Example of a Fundraising Letter Asking for Auction Items
Date
Your Name
Your Organization’s Name
Street
City, State ZIP
Dear [Donor’s Name],
Our annual auction [formal name of event] is coming up on [date] at [location]. Last year we raised [amount] thanks to the generosity of our bidders and people like you who donated items to our auction.
This year, we’re hoping to raise [amount] to [solve issue, start project, etc.]. For our annual auction, we rely on donated items to help us keep our costs low. That way, more money can go toward [project or cause].
Would you consider donating an item to our auction? We are specifically looking for [items that your organization wants to feature].
Here are our guidelines for auction items:
• Market value must be greater than [amount]
• Items must be new or gently used
• Items must be in keeping with the auction theme [when applicable]
• [Insert other guidelines your organization has]
If you have merchandise or an item that fits these guidelines, please fill out the attached information slip and send it back to us in the self-addressed and stamped envelope we included. Someone will be in touch with you within [number of days] to discuss your contribution!
Thank you in advance for your generosity.
Sincerely,
[Signature of an organizational leader]
[Typed name of organizational leader]
P.S. [End with an update about an upcoming event, volunteer opportunity, or other information]
—————————————————————————————————————————
Name: _______________________
Item(s):_______________________
Phone #/Email:___________________
Best Practices for Writing Fundraising Letters for Auction Items
Include Info About Your Last Auction
Give your donors an idea of how successful your past auction was and how much money you raised. If this is your first auction, write about how much money you hope to raise during your event. Don’t forget to talk about what you’re raising money for!
Be Specific With Your Request
If your auction has a theme, let your donors know! If you don’t want certain types of items, tell your donorsin the letter. It’s easier to get the details out of the way in the beginning than to turn an unacceptable item down later. Include examples when appropriate.
Include a Form
Your letter should include a tear-off portion or another sheet of paper that donors can fill out with their name, type of item, and contact info. Make sure you let them know that someone from your nonprofit will be in touch!
Invite Your Donors to the Auction
It would be rude to ask for a donation and not extend an invitation! Let your donors know when the auction is and how they can participate inyour event.
