Fundraising tips for promoting your GoFundMe online (2024)

FAQs

How do you promote your GoFundMe page? ›

Tag your friends and family on social media to make it easier for them to re-share your posts and reach more people. Or consider posting your fundraiser in a forum or group that's related to your cause. It's great to have your fundraiser link handy in case someone asks how they can help.

Share your fundraiser early and often

We've seen that organizers who share their GoFundMe early and often are more likely to reach their goal. A GoFundMe shared 6-10 times in the first three days is twice as likely to reach its fundraising goal than one shared fewer times or more than three days after creation.

Share your fundraiser frequently

A large part of your fundraiser's success will come from the number of times that it's shared on social media channels. Using networks such as Facebook, Instagram, TikTok, Nextdoor, and WhatsApp will help your fundraiser stay relevant and gain the maximum amount of exposure.

Trigger shares with high-quality photos. If you don't have the time or the resources to create a video, high-quality photos that evoke powerful emotional responses can be used to help your fundraiser go viral. Get creative and brainstorm photo ideas that will whoa potential donors.

So long as those you're asking to share have your fundraiser link, it will be very easy for them to share. Your fundraiser will have a "Share" button right above the "Donate now" button, and clicking it will bring up a few different quick and easy sharing options.

No fee to create a fundraiser

It's always free to start and manage a fundraiser on GoFundMe. To help us cover payment processing, there's a transaction fee of 2.9% + $0.30 per donation.

When people don't feel a personal connection to your fundraiser, they're less likely to donate. The key to fixing this is by sharing personal stories or testimonials that highlight the impact of your cause.

What is the best time to post a GoFundMe? ›

Turns out people are the most generous during the lunch hours from about 11:00 AM to 1:00 PM EST. Our data also shows that people are also giving later at night after dinner hours, around 8:00 and 9:00 PM EST. Make sure you keep your audience's time zone in mind!

In general, we recommend starting small. People are more likely to give to your cause if they feel they can make a measurable difference. If your fundraiser goal is $50,000, people might feel like their $30 donation won't have a significant impact.

Put up flyers with your fundraiser link at local events, places of worship, alumni groups, gyms, coffee shops, or wherever you spend time in your community. Making a QR code that links to your GoFundMe is another great way to help people quickly find your fundraiser.

Our payment partners are not able to issue checks. You can only receive funds via direct deposit to a bank account. Online payment systems, like PayPal, Venmo, and CashApp, often don't meet document requirements. Online banks, like Ally Bank, are the better option.

Your pitch should explain how the celebrity's participation will build their brand, increase their influence, and enhance their pubic credibility. Avoid writing a pitch that only explains what you want the celebrity to give without detailing what they will receive in return. A good partnership is mutually beneficial.