What is a Fund Marketing Strategy?
A fund’s marketing strategy is designed to build awareness and ultimately convert prospects into investors.
The goal of a strategy is to move prospects through the awareness, consideration, and decision stages of the buyer’s journey. A fund’s digital marketing strategy is essential to driving brand awareness and generating leads. Leads that convert into investors contribute to a fund’s ultimate objective: raising AUM and building a portfolio.
A fund manager must be strategic and tactical with their fund marketing approach. Gate 39 Media specializes in fund marketing as a guide to both new and established funds.
The Basics of Fund Marketing?
Reaching a target audience begins with understanding their needs and interests first, then building a fund marketing strategy to reach them in the digital spaces they frequent.
NEW FUND MARKETING – BASIC ASSETS:
BRAND
For new fund managers, fund marketing typically takes place in stages. After the fund is registered, a logo and brand identity should be created to set the foundation for all future marketing assets.
PITCHBOOK
Then, a pitchbook should be created to tell the fund’s story and build trust with potential investors.
WEBSITE
A responsive and custom website is also an asset that modern fund managers need as a key component of fund marketing.
LET’S TALK ABOUT YOUR FUND MARKETING STRATEGY.
Digital Marketing Tactics for Fund Marketing
Digital Marketing Tactics for Fund Marketing
- Logo Design & Branding
- Professional Email Templates
- SEO
- Professional Pitchbook
- Sell sheets / Tearsheets
- Social Media Profiles
- Professional Website
- Interview Videos
- Podcasts
Types of Funds that Benefit from Digital Marketing
Funds that benefit from digital marketing services include:
- Hedge Funds
- Alternative Investment Funds
- Commodity Funds
- Quantitative Funds
- Crypto Funds / Digital Asset Funds
- Private Equity Funds
- Fixed Income Funds
- Global Macro Funds
- Algorithmic Funds
- Long/Short Equity Funds
- Short Only Funds
- Market Neutral Funds
What Makes Your Fund Special?
LET’S TALK ABOUT HOW TO MARKET YOUR FUND.
Yes, I’d like to learn how Gate 39 Media can help with my fund marketing.
Request a fund marketing Discovery Call to Get Started.
