are ideal for communicating emotions and ideas. An outstanding feature of GIFs is that they play repeatedly like a flipbook.

What is the power of memes in marketing? ›

Memes can be images, videos, or text pieces, often paired with a witty caption. Their power as a marketing tool is their shareability. If a meme resonates with a viewer, they are eager to share it, dramatically improving its reach and impressions.

What are the advantages of social media memes? ›

Memes offer several benefits and go viral for various reasons: Humour and Entertainment: People find amusem*nt or comedy in memes, which can make them laugh out loud or provide them a brief period of entertainment. They provide a kind of enjoyable entertainment that can ease people's tension and promote relaxation.

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Can businesses use memes legally? ›

Posting a meme that incorporates someone else's copyrighted content without permission technically constitutes copyright infringement. However, copyright law also allows for "fair use" exceptions if the content is transformed into commentary, parody, or other transformative work.

Are memes a good form of communication? ›

Memes get trivialized and disparaged, yet, they're an important social currency and way of communicating online in this day and age. These small, often funny pieces of content1 are important for their ability to share ideas quickly and succinctly as well as foster a sense of connection and feeling seen.

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